Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Message centers. So, we won’t waste your time. Love Dialog. Rating prompts.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly. Every year, we publish a blog post on the top mobile in-app feedback tools. Why do they feel that way?

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. Customer acquisition. What does the buying journey look like? Product roadmap.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Alchemer Mobile

FEBRUARY 21, 2025

This blog references our new e-guide, titled The Complete Guide to CX Transformation . Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services. Whats resonating with our brand, and where should we double down on our efforts? Why are we losing customers to competitors?

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

Customer Experience 221

Customer Experience Data Visualization Onboarding KPIs User Friction 221

The Product Guy

JUNE 25, 2024

Brand Loyalty : Stories humanize products, making them more than just tools or services. This emotional connection fosters brand loyalty and advocacy, turning satisfied customers into passionate brand ambassadors. Different mediums can help reinforce your message and cater to diverse learning styles.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Why should you segment customers to send in-app messages?

Messaging 94

Messaging Feedback Software Product Research Customer Feedback 94

Intercom, Inc.

APRIL 30, 2020

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar User Testing 223

UX Planet

FEBRUARY 3, 2025

This blog will cover accessibility in UI/UX design, starting from the basics and progressing to advanced techniques, with practical solutions and live examples. Brand Reputation Designing for accessibility signals inclusivity and social responsibility. Tenor What is Accessibility in UI/UXDesign?

UX 101

UX Research Software Data Visualization User Testing 101

Product Talk

JANUARY 31, 2024

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. It was around this time that Teresa published Continuous Discovery Habits , where all the pieces in the blog finally came together, and it clicked for Sebastian.

Product Research 309

Product Research Reporting Tools Feedback Software Customer Communications 309

freshtrax

MAY 27, 2025

2: What Global Brands Can Teach Us About Thriving in Japan At btrax, we live and breathe cross-cultural design, marketing, and strategy, especially when it comes to helping brands make meaningful connections in Japan. With the release of Big in Japan: Global Brands Thriving in the Japanese Market Vol. Big in Japan, Vol.

Branding 71

Branding User Testing Research Software Customer Experience 71

Intercom, Inc.

MARCH 23, 2018

The genius behind many of the biggest brands of his day, Hopkins can be credited with inventing the free trial model, the freemium model, coupons, campaign tracking and much more. The message from Hopkins was clear – understand psychology and you’ll sell more products. Hopkins was the Seth Godin of the 1900s. Human nature is perpetual.

Books 220

Books Marketing User Testing Analytic Tools 220

Intercom, Inc.

MAY 16, 2018

There’s a famous blog post from Fred Wilson , a cofounder of Union Square Ventures, titled nothing more than “marketing,” where he makes broad statements like “Marketing is what you do when your product or service sucks.”. Instead, they wanted to go to the market with a “seamless asynchronous messaging product.”. Overpromising.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Product Talk

NOVEMBER 8, 2023

Petra teamed up with Product Talk blog editor Melissa Suzuno to compile all of this research into a new book, Strong Product Communities. Introducing a brand-new book, Strong Product Communities, co-written by product leadership coach Petra Wille and Product Talk’s editor Melissa Suzuno. You should come to the next one.”

Product Research 303

Product Research Research Software Books Analytic Tools 303

Alchemer Mobile

FEBRUARY 2, 2021

For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

APRIL 13, 2018

For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. consumers who receive branded SMS texts go on to make direct purchases. From the top of the sales funnel to the content living on your blog that helps sales reps nurture a relationship – marketing has a role.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Piyanka Jain

MAY 13, 2020

EY sends one set of branded matched-up work attire every month for $39.99/month EY marketing delivers these leads from various sources, including Pinterest, Instagram, Facebook, Google, blogs, and other partner sites. Your messaging and promotional offer is working better for them than other segments. EverYoung (EY).

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message? Highlight the announcement blog post and Product Hunt app for that week. Or so we thought.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

FEBRUARY 17, 2022

In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Here are a few key takeaways: You can usually discover the brand’s voice by talking to the passionate, excited, hard-working employees in your company. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Management 179

Intercom, Inc.

JANUARY 3, 2020

Some time ago, when chatbots were new and we were still forming our opinion on them, our SVP of Product Paul Adams wrote a blog post discussing their limitations. It feels clunky and unnatural because messengers are designed for quick, short messages sent back and forth. Rule 1: Not every interaction will benefit from a bot.

Customer Experience 223

Customer Experience Messaging Naming Branding 223

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

UX Planet

MARCH 3, 2025

Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Key Design Considerations: Clear Value Proposition: A concise and compelling message communicates why a business standsout. Showcase Your Best Work Highlight key projects and casestudies.

Reporting Tools 59

Reporting Tools Magazine Software Review Customer Experience 59

Userpilot

MARCH 7, 2022

Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. Brand24 wasn’t the first brand monitoring tool in the market, but they were determined to stand out from the crowd with the best Product Experience. How it started.

Analytic Tools 134

Analytic Tools Data Visualization Reporting Tools Technical Review 134

Intercom, Inc.

APRIL 6, 2020

So while Inside Intercom built its reputation as a source of advice on building great products, some of the most impactful lessons that have remained with me from helping colleagues publish their insights on this blog are all about people rather than product. The key takeaway for me? The medium matters. Sorry Slack. The value of values.

User Testing 182

User Testing Customer Feedback Management Management 182

Mind the Product

JANUARY 23, 2020

The difference now, however, is that influencers have become a brand in themselves. 33% of millennials trust a blog review for their purchases. Only about 1% of millennials trust adverts, yet 33% of them are willing to trust a blog review for their purchases, according to Big Commerce. Now the influencer sells.

User Testing 168

User Testing Marketing Reporting Tools Product Research 168

The Product Coalition

OCTOBER 20, 2023

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. Some consumers may not be receptive to your message if they do not feel like you are directly addressing them.

Data Visualization 144

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 144

Intercom, Inc.

OCTOBER 22, 2019

As you can see, at various points in the customer lifecycle, you should send different types of messages in different channels, all tailored to the customer’s behaviour. “Consider how best to deliver that message – whether it’s by email, in-app message or even with a Product Tour” Who are the different segments you want to reach?

Onboarding KPIs 201

Onboarding KPIs Customer Experience Messaging Framework 201

Indicative

OCTOBER 1, 2020

According to an IBM report , 90% of companies consider personalization an important part of their business strategies, but just 39% of consumers claim they’ve received relevant brand communications. A customer isn’t going to interact with company messaging they don’t need or want. This is where great data comes in. Conclusion.

User Testing 141

User Testing Data Visualization Customer Feedback Customer Experience 141

The Product Coalition

SEPTEMBER 8, 2021

Top fashion brands work with these influencers because they believe that a woman of any age must be able to find herself in the pages of a magazine. Besides being famous for her blogging and modeling, Lyn is also known as a professor at the Graduate School of Social Service at Fordham University. I want to get older like you.”?—?

Marketing 148

Marketing Magazine Branding Messaging 148

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Product-led blog content. Over time, your audience will begin associating the product’s positive attributes with your brand itself, which leads to increased trust and loyalty.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 239

Marketing Onboarding KPIs Feedback Software Reporting Tools 239