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How information architecture define your brand positioning?

UX Planet

Information architecture (IA) is the practice of structuring the content of your product (it applies to website, app, and even books!), Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room.

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How to Build a Consistent Brand Experience [+ Tips]

Userpilot

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

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How “My First Sony” Created True Brand Loyalty

The Product Coalition

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

Branding 131
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5 books every marketer should read in 2019

Intercom, Inc.

Between our staff book club, office library and the constant stream of books and articles being recommended and shared, the Intercom team is a pretty good resource when it comes to discovering new and interesting reads. We asked five Intercomrades to tell us about a book they have read that has had an impact on them.

Books 150
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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. You can learn more about the framework by reading the article My Product Strategy Model.

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Design Monthly Vol. 8

UX Planet

It also does not mean you can’t draw ideas and inspiration for your project by reading articles, brand stories, or tweets. ? Steve Jobs Archive — Ebook If you don’t know this lovely book website by now, where have you been? I love the interface and calm visuals just as much as I enjoyed reading the short book.

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11 Books To Read As A Product Manager

Bain Public

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading!

Books 52