Remove Advertising Remove Naming Remove Positioning
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The Matcha Mystery: Why Your “Japanese” Matcha Might Be Made in China

freshtrax

Legal experts warn that even under Chinese law, misleading use of brand names could violate laws concerning origin labeling and brand misrepresentation if consumers believe they’re buying products made in Kyoto. There are multiple companies in China marketing matcha under the Uji name, each requiring individual lawsuits.

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The ultimate guide to negotiating your comp

Lenny Rachitsky

Recently, I guided a Senior PM whose offer started with an advertised range of $185K-$285K. When you position yourself as the solution to their challenges—not just another candidate—the power dynamic shifts immediately. What’s the history behind this position? A: Align with their needs.

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Your App Is Live—Now What? A Guide to Mobile User Acquisition

Userpilot

Invest in paid advertising to attract new users Although SEO is still very profitable, it takes a lot of time to build domain authority. Thats why you need to complement your organic marketing efforts with paid advertising. Its also possible to advertise your app on social media ads (say, Facebook, LinkedIn, etc.)

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TEI 320: Visual strategies to better position your product ideas – with Amy Balliett

Product Innovation Educators

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. At Killer, I focus on visualizing content to advertise to an audience. That new name is Product Masters Now.

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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By doing so, advertisers can make informed decisions about which ad creative to launch, optimizing their ad spend and maximizing their return on investment. However, creating effective ad creatives is not always an easy task.

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Product-focused Advertising: Types, Tips & How Userpilot Can Help

Userpilot

Enter: product-focused advertising. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Let’s find out more!

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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. TL;DR Product and digital advertising come in different packages. Here are seven of the best advertising campaign examples in SaaS: 1. Buffer value-based advertising.