The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.

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Product Strategy Strategy Research Software Technical Review 183

Product Management University

FEBRUARY 1, 2024

Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. There’s still a lot of consumer product mindset in the B2B space, especially among investors or even executives with consumer product backgrounds. They’re of the opinion that a string of home run products is the only way to drive growth.

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B2B Vision Roadmap Framework 147

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). Instead of being special, it was very specific.

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio. Here’s a bonus.

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Product Management Product Manager White Paper Management 246

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

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User Testing Product Research Product Marketing Testing 116

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. It’s a B2B SaaS application, think of it as a CRM. And it boiled down to three key areas: product vision, product strategy, and product execution.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

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Agile Roadmap Magazine Marketing 100

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Most companies can’t serve that many markets and do it well.

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B2B Sales Training Product Management Product Manager 100

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

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User Testing Onboarding KPIs Product Research Management 130

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. That’s the secret to market leadership for the long haul.

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Leadership Marketing Product Management Product Manager 147

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. So shouldn’t we hire a B2B sales team, send them out to pitch lots of prospects, and bring back the ones who want our stuff?

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User Testing Enterprise Weak Development Team Product Research 78

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 94

Feedback Software User Testing Product Research Strategy 94

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. Not all markets want to buy this way.

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Naming User Testing Feedback Software Weak Development Team 132

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. The frameworks (image 1 &2) highlight the approach to take the product into the market.

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Startups Strategy Technical Review B2B 126

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.

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Weak Development Team User Testing Customer Communications B2B 123

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

User Testing 86

User Testing B2C Product Research B2B 86

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

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Feedback Software Research Software Analytic Tools User Testing 96

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts?

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Product Research User Testing Customer Experience Feedback Software 354

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. would ask why it is important to continue refining even the finest details.

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User Testing B2C Customer Experience Weak Development Team 112

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  And very few companies can balance the two.  (See

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Reporting Tools Data Visualization Software Review Technical Review 111

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

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Technical Advisors Product Research Analytic Tools User Testing 115

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. That’s why the product strategy is so important?—?it

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User Testing Feedback Software Product Research Customer Feedback 128

Innovatemap

DECEMBER 20, 2023

From insights keeping us informed on product trends to friendly competition around the Village Table, here’s a list of a few favorites from our team. Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources.

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Research Software Customer Feedback Entertainment User Testing 52

The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

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Customer Experience User Testing Feedback Software Product Research 141

bpma ProductHub

APRIL 17, 2017

The deeper companies can align strategy and business objectives with the product roadmap, the more clarity teams will have on the “why” setting up companies to achieve desired results. Business Strategy vs. Product Strategy, Matt Cagan, April 10, 2009. What is Good Product Strategy?

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Roadmap B2B Strategy Product Strategy 188

The Product Cafe

JANUARY 18, 2024

Esteban Contreras Esteemed for his 16-year journey in scaling SaaS products and strategic innovation. He is a key advisor and speaker known for his product strategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Don’ miss out this gem of a book!

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Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Userpilot

NOVEMBER 23, 2023

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. In other words, the product-market fit becomes weaker for some of the target audience. What are value assumptions?

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Analytic Tools Feedback Software Product Research User Testing 99

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

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Marketing Product Management Product Manager Reporting Tools 130

ProductPlan

JUNE 6, 2023

More valuable are metrics that tie back to the product strategy , ideally as a leading indicator. In the case of product metrics, a leading indicator serves as an early warning signal of an impact on revenue. Considerations A potential challenge comes in gathering a full calculation of the costs incurred by sales and marketing.

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Product Management Product Manager User Testing Customer Feedback 94

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.

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User Testing Customer Feedback Customer Experience Research Software 138

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so.

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B2B User Testing Enterprise Demo 161

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

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Framework User Testing Customer Experience Definition 108

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

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Marketing Certifications Differentiation B2B 100

The Product Coalition

JULY 30, 2023

Knowing that you have a problem and knowing what to do about it aren’t usually enough — either because you need to convince others like in the B2B example, or because talk is cheap. For example, my strategic consulting clients usually need me when they realize they have a product strategy problem (even if they don’t call it that way).

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User Testing Customer Experience Webinar Consulting 110

Product Management University

OCTOBER 17, 2017

For organizations, this approach builds long-term competence for delivering, marketing and selling solutions that address unmet customer needs, regardless of the organizational chaos that’s constantly swirling around the products. The post Learning Product Management Skills vs. Training: Big Difference!

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Product Management Product Manager Certifications B2B 100

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit.

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User Testing Framework B2B Document 145