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Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. We’d have to hire and bring in UI engineers from other teams at Mixpanel that specialized in challenging userexperiences.
Most of us though, didn’t make time to get past that stage. 2015 will be the year where most people know what CRO is and the way to differentiate your store, will be to actually start doing it! It looks to me like their main strategy was getting heavy Instagram users to review their product. Times have changed!
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And who knows—if you give it just a bit more time, it could still work! Hard pivots: This is when a company with a live product and real users/customers changes direction. , and some people probably love what you’ve done. You’ve spent so long convincing people (and yourself) that this is a huge idea.
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