Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. You’ve got an idea for a new product and you’re asked to create an MRD. The training, framework, best practices, examples and artifacts are all there.

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Customer Experience Product Marketing Marketing User Testing 130

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Userpilot

FEBRUARY 28, 2023

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. In this article, we’re going to unpack the techniques, examples, and tools you need to create effective feedback forms within your own SaaS.

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Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. Your new customers are changing old business operations to use your product instead. Innovators.

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Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

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Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

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Userpilot

JANUARY 14, 2023

What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? These are the three key questions we explore in the article, so if you’re after the answers, you’re in the right place! Are you ready to dive in?

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Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Userpilot

FEBRUARY 3, 2022

Rather than trying to reinvent the wheel and do everything yourself, it’s smarter to look at the welcome page best practices already established by other app companies. Best practices for app welcome page design. App welcome page best practice #1: Don’t code it from scratch!

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Userpilot

DECEMBER 1, 2021

This article will answer these questions and others like it. We’ll draw on our experience working with hundreds of SaaS companies to share some tooltip best practices with you. To read more about some of the problems that occur if you use too many tooltips at once, this article about Pendo is well worth a read.

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ProductCraft

SEPTEMBER 22, 2020

If you go by the definition of “tango” in the Merriam-Webster dictionary, the title of this article suggests an interaction characterized by a lack of straightforwardness! Read more » The post The Perfect Tango Between Product Marketing and Product Management appeared first on ProductCraft by Pendo.

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Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. Level up your growth marketing by booking a demo.

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Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A feature launch plan is a roadmap for launching a new feature in an existing product. It needs a feature launch plan.

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Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A feature launch plan is a roadmap for launching a new feature in an existing product. It needs a feature launch plan.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A feature launch plan is a roadmap for launching a new feature in an existing product. It needs a feature launch plan.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A feature launch plan is a roadmap for launching a new feature in an existing product. It needs a feature launch plan.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A feature launch plan is a roadmap for launching a new feature in an existing product. It needs a feature launch plan.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

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Product Marketing Marketing User Testing Product Research 52

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys?

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Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 105

User Testing Product Research Data Visualization Research Software 105

The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. Who are the user personas in this market?

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Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

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Feedback Software Research Software Marketing User Testing 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? What are the best practices for success? How to pick the right B2B marketing automation tech stack for your team.

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Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it.

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Userpilot

MAY 1, 2024

Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? UX writers?

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Product Research User Testing Research Software Software Engineering 254

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking. So, What is Market Validation? What is market validation?

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User Testing Startups Product Research Testing 126

Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Here’s the thing about product management though. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly.

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Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. You will also learn best practices to ensure high response rates while collecting accurate feedback. So, what’s the best time to trigger market research surveys? How do you search for the products you want to buy?

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User Testing Customer Feedback Product Research Feedback Software 96

Product Management University

JANUARY 29, 2020

It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Its mission is to deliver pure, unbiased customer business requirements to all customer-facing functions, especially product management, product marketing and sales.

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Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. The following picture summarises the difference between the Scrum and SAFe product owner roles.

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Weak Development Team Product Research User Testing Customer Experience 328

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking. So, What is Market Validation? What is market validation?

User Testing 105

User Testing Startups Product Research Testing 105

Userpilot

APRIL 18, 2023

Thus in this article, we will go over 25+ customer satisfaction survey questions that you can ask users to get valuable feedback and use the insights to make data-driven decisions. Here are some best practices for collecting customer feedback. So let’s check out some best practices for crafting the questions.

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Product Talk

DECEMBER 13, 2023

. – Tweet This As a quick reminder, your outcome should be something the product team is able to directly influence, but it also needs to connect to a business outcome like growing revenue. Even in the best circumstances, it can be tough to find an outcome that meets these criteria. You can submit your story here.

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Userpilot

JULY 13, 2022

Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs. If yes, you are in the right place!

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