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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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523: #1 change to make OKRs work for you – with Ben Lamorte

Product Innovation Educators

Ben shared that the landscape of OKR implementation changed after 2018, when John Doerr’s book Measure What Matters sparked widespread interest in the framework. For example, if a key result depends on both marketing and IT, assign two names to that key result. I asked Ben what reasons he has seen for this.

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What if you’re wrong? How to design for uncertainty

UX Planet

This wasn’t the first time he’d misjudged market trends, but somehow, he’s still absolutely confident in his predictions. He’s got all the charts, market analyses, and financial pundits on his side. Snapchat’s 2018 redesign is a perfect example. billion hit to its market value. Thankfully, I talked him out of it.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

He’ll also cover the various other ways that King uses analytics across their entire company, from finance to performance marketing. September 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT Taking a "human approach" to creating an organization wide data culture. Come learn to crush analytics with King.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

Within this article, we analyze how AI’s adoption in 2024 impacted key areas of digital CX, highlighting global trends as well as specific insights from major markets like the US and UK. Power Market Impact: Banking Industry Leads in AI Adoption A McKinsey survey indicates that AI adoption is now mainstream across industries.

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I Spent $60,000 on a UX Design Bachelor’s Degree — Was it Worth it?

UX Planet

When I started my degree in 2018, UX was a fairly new term and job position (at least to the general workforce). In fact, when I applied to the program back in 2018 it wasn’t even called a ‘ UX Design program,’ it was instead ‘Interactive & Social Media.’ Yet what I didn’t know going into the program was the UX class size.

UX
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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. July 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT Now, in this special webinar, he will explain the Hook Model using a number of captivating examples.

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have? May 10, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT How do you assess their effectiveness? How to make good decisions if you don’t have data.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT In this webinar, we'll cover: Best BI practices from Mark43 and Looker. How efficient intelligence and analytics will benefit your users.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Or is it a strategic role that is grounded in market facts? June 5, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments?

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Build Actionable Dashboards to Drive Your Business

Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT

How to define success metrics for new initiatives (product, marketing, etc) that align with your business needs. January 17, 2018 11:00 AM PST, 2:00 PM EST, 7:00 BST How to democratize data so that all teams in an organization can benefit from it. How to instrument your products to measure direct effect on business outcomes.

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What Users Want: How and Why to Build Knowledge into Your Product

Speaker: Nils Davis, Principal, NPD Associates

Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. November 1, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT How to use data to tell your product’s story.