The Product Coalition

MARCH 13, 2022

Here’s how to use your product demo smartly, and avoid demo abuse. Photo by Pixabay on Pexels When I joined eBay back in 2011, the largest group on the Israeli R&D center was actually a content operations group. In most cases, to support what the market really needs, the product needs to change as a whole?—?not

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Feedback Software Demo Data Visualization User Testing 174

The Product Coalition

MARCH 19, 2023

I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 167

User Testing Framework B2B Document 167

The Product Coalition

JULY 10, 2022

Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.” Patagonia ad from 2011?—?

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User Testing Advertising Branding Customer Experience 158

Intercom, Inc.

JANUARY 16, 2020

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. We have a (pricing) plan for consultants with our product who we know will work with multiple customers.

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Research Software Data Visualization User Testing Customer Experience 250

Intercom, Inc.

MAY 17, 2018

The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. Well, you have a backlog with customer support, but also our marketing products are more popular on a Monday because people are checking reports to fill in their spreadsheets. Why is that?

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User Testing Customer Experience Reporting Tools Research Software 202

The Product Coalition

JUNE 15, 2020

In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. from engineering to sales and marketing?—?around A product-led growth strategy. The secret? It’s cheaper.

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Onboarding KPIs Strategy Product Manager Product Management 88

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Network Makes Product Better. Paid Marketing.

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User Testing Strategy Product Research Outbound 90

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. I was having a great time there, back in 2011. Paul: No comments.

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Roadmap Feedback Software User Testing Reporting Tools 166

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. I was having a great time there, back in 2011. Paul: No comments.

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Roadmap Feedback Software User Testing Reporting Tools 166

Mind the Product

APRIL 18, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

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Research Software User Testing Customer Experience Workshop 89

The Product Coalition

JUNE 9, 2020

I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. This provided the opportunity to build and lead a very talented product team and create the product marketing function. Assumption.

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Research Software Startups Product Research Customer Experience 90

Mind the Product

JANUARY 23, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 70

Research Software User Testing Customer Experience Events 70

Mind the Product

MARCH 16, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 79

Research Software User Testing Product Research Workshop 79

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

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Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

MARCH 5, 2021

The three steps to providing a great product experience for paid trial users are: make the time to value as short as possible, create engaging product discovery experiences, don’t ever stop being a resource to your customers. Or a low-cost option trying to acquire market share and grow quickly? Source: Ahrefs.com.

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User Testing Data Visualization Customer Experience Customer Feedback 98

Userpilot

JULY 13, 2021

Here are some questions to ask them: What adjacent roles do you usually work with (user researcher, UX designer, front-end developer, product marketer, etc.)? SaaS Products and Marketing. and has been operating since 2011 with consultants in both London and Barcelona. How do you prioritize a scope of work?

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Research Software Feedback Software Data Visualization Reporting Tools 98

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

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User Testing UX Data Visualization Research Software 73

The Product Coalition

NOVEMBER 6, 2019

Being a product manager is tough. The quest to find product-market fit and create products that are valuable, usable and feasible is not an easy one. There is however something that all product managers share?—?we variety is good. No-one wants a world of carbon-copies who all think and act the same.

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Technical Review Research Software User Testing Product Manager 60

Radical Product

SEPTEMBER 24, 2019

This is the approach I took when I co-founded Likelii in 2011 to help wine enthusiasts find wines they were likely to like. Radical Product Thinking means taking a systematic approach to building world-changing products? We had a clear vision.

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Product Strategy Strategy Vision Download 40

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? When it comes to tracking customer behavior, Custify is one of the best tools on the market. No worries!

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Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

MARCH 29, 2022

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. Our level of investment in product and innovation sets us apart”. We built the first Business Messenger in 2011 because we saw so many new requirements emerge. Our platform is a unified system.

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Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

JULY 29, 2019

Speakers include Rahul Vohra (Founder/CEO, Superhuman), Wade Foster (Founder/CEO, Zapier), Jane Austin (Director of Product Design, Babylon Health), Jared Spool (Founder, UIE), and many more. Product & UX. Sales & Marketing. 2 – Product & UX. 5 – Sales & Marketing. Building Teams.

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Software Review Analytic Tools Technical Review Data Visualization 49

Userpilot

MARCH 5, 2019

Psychology doesn’t merely help us to create better marketing campaigns or user interfaces. Implementing different psychological concepts will help any product to acquire and retain more users. By using gamification and a rewarding system, Foursquare managed to reach more than 10 million users, which enabled them to raise $50M in 2011.

Customer Experience 79

Customer Experience User Testing User Friction Product Research 79

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

User Testing 64

User Testing Customer Feedback Product Research Customer Experience 64

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

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Analytic Tools Data Visualization Feedback Software User Testing 52

Amplitude

SEPTEMBER 19, 2019

And Amplify has something for more than just PMs—our speakers come from a host of backgrounds including growth marketing, engineering, and customer experience. And, in 2011, he founded Zoom. Zoom is an excellent example of what it looks like to build a user-centric product that directly tackles a widespread need. Merci Grace.

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Fractional VPE Feedback Software User Testing Customer Experience 8

UX Studio: Product Management

SEPTEMBER 16, 2021

Goodpatch is a product innovation company in Berlin that aims to solve complex product challenges with a human-centered approach. . Goodpatch was founded in 2011 by Naofumi Tsuchiya after moving to Tokyo, Japan, from the Silicon Valley. In contrast, small design companies serve niche markets with their services. .

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 40

User Testing UX Data Visualization Research Software 40

Mixpanel

OCTOBER 6, 2023

Ryan Dahl, the creator of node.js, said it best in his 2011 rant: “I hate almost all software. Get fast access to product, marketing, and company revenue insights for your whole team with Mixpanel’s powerful, self-serve analytics. It’s unnecessary and complicated at almost every layer. … Try it for free.

Data Visualization 59

Data Visualization Analytic Tools Reporting Tools Weak Development Team 59

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. So it’s been an amazing, amazing journey.

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Marketing User Testing Weak Development Team Product Research 217

Intercom, Inc.

JUNE 1, 2018

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. Pitching your product.

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Startups Feedback Software Marketing Strategy 201

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. CAC spectrum and how your product and product tiers need to align on this spectrum. Marketo Their market is the enterprise. I went through the ARPU ?

Marketing 57

Marketing User Testing Outbound Reporting Tools 57

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 167

Reporting Tools Analytic Tools Customer Experience Technical Review 167

Business of Software Conference

JULY 20, 2020

So, as a business begins to discover its business model, its product market fit it begins to enjoy the recipe for success or, more specifically, its leaders do. And so, this chart is just a chart from the gaming business, and it reflects market share position in various gaming platforms over time. We had arcade games.

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Weak Development Team Reporting Tools Research Software Data Visualization 75

Intercom, Inc.

OCTOBER 29, 2020

I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. So huge, huge growth during that time. What fuelled your desire to go smaller?

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Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

NOVEMBER 19, 2019

For those of you that don’t know, DataSift launched efficiently in end of 2011 with a proposition that was pretty hearty. The first one is market relevance. We had a really high market relevant problem, you know DataSift launched just after Arab Spring. But let me tell a bit about DataSift and where we started.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

MARCH 30, 2021

which was way back in 2011, I think and we were running a conference in Boston. And we’ve never wanted to be the biggest conference in the world, I guess there was that sort of slight reacting to market demand. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

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Weak Development Team Feedback Software Events Customer Experience 52