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Wheels Falling Off Your Product? The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.
Younger or smaller companies particularly those without formal research teams often fall in the lowest budget category, investing only enough to conduct limited testing or outsource one-off studies. On the other hand, companies with dedicated research teams or integrated research operations are more likely to invest six figures or more.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be a bad fit for this job?
This slow ramp-up helps teams catch critical issues early and protect user experience. Given today’s fast-changing environment, Lukas believes that roadmaps should be treated as flexible guides rather than rigid plans: “I think roadmaps aren’t necessarily bad, but they should acknowledge the fact that there is uncertainty.
In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Reveals markets where localization can increase revenue and engagement. High churn may signal poor cultural or linguistic alignment.
Meta is looking for an Operations leader to join the Product Data Operations (PDO) team. PDO provides data and insights that power machine learning and AI, at the core of all Meta products. You will work closely with Meta product and engineering teams to deliver on Meta’s product roadmap.
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .
The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.
According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2Bproducts it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.
The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative productdevelopment. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure.
I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We didn’t know know if our sales predictions were good or bad.
If you’re in productmarketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Yet it’s the first KPI proposed by many exec teams.
Is your B2Bproduct easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2Bproduct with a sales force, odds are you know what I mean. But if you’re working on a B2Bproduct with a sales force, odds are you know what I mean.
The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.
Her name is Christina Wodtke, and she is a lecturer at Stanford, sharing insight into human innovation and high-performing teams. She has designed products with LinkedIn, Zynga, Yahoo! Summary of some concepts discussed for product managers. [6:13] 13:27] What are the steps for putting OKRs into practice in a productteam?
In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productivemarketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.
This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. The team has grown quite a lot, but it’s still tiny: we’re now close to 40 people in 13 different countries. On this week’s episode, I caught up with Steli to chat all things sales.
Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams. Next we go to the market.
In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a productteam could better work together to meet their common goals and to improve working practices. In Marketing, in Product, in Operations… test, learn, test again.
Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up productteams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.
But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. For marketers responsible for driving that growth on the frontline, it’s never been harder to deliver results in an increasingly competitive SaaS landscape. content marketing), organic costs are rising fast too.
To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. Userpilot is the most cost-effective product we know that can make software adoption easier for you. What is software adoption? Software adoption curve.
Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams. Next we go to the market.
And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.
A good product strategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process.
If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: ProductDevelopment.
In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Most importantly, you’ll learn how to create a strategic roadmap that can be executed in the trenches by product, marketing and sales teams.
This will change the way that a lot of people think about productmarket fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That
Thus, it’s crucial to track your churn rate to develop strategies to improve engagement and reduce churn. Customer and revenue churn are the 2 types of product churn. Churn impacts SaaS companies in a number of ways, including the spread of bad reviews, reduction in the overall market, and poor brand image.
In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Your product makes sense for your first few customers.
As Director of Product Management at Mixpanel, an important part of my role is hiring and developing a world-class team of product managers and ensuring that we’re empowering those people to be the best product managers they can be. You already know this: To build a great product you have to have a good spec.
Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. Here is how it works.
Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.
Being sales-led or product-led is a strategic decision of the company, that goes all the way up to the very basic business model you are betting your success on. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. That’s the whole reason VCs invest in startups.
Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time. Sales
Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue. Or But when I do product due diligence for SaaS-focused PE/VC firms, it's the very first thing I look at.
If you let yourself get carried away, it’s really, really hard to tell the difference between a good and bad one. The result of idea validation is to develop a feasible prototype or MVP?—?both It also lays the foundation for a more intensive market-fit investigation, later on, to make sure it’s profitable. Should it be done?
It is a small but prominent element that drives every other component of your marketing strategy. As a productmarketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.
He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Lenny’s Newsletter homepage.
I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.
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