Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 161

B2C B2B User Testing Feedback Software 161

Lenny Rachitsky

NOVEMBER 24, 2024

Enterprise sales is a long game: In highly regulated industries or with large enterprise deals, expect timelines to stretch. No one knows your vision and product as deeply as you do. Use that knowledge to connect with potential customers. Salespeople can’t replicate the passion, vision, and insights you can offer.

User Testing 126

User Testing Product Research Customer Feedback User Friction 126

Lenny Rachitsky

DECEMBER 29, 2024

He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. Spend 80% of your time focusing on the external factors—customers, competitors, and market conditions—rather than internal processes. How does the market view this problem?

Data Visualization 115

Data Visualization Product Research Feedback Software Customer Feedback 115

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. As more enterprises turn digital, this will become a stronger need for them. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. . -- 2013: "We don't do experiments here, Melissa. We are a real business."

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer. More About The Product Mentor. Better Decisions.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Larger organizations can opt for higher-tier plans.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Product professionals should take inventory of their experiences, as I have. Better Decisions.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . Knowing their differentiating capabilities can help you capture market share away from your competitors. . Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Lenny Rachitsky

OCTOBER 17, 2024

She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Anneka also sits on the board of directors for Tinuiti and teaches product management at Stanford University. Lenny may be an investor in the companies discussed.

Feedback Software 77

Feedback Software Customer Feedback User Testing Customer Experience 77

Product Talk

MAY 13, 2020

Grow market share. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ? Will you grow revenue because your company will take a share of new markets and new budgets/wallets? Grow profit. Grow margin.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Lenny Rachitsky

MAY 11, 2025

95% of enterprise data problems involve access, cleaning and joining data, not analysis; companies that solve this integration challenge create tremendous value. Companies like Palantir that spent decades building enterprise data foundations now have the perfect position for the AI era, where proprietary data access is the critical advantage.

Research Software 113

Research Software Feedback Software User Testing Data Visualization 113

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 172

Marketing User Testing B2C Enterprise 172

Product Talk

OCTOBER 2, 2024

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. Yury joined HiveMQ in January 2022 and says he was attracted by the culture, sophistication of the MQTT platform, and the diverse and intricate IoT market they serve. Yury’s next step?

Feedback Software 276

Feedback Software Customer Experience Data Visualization User Testing 276

The Product Guy

NOVEMBER 9, 2017

Also, shift the time period according to the context of your product or organization, as an example, an early product that’s still trying to find a market might have a shorter timeline compared to a more mature product. Alex is a product manager with years of experience in B2B Digital Marketing space. Milestones.

Framework 345

Framework Agile User Testing Research Software 345

The Product Guy

APRIL 9, 2019

Ultimately I was able to convince the stakeholders that building this feature ourselves, which will delay our time-to-market, but pay a dividend for us as we can control the implementation to serve multiple customers reaching a broader market. More About The Product Mentor.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

The Product Guy

APRIL 13, 2018

The same cannot be said about large and complex enterprises. In b2b business it is very different, you will have to please few important stakeholders to get the acceptance of what you have delivered. It adds great value with b2b enterprise customers. In my experience it can if you don’t lose the perspective.

Feedback Software 225

Feedback Software B2C Agile Software Development 225

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Userpilot

DECEMBER 31, 2024

You see, although we work hard to make Userpilot the best product adoption tool on the market, we know it isnt the perfect fit for every business. Why consider Userguiding as a Userpilot competitor Affordable pricing: One of the most budget-friendly tools on the market. Helping prospects find the right product is a win-win situation.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Innovation Educators

SEPTEMBER 23, 2024

This move demonstrates the importance of innovation and risk-taking in maintaining market leadership. Netflix’s Pivot from DVD Rentals to Streaming This example showcases the value of anticipating market changes and adapting business models accordingly. He has served on numerous boards, both profit and nonprofit.

Healthcare 321

Healthcare Leadership Strategy Startups 321

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

UX Planet

MARCH 15, 2025

After over four years of working freelance/contract, I entered the full-time job market for the first time this year. When I say niche down, I mean finding the narrow slice of the market where you can beat out all of the competition. How to navigate this terrible job market? I braced myself for a painful, prolonged process.

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

The Product Guy

NOVEMBER 29, 2019

One of the critical reasons why products fail is not being ready for the market and not identifying the target segment of audience and what they want from the product. After hitting the market and failing, Glass has since pivoted to a B2B model and have changed their strategy. How Products Fail Without Customer Empathy.

User Testing 305

User Testing Customer Experience User Friction Customer Feedback 305

The Product Guy

FEBRUARY 3, 2019

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. John started in sales, transitioned to B2B product marketing, and now manages the mobile website for the largest bookstore in the world.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271