Jobs To Be Done (JTBD) – The Foundation of Great Presales Demos
Product Management University
MAY 15, 2024
For example, let’s say your product targets loan officers at commercial banks. Your intimate knowledge of the buyer is ultimately what differentiates you. In other words, you, the presenter, are the biggest variable in differentiating the value of your company and its products. Run credit checks. Run background checks.
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