Remove 2012 Remove Branding Remove Marketing
article thumbnail

The Innovation Ambition Matrix

Roman Pichler

Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Take, for example, the Apple Watch and the Google Chrome browser.

article thumbnail

Seven Things you can Learn From WeChat Product Development

Mind the Product

In 2012, WeChat introduced the concept of official accounts for brands, where companies and individuals can create an official account to use for social media outreach AND for selling their product/service. JingDaily: Email Marketing Won’t Resonate with Chinese Consumers, but WeChat Will. Official Accounts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best 2D Animation Production Companies

The Product Coalition

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines 158
article thumbnail

Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. 2012: Google Chrome overtakes Internet Explorer as the most used web browser ??

article thumbnail

Case Study: Launching PayMe from HSBC

Mind the Product

While I was living and working in London in 2012, I noticed a recurring problem with paying back friends after a social activity. HSBC’s share of the millennial market had been shrinking for the previous three years. All in all, it took exactly one year from pitch to market launch. Conclusion.

article thumbnail

How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. 2012 – the Inception. The MVP in 2012 (and the world’s first fully responsive crowdfunding website).

article thumbnail

Top 5 Startup App Development Companies in 2021

The Product Coalition

CitrusBits is a trusted partner of global brands like Burger King, Quiksilver, Symantec, and Sotheby. The company offers a comprehensive suite of services, including UI/UX design, development, QA and testing, graphic design and branding, and explainer video creation. It was founded in Los Angeles in 2012.