Userpilot

MAY 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. See the best places to learn and network for product people in May and June 2020!

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Analytic Tools Customer Feedback Data Visualization Feedback Software 98

Andrew Chen

DECEMBER 18, 2017

Of course everyone knows the mechanics of setting up a blog – but the hard part is finding your voice, figuring out topics that are interesting for other folks to read, and building a long-term habit. ” Ironic that VCs blog/tweet all day now ;). You might think that there’s too blogs on tech, startups, whatever.

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Blog Analytic Tools Research Software Feedback Software 110

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. Set up and publish blog posts in WordPress. apply for this positon.

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Analytic Tools Technical Advisors Research Software Data Visualization 133

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?” Upcoming Presentations and Events.

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Presentation Blog Product Management Product Manager 60

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

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White Paper Marketing User Testing Customer Experience 118

Andrew Chen

FEBRUARY 26, 2024

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. Why blogging/writing is so helpful In the first year, I learned the importance of writing things down. A few months in, Robert Scoble linked to my blog from his, and that helped a ton. Thank you!)

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User Testing Customer Experience Blog Events 123

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? Let’s get started!

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Weak Development Team Development Marketing User Testing 52

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Blogs for Product Managers. Blogs for Product Managers. conferences. Bookmark this list and get through it bit by bit.

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Books Blog Feedback Software User Testing 80

Melissa Perri

DECEMBER 29, 2023

If we'd really covered all there was to cover on Product Management, why were folks clamoring for more of my blog posts? Why was I getting invited to speak at conferences left and right? Test the waters with conference talks, blog away, throw your thoughts out on social media. That was back in 2016. See how people react.

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Books User Testing Customer Feedback Consulting 197

Business of Software Conference

OCTOBER 23, 2019

I learned a lot at the Business of Software Conference when I attended as a first-timer in 2018. Throughout the conference, it wasn’t hard to pinpoint takeaways that folks would be able to bring home to improve their individual growth or their team’s outputs. Four Quick Takeaways from #BoS2019: Guest Post by Allison Grinberg-Funes.

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Blog User Friction Customer Experience Events 45

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

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Feedback Software Product Research Research Software Product Marketing 98

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Make use of branded conference swag to promote your company at conferences and raise positive awareness.

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Analytic Tools Research Software Feedback Software Data Visualization 98

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.

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Business of Software Conference

NOVEMBER 1, 2018

Business of Software Conference USA 2018 – Some Highlights. The 12th Annual Business of Software Conference USA took place in Boston, MA, last month – October 1-3. Rahul Vohra – The Product-Market Fit Engine. What an incredible few days. Read on to see Slide Decks, Highlights, and Notes from BoS USA.

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Software Review Magazine Workshop User Testing 53

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. What’s up with that?

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Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Userpilot

APRIL 21, 2024

Signing up for a conference? Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Others include PPC adverts, social media, or email marketing. Buying your product?

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Research Software Feedback Software User Testing Reporting Tools 103

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

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User Testing Product Research Research Software Data Visualization 49

The Product Cafe

JANUARY 18, 2024

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. For all the details, we've got links to our full blogs – make sure to check them out!🤩 Renowned for her practical approach to aligning product, marketing, and sales strategies.

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Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

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Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

OCTOBER 15, 2021

In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign. This email promotes their conference and is part of a series.

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Feedback Software Research Software Product launches User Testing 98

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

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User Testing Product Research Customer Feedback Feedback Loop 40

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

User Testing 40

User Testing Product Research Customer Feedback Feedback Loop 40

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. 2016 Spring Portfolio Marketing and Product Management Strategies Best Practices. Upcoming Events: Spring 2016. The events season is upon us! It should be a great event — learn more and get your tickets today!

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Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

This is usually a busy time of year with ProductCamps, conferences, and other events, and this year is no different. 2016 Spring Portfolio Marketing and Product Management Strategies Best Practices. Upcoming Events: Spring 2016. The events season is upon us! It should be a great event — learn more and get your tickets today!

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Research Software Data Visualization Events User Testing 60

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Conferences and events help you keep up with the latest industry trends and develop your network. Blogs will give you insight into all aspects of product management in easy-to-digest bites.

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Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

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Reporting Tools Product Research Research Software User Testing 105

Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. We were so inspired by Tali’s enthusiasm that we just had to share her story here on the Product Talk blog. There are all kinds of ways to introduce continuous discovery habits. You can submit your story here.

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Analytic Tools Research Software Product Research Data Visualization 222

Iteratively Blog

MARCH 15, 2020

Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand. Datacamp is fairly new to the market but we love the simplicity of their courses. Conferences. #1 Attend the conference.

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Data Visualization Analytic Tools Research Software Technical Review 101

The Product Coalition

DECEMBER 21, 2021

Companies don’t take a Customer Service Representative and give them a $2M marketing budget to manage overnight. Aspiring Marketers become Marketing Coordinators before they have any budget accountability. Point them at reading material, take them along to a conference. What is your professional education budget?

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Product Management Product Manager Weak Development Team Management 170

Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. For anyone evenly remotely interested in podcasting, I highly recommend this conference.

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Strategy Marketing Advertising Workshop 53

The Product Coalition

FEBRUARY 2, 2023

In this blog post, we’ll explore a 5-step product validation framework that can help you validate your product ideas and make informed decisions about which ones are worth pursuing. During a design conference that came to town, they realized that hotels were booked up.

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User Testing Feedback Software Product Research Research Software 144

Business of Software Conference

SEPTEMBER 1, 2023

Nugs, Atoms and a Benefit of Co-Location An interesting blog post on an unexpected benefit of co-working and a lesson in the capacity of tech-minded people to take everything too far. Find out more about BoS Get details about our next conference, subscribe to our newsletter, and watch more of the great BoS Talks you hear so much about.

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Entertainment B2B Education Events 52

Pragmatic Marketing

FEBRUARY 27, 2017

Not only can market visits change your perspective, they can also change the focus of your product and your company. While many of us are accustomed to sharing information that our clients want, market visits require us to come in and do the opposite of that, which can create some discomfort. Do they post on the blogs that you read?

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Marketing Customer Experience Positioning Blog 70

Gainsight

JULY 11, 2019

This time around, let’s meet our VP of Market Development, Hayley Jean Farr , and hear from her in her own words. Here at Gainsight, I am pioneering a new function, Market Development, where I am identifying scalable ways to target, serve, and support companies outside of SaaS. . What does your day-to-day look like? If so, how?

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Research Software Feedback Software Development Marketing 66