Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Manager

Product Innovation Educators

FEBRUARY 20, 2023

The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. Segment the market by: Demographics (or firmographics for B2B). I use an importance vs. satisfaction framework to define how well-served or underserved each need is. We make sure our MVP addresses those differentiating needs.

User Testing

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B

Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. B2B SaaS businesses increase Net Revenue Retention (NRR) by growing the value of retained accounts to offset churn. This makes products less sticky and retention more difficult.

User Testing

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

Reporting Tools

The Product Coalition

JUNE 10, 2022

I like to think about the Service Management System as the procedural framework for an organization. Latest (for example with ITIL v4) there are also requirements included in, regarding the strategic framework (e.g. Combine for Success Product Management enables Enterprise Service Management for standardization and scaling.

Management

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals.

Data Visualization

Userpilot

AUGUST 12, 2024

There, he’ll share his framework to: Position your product. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition. Better product differentiation. Develop a value proposition.

Messaging

Product Management University

MAY 11, 2018

Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. For most B2B organizations, adopting this approach yields nothing but upside, especially if your products and services are a commodity or will be soon. It’s the best of both worlds.

Marketing

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Manager

Product Management University

MAY 14, 2018

Group features into categories based on the customer business goals they support, e.g., employee engagement, customer experience, regulatory compliance, differentiation etc. Four Steps to Simplify Feature ROI. Estimate the lost revenue if you don’t eliminate any of those obstacles, for both existing and new customers.

Differentiation

Product Management University

JANUARY 26, 2017

For 80% of B2B products and services, the answer is generally NO! In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list. Differentiation becomes a no-brainer as you solve more CEO-level problems. Related Article.

B2B

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

User Testing

Product Management University

AUGUST 9, 2017

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. appeared first on Proficientz - Product Management Training & Certification for B2B. The post Market Problems — Blinders.

Marketing

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. Is this leading to a competitive neutralizer, differentiator or delighter? When I first joined Miro, less than a year ago, we had 3 million users and around 300 employees. A lot has changed since then.

Product Research

Product Management University

OCTOBER 24, 2017

If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more.

Certifications

Product Management University

MARCH 15, 2017

Product usability is the new currency for differentiation. The post The Functional Product Designer: A Must-Have for Product Success appeared first on Proficientz - Product Management Training for B2B. That makes the role of the functional product designer, a.k.a

Weak Development Team

Product Management University

FEBRUARY 1, 2017

Most B2B product companies, however, attempt to establish strategic priorities at the product level and quickly become frustrated because it’s next to impossible to achieve any level of consensus given the many perspectives and opinions related to each product and its market potential.

Marketing

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Practical explanation of how it works.

Customer Satisfaction

Amplitude

DECEMBER 18, 2020

It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. Think about data management as the framework you use for defining the way your team works with data. What Is Product Analytics?

Data Visualization

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research

Product Management University

FEBRUARY 1, 2017

Most B2B organizations use a M arket R equirements D ocument (MRD) for driving new solutions to market. Higher impact solutions differentiate you from the competition and warrant higher price points (or smaller discounts) and drive greater revenue growth. Wealth made simple: news and articles from IRC Wealth.

Document

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Pepper in some competitive differentiation. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give you everything you need.

Leadership

Lenny Rachitsky

JULY 25, 2024

To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough. This framework consists of five essential questions: What is our winning aspiration? Just like any skill, it improves with practice. If not, you’re not a low-cost provider.

Feedback Software

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. In his presentation, Wes will reveal his groundbreaking framework for building and scaling a product-led business to $10M+ Annual Recurring Revenue (ARR) without a dedicated sales team.

Data Visualization

Userpilot

MAY 14, 2024

A consumer behavior model is a simplified framework that explains why and how people make purchasing decisions. Webster and Wind Model : Stresses the importance of organizational buying behavior, looking at how companies make purchase decisions in a B2B context. What Is a Consumer Behavior Model? Image source.

Data Visualization

Mixpanel

FEBRUARY 23, 2021

Every business is unique, and metrics frameworks apply differently 5. Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. Every business is unique, and metrics frameworks apply differently.

User Testing

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. To make matters worse, popular prioritization frameworks focus on short-term goals.

Product Research

ProductPlan

DECEMBER 21, 2020

To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. For a complex B2B product, the time-to-value might take weeks or months.

User Testing

Intercom, Inc.

JANUARY 31, 2019

April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. If you don’t care about this stuff, we’re not the solution for you.”

Customer Experience

Roadmunk

AUGUST 10, 2017

And for a PM, differentiation becomes more critical. The data you focus on seems to be a key differentiator in SaaS product management. The AARRR framework is always a solid starting point: acquisition , activation , retention , referral and revenue. Switching has become easier. to survive, what would it be?

Research Software

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. These are the things that will differentiate you from your competition. Many people like the RICE framework as it takes confidence into account in a qualitative way, but there are still a lot of uncertainties.

Customer Experience

Mixpanel

JULY 27, 2020

Below, I break down how to build a product-led foundation at any stage—whether you want to launch a product-led startup, or build a stronger product-led business—using my UCD framework (Understand, Communicate, and Deliver). For most B2B customers, the best answer to this question is as soon as possible. Let’s dive in! About Wes Bush.

Research Software

BrainStation Product Management

AUGUST 7, 2019

In fact, interviewees come from all sorts of industries and their discussions – which rarely clock in above the half-hour mark – cover everything including arts, science, user experience, strategy, career tips, design, differentiation, and metrics. . The podcast recently interviewed Jason Field, BrainStration’s Founder and CEO.

User Testing