2018 Positioning Systems Review 
Product Innovation Educators
JANUARY 20, 2025
Understanding OKRs: From Intel to Modern Product Teams The evolution of Objectives and Key Results (OKRs) began at Intel during the 1970s and 1980s, where Andy Grove transformed the traditional Management by Objectives (MBO) system into something more dynamic and outcome-focused. I asked Ben what reasons he has seen for this.
The Product Guy
OCTOBER 9, 2018
However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. What systems/metrics/processes do we need to measure and track winning? Where do we play? And where do we not play?
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Intercom, Inc.
MAY 19, 2021
How our core technologies were being used was also diverging, leading to needlessly increased complexity in our systems. So in late 2018, Team Datastores was created, initially with a fairly conservative area of responsibility. Our databases were in significantly better shape due to our Rails ownership and expertise.
Intercom, Inc.
DECEMBER 12, 2018
By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. Both landscapes are increasingly competitive and it’s little wonder that 63% of marketing executives have rated lead generation as their biggest challenges in 2018.
Mind the Product
AUGUST 19, 2019
According to Crunchbase, in 2018 there were 5,000 startups relying on machine learning for their main and ancillary applications, products, and services. An ML system would probably catch more mistakes but would be far more expensive to build. Just one year later, there have been almost 9,000 of them.
Userpilot
JULY 29, 2019
When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. If you’re wondering where’s SaaS?
Mind the Product
JUNE 27, 2019
Positive Examples of Product Goals. By finding a system of checks and balances that encourage better behaviour. As a rule, companies don’t tend to share their product goals publicly – perhaps due to worries about loss of competitive advantage, or negative customer reactions. How does design stay true to real product goals?
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