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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity. Strategy first, technology second.

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Working Remotely as a Product Manager: It’s about trust.

Product Management Unpacked

According to a Gartner report “How to Cultivate Effective ‘Remote Work’ Programs Refreshed 14 May 2019, Published 16 January 2018,” three of the four key challenges are: Mutual lack of trust undermines good remote work intentions. Showing support for your team members, even when they make mistakes.

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The Ultimate Guide to Mobile UX Design: Principles, Best Practices, and Examples

Userpilot

Poor mobile UX design leads to high bounce rates, abandoned carts , and negative app reviews. Performance expectations: People using mobile web or app expect speed and instant clarity because theyre often on the go, juggling multiple tasks, or dealing with weak connections. This article will provide an in-depth guide.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

If you’re a senior engineer and want to further your career, what skills should you develop? Moving forward in your career, avoid the trap of doing work that feels high-impact, but it’s actually not , or work that makes you look good at the expense of the project and the team. How do people move into staff engineering roles?

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.