Mind the Product

JUNE 25, 2019

Southwest Airlines was able to align employees on providing a cheap, no-frills experience for customers by hiring people who bought into its vision of air travel. You might know or have hired with some of these biased and subjective tests before. For a time, culture fit helped companies to improve their bottom line.

User Testing 189

User Testing Weak Development Team Customer Experience Airlines 189

Mind the Product

SEPTEMBER 29, 2017

In 2009, Jake and his team decided they wanted to change this so they could prototype a product more effectively, to test demand and help them make better decisions. These weeks have been successfully run everywhere from banks to airlines to charities. Test with users. In Summary. Decide and focus on the problem.

Research Software 151

Research Software User Testing Airlines Software Review 151

Melissa Perri

OCTOBER 23, 2016

As someone who doesn’t work for an airline, how am I supposed to know that Z class doesn’t exist on Aer Lingus? The idea behind Product Kata is to take a step back, figure out what you need to learn, and create a test or step to learn it. I’ve bet you felt that too on just about any airline. I feel wronged.

User Testing 136

User Testing Customer Experience Customer Feedback Airlines 136

Mind the Product

NOVEMBER 20, 2018

Here’s what we learned about unlearning the past from a lively discussion with Barry, Anna Kuriakose (Chief Product Officer at TotallyMoney), Reshma Shaikh (VP of Strategy and Operations for Springer Nature), and Glenn Morgan (Head of Digital at International Airlines Group). The Romans had the Right Idea.

Airlines 159

Airlines Leadership Customer Experience User Testing 159

Mironov Consulting

OCTOBER 19, 2022

 (I mostly see this proposed by technical leaders who come from non-revenue development organizations – those building software for internal use by companies in another business such as banking or airlines). There’s no rigorous testing.  Unlike

Weak Development Team 129

Weak Development Team Software Review Systems Review Technical Review 129

UX Studio

JULY 4, 2018

VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing. Applications of VR user testing in retail. Test multiple store layouts in one place with VR.

User Testing 73

User Testing Research Software Product Research Feedback Software 73

svpg

DECEMBER 29, 2015

Perhaps your company began as a brick-and-mortar retailer, or an airline, or a financial services company. An airline creates technology to manage the logistics involved in flights, crews, reservations, payment, and fleet maintenance. For example, most retailers now find they need to sell their goods directly to consumers online.

Airlines 74

Airlines User Testing Customer Experience Product Research 74

The Product Coalition

DECEMBER 9, 2019

Market Entry I have witnessed businesses joining marketplaces in order to enter and test the local market. Start-ups and new brands should choose this path to accelerate the testing of their market entry hypotheses if the marketplace offers access to the relevant customer segments. Amazon’s early forays into China is a good example.

User Testing 78

User Testing Airlines Customer Feedback Customer Experience 78

Amplitude

OCTOBER 9, 2018

Companies that have achieved efficient scale have found their own mantras and workflows for systematic growth: Netflix uses consumer science to test ideas with real customers, at scale. Intuit, now 35 years old, tests product ideas over 25 times a week to remain one of the most innovative companies in fintech. 3) Roll out winners.

Engineering 102

Engineering Reporting Tools Analytic Tools Data Visualization 102

The Product Coalition

DECEMBER 19, 2018

For more than 6 years we’ve been developing front-end: methodically writing HTML/CSS, courageously implementing complicated JavaScript code, meticulously testing?—?all Some helpful ways to select the most capable candidates are written test task and Skype interview using practical case-solving to test agility and perspicacity.

Reporting Tools 104

Reporting Tools Feedback Software User Testing Analytic Tools 104

The Product Coalition

JUNE 17, 2021

Which is why you often may find this stack widely used on huge, but relatively old systems backing the banks, insurance companies, airlines and so on. There are several kinds of automated testing, but basically, there are two major categories of them: unit testing and integration testing.

Development 148

Development Data Visualization User Testing Framework 148

Gainsight

MARCH 6, 2020

There is no doubt about it, unless you happen to sell into industries where the crisis keeps demand high (if you’re a COVID-19 test kit maker, you’re probably ok). I remember like it was yesterday walking on the Southwest Airlines plane with my brother, wife, family members and friends. Do we go or not?

Positioning 126

Positioning Airlines Events Government 126

Mironov Consulting

JUNE 28, 2018

Rigorous A/B testing is a favorite tool in our B2C kit. We have lots of techniques to estimate purchasing behavior early in the discovery cycle: sign-ups, pre-orders/crowdfunding, clicks through to fake fulfillment pages, hand-testing a concierge service. Consumers can “buy” before our product is ready.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

SEPTEMBER 18, 2023

Dynamic pricing Everyone is aware that airlines use this strategy when selling plane tickets. To improve the customer experience, they have also begun testing facial recognition check-ins, which appears to be a win-win situation: their visitors no longer have to wait at the front desk, and the hotel collects even more valuable information.

Data Visualization 143

Data Visualization Analytic Tools Reporting Tools User Testing 143

The Product Coalition

JUNE 17, 2019

In these cases, the bank builds a test environment and populates it with the data necessary for the function. The prototype allowed Tinkoff to test demand, without spending a small fortune on development. Among the leaders in rapid prototype creation is one of the largest online banks in the world, Russia’s Tinkoff Bank.

Banking 113

Banking Development Team Review Software Review Technical Review 113

Mironov Consulting

AUGUST 8, 2017

If we work at an airline, our customers are the passengers who pay us to fly them home for Thanksgiving. So test automation, usability, technical debt and platform improvements are postponed to next quarter. Then chose some more specific names and stick with them. A Personal Sore Point. <soapbox> Just this once.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Pragmatic Marketing

MAY 23, 2017

For this reason, I may be drawn to purchase from Southwest Airlines, a brand known for charging no fees for checked bags, itinerary changes, etc. The product is similar to that of other airlines: a plane, seats, overhead bins. For example, I may need an airplane ticket to visit family, but I want a no-hassle experience.

Branding 70

Branding User Testing Marketing Airlines 70

Gainsight

APRIL 21, 2022

When it comes to travel, they say half the fun is getting there—though it usually depends on which airline you take! . In other words, NRR is how you test those customer success strategies you developed based on the metrics. The question is, what do you do once you are “there”?

Enterprise 98

Enterprise Customer Experience Feedback Software Data Visualization 98

UX Studio

FEBRUARY 13, 2018

Let’s take the example of doing a batch of usability tests. Here at UXstudio , in a bigger team of researchers collaborating on a project for an airline company, during which we did multiple usability studies. Any war-tested tricks and shortcuts? But how is this connected to the topic of research systems? How did we get started?

Research Software 101

Research Software Reporting Tools User Testing Product Research 101

Andrew Chen

FEBRUARY 6, 2024

Often times this is a period where you have one channel that kind of works, and you’re testing a few other channels simultaneously. Who wants to buy ads against the same audiences as major credit card or airlines? Your efforts here should be experimental and iterative. Ironically, this is where great products become to dominate.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Split

MAY 27, 2022

When we don’t know if a change has a positive or negative impact, we A/B test it to resolve the disagreement. When testing features, start with your most controversial ones first. The smartest way to resolve this controversy is through experimentation and testing to uncover what performs best. They A/B test the impact.

User Testing 59

User Testing Customer Experience Airlines Product Research 59

Product Talk

MARCH 3, 2021

In the same customer touch point, you might do part interview, part prototype test, and that’s fine. In the next part of this series, we’ll talk a lot about how to do those prototype tests. And those guidelines apply—I have clients that are working with airlines and hotels and healthcare providers. Tweet This.

Product Research 240

Product Research User Testing User Friction Research Software 240

DISQO

FEBRUARY 4, 2019

We ran some tests on the Alpha platform to see whether the ads will succeed or will backfire and seem like more corporate PR spin. We ran some tests on the Alpha platform to see whether the ads will succeed or will backfire and seem like more corporate PR spin. We tested whether running a Super Bowl ad is the best approach.

User Testing 58

User Testing Data Visualization Reporting Tools Airlines 58

Amplitude

JULY 29, 2020

Think of product strategy as a hypothesis to be tested. After confirming demand, Dave tested which potential features of the product resonated most with different user segments, such as increased paycheck advances, overdraft protection, and faster services. Customer Insights. Customers are at the core of every great product strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Mironov Consulting

APRIL 15, 2023

  Engineering-grade testing and code re-use are often discussed but almost never put in place.  And  And since each new feature adds complexity/surface area/test cases to the code base, there’s constant pressure to remove rarely used functionality.

Customer Experience 124

Customer Experience Software Review User Testing Technical Review 124

PMLesson's Ace the PM Interview

DECEMBER 3, 2020

Curious, I went through the interview process to put my learnings to the test. I also explained how I would integrate with the airlines, so passengers could get an invite to begin their adventure the moment they landed. Along the way, I’ve shipped hundreds of products, and managed other PMs. In the end, I walked away.

Weak Development Team 98

Weak Development Team Customer Experience User Testing Feedback Software 98

Radical Product

MARCH 19, 2021

The focus on being big meant it was built as a hub for airlines ignoring the fact that no major airline was willing to make Berlin its hub. Test your vision with customers: A good vision galvanizes not just your team, but also your customers. Ironically, a BHAG was a barrier to building a good product.

Vision 52

Vision Airlines Construction User Testing 52

DISQO

AUGUST 13, 2019

Thor began by sharing the results of a test run on Alpha’s platform , where nearly 300 respondents were asked to provide feedback on the worst customer experiences they’ve endured, including the type of companies most often guilty of providing poor customer experiences. Allow teams to freely test and learn. Just learn.

Feedback Software 49

Feedback Software User Testing Weak Development Team User Friction 49

Userzoom

NOVEMBER 14, 2017

These include heatmaps, traffic and performance stats, A/B testing and much more. A/B Testing. Before rolling out a new update or design, consider running some user tests. You can A/B test a small audience to see just how your new material is going to be perceived. How to Optimize New Features and Content.

Data Visualization 50

Data Visualization User Testing Product Research Customer Feedback 50

Roy Madden

SEPTEMBER 6, 2022

They can shape, test, and validate hypotheses that will define the future of travel. . For example, they employ the Partnerships and Funding Leo Concepts to keep a close eye on partnerships that other airlines are forming with startups. And that’s where Feedly comes in.

Research Software 84

Research Software Data Visualization Reporting Tools Travel 84

Atlassian

JANUARY 13, 2022

The estimated costs in damage of this downtime included $60 million in long-distance charges; 200,000 lost airline reservations; and 75 million missed phone calls. Each merge launches an automated code build and test sequence, which take a moment to run. The team then gets a report and can fix the error immediately.

Software Review 59

Software Review Feedback Software Reporting Tools Weak Development Team 59

Agile Velocity

MAY 3, 2024

Start with pilot projects or teams to test Agile practices, gather feedback, and iterate based on learnings before scaling across the organization. Agility in Action: Southwest Airlines (Agile Transformation Case Study) We helped Southwest through their third Agile Transformation and second SAFe implementation.

Agile 97

Agile Data Visualization Feedback Software Reporting Tools 97

DISQO

FEBRUARY 4, 2019

We ran some tests on the Alpha platform to see whether the ads will succeed or will backfire and seem like more corporate PR spin. We ran some tests on the Alpha platform to see whether the ads will succeed or will backfire and seem like more corporate PR spin. We tested whether running a Super Bowl ad is the best approach.

User Testing 40

User Testing Data Visualization Product Research Reporting Tools 40

DISQO

FEBRUARY 4, 2019

We ran some tests on the Alpha platform to see whether the ads will succeed or will backfire and seem like more corporate PR spin. We ran some tests on the Alpha platform to see whether the ads will succeed or will backfire and seem like more corporate PR spin. We tested whether running a Super Bowl ad is the best approach.

User Testing 40

User Testing Data Visualization Product Research Reporting Tools 40

DISQO

AUGUST 13, 2019

Thor began by sharing the results of a test run on Alpha’s platform , where nearly 300 respondents were asked to provide feedback on the worst customer experiences they’ve endured, including the type of companies most often guilty of providing poor customer experiences. Allow teams to freely test and learn. Just learn.

Feedback Software 40

Feedback Software User Testing Weak Development Team Product Research 40

DISQO

AUGUST 13, 2019

Thor began by sharing the results of a test run on Alpha’s platform , where nearly 300 respondents were asked to provide feedback on the worst customer experiences they’ve endured, including the type of companies most often guilty of providing poor customer experiences. Allow teams to freely test and learn. Just learn.

Feedback Software 40

Feedback Software User Testing Weak Development Team Product Research 40

Sachin Rekhi

MAY 17, 2010

Everytime I get an itinerary confirmation from an airline, I simply email it to plans@tripit.com and Tripit lets me rest assured that the rest of my travel experience will be extremely simplified. They spent a lot of effort building this trust through education, security reviews, compliance tests, etc.

Data Visualization 60

Data Visualization Customer Experience User Testing Travel 60