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Usability testing: the complete guide

UX Planet

Positive impact of good usability Here are some benefits of providing a usable experience: Increased sales / transactions  — more usable online services means fewer people dropping out at each step. 2017) Research methods in human-computer interaction. Traditionally, all this happens in a controlled setting like a UX research lab.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

The shift was dramatic: global AI adoption rocketed to 78% of all organizations — up from just 20% in 2017 — while an extraordinary 91% of bank boards formally approved Gen-AI programs, according to NTT and McKinsey. These are significant positive outcomes. Within this landscape, banking/financial services is a leading adopter of AI.

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How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Product Management University

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips.

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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. For prevention-focused personality types, talk about how you’ll lose momentum and have to play catch-up, as well as convey that you have a responsibility to support customers.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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10 Upsell Email Examples That Drive Conversions [+ Best Practices to Learn from Them]

Userpilot

What’s inciting is that it positions the upgrade not as a hard sell, but as an enhancement of what the user already enjoys. Upsell email example #3: Canva Canva sends a product-led email to its free users, encouraging them to purchase the Pro version. Upsell email example: Canva.

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Positive Trends in Product Management

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Take a moment and congratulate The Best Product Person of 2017: Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The nomination period for The Best Product Person of 2019 has begun!