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5 books every marketer should read in 2019

Intercom, Inc.

That’s why we have put together our first ever Intercom reading guide for 2019. We hope this collection of reads that moved us has the same effect on you and that in 2019 you find some nugget of wisdom here that meaningfully influences your thinking, your work or simply how you spend your time.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time.

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Average Interaction and Response Rates for In-app Mobile Communication

Alchemer Mobile

Many brands today may think they build customer-centric products based on feedback from a majority, but they couldn’t be further from the truth. In reality, our data shows that brands only hear from less than one percent of their customer base , which we call the “vocal minority.”.

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Engagement Benchmarks for Retail and eCommerce Apps

Alchemer Mobile

Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages. The new interactions led to improved retention. Popular Phrases.

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2021 Engagement Benchmarks for Utilities Apps

Alchemer Mobile

issues with supply chains, global price drops, and budget constraints impacted each brand differently. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Surveys and Messages.

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Engagement Benchmarks for Food and Drink Apps

Alchemer Mobile

Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. These teams clearly understand that when consumers reach out, responding to understand and act on emotion is the best strategy.

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3 Customer Engagement Tips for Lifestyle Apps

Alchemer Mobile

Our 2019 Mobile Benchmarks by App Category report looks at trends and differences across popular app categories, with a focus on Lifestyle apps. You could, but you probably won’t get your message across very effectively. Proactively provide in-app messages for quick announcements. Regularly survey customers to gauge sentiment.