2018 Branding Differentiation 
Product Innovation Educators
MARCH 3, 2025
Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.
Intercom, Inc.
JULY 28, 2020
They want fast and personal experiences from all brands, big and small. From a 2018 Salesforce survey, 80% percent of customers say that the experience a company provides is as important as its products or services; 57% have stopped buying from a company because a competitor provided a better experience. Customers now expect both.
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Product Innovation Educators
MARCH 4, 2025
Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.
Intercom, Inc.
JUNE 19, 2018
They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. 54% of consumers will try a new brand for a better service experience. Putting customer experience first.
Mind the Product
AUGUST 1, 2019
Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. Of course, product teams need to develop and ship new features. Measure What Matters.
Product Innovation Educators
APRIL 13, 2018
8 brand management principles successful product managers should know. (1) 1) Know Who Your Brand Is. (2) 2) Differentiate Yourself. (3) 4) Shape Your Brand. (5) This article describes a few differences and provides a brief introduction to agile-oriented product development… [link]. 3) Define Your Consumer Base. (4)
Alchemer Mobile
JULY 16, 2019
percent same-store sales growth by early 2018. Scenario 2: The winning hand lied in the brand’s ability to think on their feet and implement efforts to elevate the overall customer experience. If your brand wishes to be alive, relevant, and real, you need to focus on improving your customer experience at all times. .
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