Intercom, Inc.

MAY 22, 2018

Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. Head this way to get your copy of the book.

Marketing 188

Marketing Feedback Software Books Startups 188

Alchemer Mobile

APRIL 24, 2018

How does marketing work? The post Meet the PMs Who Created 2018’s Hottest Mobile Apps appeared first on Apptentive. Managing a product, whether it’s a native app or a website, is not the most complex part of the job. What are the financial aspects to consider? All those dynamics are crucial for the success of the product.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Product Innovation Educators

JANUARY 20, 2025

Ben shared that the landscape of OKR implementation changed after 2018, when John Doerr’s book Measure What Matters sparked widespread interest in the framework. For example, if a key result depends on both marketing and IT, assign two names to that key result. I asked Ben what reasons he has seen for this.

Systems Review 282

Systems Review Framework Customer Experience Technical Review 282

Mind the Product

JUNE 13, 2018

Mind the Product London 2018 on October 18-19 will be better than ever, with more workshops, more networking, and more fun than ever. Richard has delivered product design, business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa. Get those 2018 tickets now!

User Testing 134

User Testing Data Visualization Workshop Product Research 134

Product Management University

NOVEMBER 20, 2018

The B2B Product Manager Magazine November 2018 is now available. When you attain that level of knowledge, your solutions are indispensable, your marketing messages speak directly to the agenda of decision-makers, and your salespeople are treated as trusted advisors. The top 1% all have one thing in common. It drives everything they do.

Magazine 113

Magazine B2B Product Manager Product Management 113

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. The five training modules are as follows.

Product Manager 22

Product Manager Product Management B2B Management 22

Business of Software Conference

NOVEMBER 26, 2018

BoS2018. — (@MarkLittlewood) October 3, 2018. This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. Upcoming Events.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization.

Magazine 100

Magazine B2B Product Manager Product Management 100

Melissa Perri

JANUARY 4, 2020

2018: "Can you teach people how to do MVP experiments? Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. Executives realized the importance of being close to their customers in order to build great products. -- 2013: "We don't do experiments here, Melissa. We are a real business."

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Intercom, Inc.

JANUARY 3, 2019

And operations, like design ops, is really cool in 2018 – as is research ops and product management ops, which will be coming next year. Was this a substantial investment for us in 2018? Today @intercom we launched part 3 of such a strategy: — Paul Adams (@Padday) August 8, 2018. Des: And VP of Product Ops. Emmet: Exactly.

Research Software 144

Research Software Feedback Software Analytic Tools User Testing 144

freshtrax

MAY 2, 2019

Again, we showcase the top 10 largest companies in Japan based on Forbes “ The World’s Largest Public Companies 2018 ” list, summarizing the rankings of the top performing Japanese companies in the world in comparison to global companies and relative to one another. Sony was definitely one of the most successful companies in 2018.

Telecommunications 96

Telecommunications Banking Definition Naming 96

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Reporting Tools 151

Reporting Tools Strategy Technical Review Marketing 151

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Product Innovation Educators

JUNE 8, 2018

Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market. New Podcast Episode for Product Managers & Innovators: The specific steps for finding product-market fit – with Dan Olsen. Avoid failures and create products customers love.

User Testing 120

User Testing Product Marketing Airlines Marketing 120

Product Innovation Educators

JANUARY 19, 2018

How product managers achieve product-market fit. (1) Check out the 50 most innovative companies in 2018. Trends for 2018 – AI, IoT, and Blockchain. The context of this brief article is the food and beverage industry but the wisdom applies across industries. More at [link]. 1) Determine your target customer. (2) Yep, too true.

User Testing 120

User Testing Customer Feedback Product Manager Product Management 120

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 188

User Testing Product Marketing Marketing Customer Experience 188

Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. The Most Basic Rule of Marketing is so Easy to Forget. Market-Driven Products vs. Market-Driven Product Companies. Enjoy our March issue.

Definition 100

Definition Marketing Magazine B2B 100

Mind the Product

APRIL 24, 2018

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

freshtrax

MAY 16, 2019

Nielsen announced the most popular websites and mobile apps in Japan on December 25, 2018. Its report, “ Tops of 2018: Digital in Japan “, includes the data from Nielsen Digital Content Ratings and Nielsen Mobile NetView. The overall usage results in 2018 reveal that Yahoo! Overview: Yahoo! million users. Now, Yahoo!

Data Visualization 81

Data Visualization Reporting Tools Naming Customer Feedback 81

Intercom, Inc.

APRIL 30, 2020

Since unveiling the Intercom App Store in 2018, we’ve worked with many of you to launch over 240 apps on the Intercom platform. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar User Testing 223

Alchemer Mobile

APRIL 25, 2019

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Note on methodology: This report includes data from over 800 unique Android and iOS apps across all app categories, from January 2018 to December 2018.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Alchemer Mobile

APRIL 9, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Here are some of those key benchmarks.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions.

Agile 100

Agile Roadmap Magazine Marketing 100

Alchemer Mobile

MAY 14, 2020

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. Typical app interaction and response rates.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Alchemer Mobile

APRIL 11, 2019

In order to fully understand how your app’s experience compares with the market, it’s important to look at benchmarks in your specific app category. Note on methodology: This report includes data from over 800 unique Android and iOS apps across all app categories, from January 2018 to December 2018.

Finance 203

Finance Feedback Software User Testing Customer Experience 203

Alchemer Mobile

MAY 28, 2019

Note on methodology: This report includes data from over 800 unique Android and iOS apps across all app categories, from January 2018 to December 2018. The data was captured by interactions deployed using Apptentive’s mobile communication platform.

Feedback Software 223

Feedback Software User Testing Customer Experience Customer Feedback 223

Intercom, Inc.

OCTOBER 31, 2018

Gabi Goldberg leads marketing at Snapt , a B2B SaaS startup that develops high-end solutions for application delivery. Before implementing Custom Bots, the marketing team at Snapt was using forms to collect qualification information but completion rates were low and weren’t driving the right lead profiles to their site.

Customer Experience 128

Customer Experience User Testing Marketing Books 128

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Lenny Rachitsky

APRIL 11, 2024

Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. examples: Vanta, Lattice, Persona] Level two: Developing product-market fit. examples: Looker, Ironclad] Level three: Strong product-market fit, where the fish are jumping into the boat.

User Testing 127

User Testing Framework Product Marketing Marketing 127

Intercom, Inc.

JULY 28, 2020

From a 2018 Salesforce survey, 80% percent of customers say that the experience a company provides is as important as its products or services; 57% have stopped buying from a company because a competitor provided a better experience. Conversational marketing. Use conversational marketing to drive key actions.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290