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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118
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3 Product Marketing Myths to Dispel

Product Management University

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. The reality of what product marketing actually does should easily justify its existence in every B2B organization. Here’s the funny part. 3 Product Marketing Myths.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. to the benefit of the finance department and ultimately the customer organization.

Marketing 147
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Is It Time For a Product Management Makeover?

Product Management University

If you’re more horizontal and your applications target the finance department, your teams should have experts on financial reporting, compliance, the comptroller’s office, etc. Product Management 2.0 – The Maturation of B2B Product Management. Your question * Name *. Related Articles. Out with Product Marketing 1.0

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Checklist to Maximize Conversion and Delight in B2B eCommerce Checkouts

The Product Coalition

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60
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Which Industry Is Right for You: What Product Managers Need To Know

The Product Coalition

Here some samples of the rest outside of the F500: Technology, 21% Manufacturing, 10% Finance, 7% Retail, 6% Telecommunications, 4% Pharmaceutical, 3% Automotive, 2% In a booming economy, it matters less for sure if someone’s in the right industry or not. There are many reasonable answers, and it’d be dumb to try to name them all.

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An Organic Farm Startup Onboarding Strategy

The Product Coalition

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Social media strategy The approach was to target the B2B customers hence we found the detailed approach to accelerate the social media strategy.

Startups 123