Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Product Manager Job Description. Download the PDF.

B2B 113

B2B Customer Experience Product Management Product Manager 113

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. The dots between your portfolio vison and 12-month strategy connect perfectly. Let’s have a look see!

Product Management 246

Product Management Product Manager White Paper Vision 246

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    Product management malpractice.  

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio. It’s all upside for marketing and sales.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

ProductPlan

FEBRUARY 10, 2021

Important roadmap deadlines? A positive product review in a major industry publication? What if I told you the team is celebrating the fact that they released the new version of their product a day before the internal deadline on their roadmap? Will our customers be enthusiastic about this new product release?

Roadmap 124

Roadmap Customer Experience Technical Review Software Review 124

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 147

Product Strategy Strategy User Testing Weak Development Team 147

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 157

Startups Strategy Technical Review B2B 157

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100

Agile Roadmap Magazine Marketing 100

The Product Coalition

DECEMBER 8, 2018

Your roadmap is one of the most important things you’ll produce as a SaaS company. It provides a glimpse into the future of your product and aligns everyone around the same goals. Who will you share the roadmap with: Just employees, or customers too? And your roadmap should change with them. Who Should See the Roadmap?

Feedback Software 73

Feedback Software Research Software B2B Roadmap 73

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Management University

FEBRUARY 1, 2024

Here’s the thing I’ve noticed and it’s a problem in B2B SaaS companies. There’s still a lot of consumer product mindset in the B2B space, especially among investors or even executives with consumer product backgrounds. They’re of the opinion that a string of home run products is the only way to drive growth.

B2B 147

B2B Vision Roadmap Definition 147

Mind the Product

SEPTEMBER 17, 2018

The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. You have more than one customer and both are equally important for different reasons.

Customer Experience 155

Customer Experience User Testing Customer Feedback Onboarding KPIs 155

ProductPlan

NOVEMBER 2, 2021

Moreover, we understand why companies face alignment issues, and why products fail to live up to expectations. The roadmap can serve as an organizational blueprint that binds strategy and execution. Gartner reported that 85% of organizations surveyed had adopted or intended to adopt a product-centric delivery model.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Roadmap 98

Product Innovation Educators

SEPTEMBER 23, 2024

Employees who have been with the company for a long time may find it difficult to adapt to new directions, especially if they’ve been successful with the original product. Greg shares advice from a former colleague who suggested targeting specific salespeople in different regions to create early success stories.

Healthcare 321

Healthcare Leadership Strategy Startups 321

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Sachin Rekhi

FEBRUARY 16, 2020

All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals. Design: Product Roadmap.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

MAY 27, 2025

A risk-averse Product Manager. A PM who did B2B work most of his/her career. Requirements Top-notch product management: 10+ years of Product Management experience, including impactful leadership roles on major products. Strong with stakeholder management: can work autonomously with product and GTM leaders.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.

Product Management 130

Product Management Product Manager Certifications Customer Experience 130

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. On to product strategy. Here’s the simple alternative.

B2B 100

B2B Product Management Product Manager Sales Training 100

Intercom, Inc.

OCTOBER 18, 2021

Product metrics are data measurements that businesses use to evaluate the success of a product and determine how customers are engaging with it. Popular metrics like churn rate and conversion rate inform product strategy and help various company stakeholders to understand a product’s value.

Data Visualization 269

Data Visualization Analytic Tools User Testing Customer Experience 269

ProductPlan

AUGUST 29, 2019

What are the pitfalls of focusing myopically on features while creating and communicating roadmaps? How do you avoid feature-fixation , and instead use themes and “ north stars ” as the guiding light for creating long-term value not only for customers but for product teams as well? Product Themes and North Stars.

Roadmap 91

Roadmap User Testing Customer Experience Product Research 91

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.

Vision 149

Vision Strategy User Testing White Paper 149

ProductPlan

JULY 2, 2024

The challenge As a B2B SaaS company, this organization experienced rapid growth over the span of a decade. They developed multiple product lines and services to support a global target audience. As the company grew, it became clear that the product development process is intrinsically connected to the business’s overall success.

Feedback Software 59

Feedback Software B2B Customer Experience Data Visualization 59

Product Innovation Educators

APRIL 29, 2019

An IoT Technology stack and framework for product managers. More and more product managers and innovators are bumping into IoT, the Internet of Things, as part of their current or future product roadmaps. I’m seeing a convergence of product forms. An IoT Technology stack and framework for product managers.

Product Management 200

Product Management Product Manager Customer Experience Data Visualization 200

Intercom, Inc.

DECEMBER 4, 2019

Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. Mapping your product roadmap across the Brand Architecture Matrix. Can they articulate it?

Branding 209

Branding Weak Development Team Technical Review Airlines 209

The Product Coalition

MARCH 2, 2022

You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. These customers are then consulted, with the intent to validate the product strategy and long-term roadmap.

User Testing 158

User Testing Customer Feedback Customer Experience Research Software 158

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap?

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. What happens when you show a senior leader a roadmap?

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Talk

OCTOBER 2, 2024

As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their product strategy.

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

ProductPlan

JANUARY 27, 2023

This post will focus on the last example, product roadmaps. Why does roadmap inconsistency matter? What are the problems that arise from having inconsistent roadmaps, starting with the most consequential? Your story lacks coherence The worst result of roadmap inconsistency is that the story doesn’t make sense.

Roadmap 59

Roadmap Weak Development Team Customer Experience User Testing 59

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

UserVoice

JUNE 5, 2017

That’s why customer feedback is only one ingredient in your product strategy and planning process. Not all customers are created equal, and when you’re selling B2B, not every customer is necessarily your target user. On the other hand, in-app feedback is the most scalable of all customer feedback collection methods.

User Testing 159

User Testing Customer Feedback Feedback Software Data Visualization 159