Remove 2011 Remove Product Marketing Remove Startups
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The Best 2D Animation Production Companies

The Product Coalition

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.

Airlines 158
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Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. Photo by Pixabay on Pexels When I joined eBay back in 2011, the largest group on the Israeli R&D center was actually a content operations group.

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How To Build And Structure A SaaS Product Marketing Team

Userpilot

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.

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3 Creative Levels in Your Product Career

The Product Coalition

I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.

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What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. The product and engineering teams grew fast too. I’m focusing on 3 main domains: growth marketing, product management and product marketing.

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Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Intercom, Inc.

They don’t think it’s part of your world as a product person, but they are the actual foundations by which you get pulled into their world. I constantly see software folks, people building startups, struggling to know where to stop. They do their JTBD interviews and they learn that Johnny wants marketing data.