Business of Software Conference

OCTOBER 23, 2019

I learned a lot at the Business of Software Conference when I attended as a first-timer in 2018. Throughout the conference, it wasn’t hard to pinpoint takeaways that folks would be able to bring home to improve their individual growth or their team’s outputs. Four Quick Takeaways from #BoS2019: Guest Post by Allison Grinberg-Funes.

Blog 45

Blog User Friction Customer Experience Events 45

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Make use of branded conference swag to promote your company at conferences and raise positive awareness.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

APRIL 21, 2024

Signing up for a conference? Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Others include PPC adverts, social media, or email marketing. Buying your product?

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Cafe

JANUARY 18, 2024

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. For all the details, we've got links to our full blogs – make sure to check them out!🤩 Renowned for her practical approach to aligning product, marketing, and sales strategies.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Conferences and events help you keep up with the latest industry trends and develop your network. Blogs will give you insight into all aspects of product management in easy-to-digest bites.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

OCTOBER 15, 2021

In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign. This is where you should reveal: New product name. No worries!

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Johanna Rothman

AUGUST 30, 2023

I ranted about one of those on my other blog. Worse, these consultants give all consultants a bad name. I offer blog posts, conference talks, and meetups in the low-fee, commodity experience quadrant. Attract Clients with Content Marketing The consultants who offer those questionnaires are trying to do content marketing.

Consulting 84

Consulting Certifications Workshop Differentiation 84

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Business of Software Conference

AUGUST 2, 2021

Name Change. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly. In 2017 they changed their name to Ørsted, citing the fact that they no longer supplied oil or gas.

Naming 52

Naming Workshop Events Consulting 52

Good Product Manager

FEBRUARY 9, 2020

You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? About Marketing and Sales Leaders Sales. About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. What was so great/bad about them?

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? About Marketing and Sales Leaders Sales. About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. What was so great/bad about them?

Events 60

Events Leadership Marketing Product Management 60

Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. For anyone evenly remotely interested in podcasting, I highly recommend this conference.

Strategy 53

Strategy Marketing Advertising Workshop 53

Iteratively Blog

MARCH 15, 2020

Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand. Especially popular for their nano degrees , Udacity is a popular name. Conferences. #1 Attend the conference. #2

Data Visualization 101

Data Visualization Analytic Tools Research Software Technical Review 101

Userpilot

NOVEMBER 17, 2021

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. For instance, since 2004, Saravana had been writing about the Microsoft BizTalk technology on his blog. The present.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Intercom, Inc.

JUNE 26, 2019

Content can be – and I would argue should be – a core component of your marketing strategy and can serve as a growth engine for your business. Many people want to jump straight into the conference circuit or are waiting for someone to recommend them to speak on the conference circuit. “No Are you speaking at a conference?

Feedback Software 215

Feedback Software Education Presentation Events 215

Johanna Rothman

OCTOBER 30, 2020

He’s pretty sure a colleague, John, is plagiarizing his blog posts. The first occurred at a conference, using an article I wrote. I went to a conference and saw someone was speaking about the project portfolio. A few years ago, I was in Europe at a conference. ” That's when he glanced at my name tag.

Information 107

Information Consulting Agile Books 107

Ask Benny

JANUARY 30, 2020

A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market. They feel these “marketing” activities are not for them and they invent a lot of excuses why they should not do it, sometimes even convincing themselves that they have higher morale.

Artificial Inteligence 133

Artificial Inteligence Branding Consulting Messaging 133

Ask Benny

JANUARY 30, 2020

A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market. They feel these “marketing” activities are not for them and they invent a lot of excuses why they should not do it, sometimes even convincing themselves that they have higher morale.

Artificial Inteligence 133

Artificial Inteligence Branding Consulting Messaging 133

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’?

Events 74

Events Agile Product Research Product Management 74

Intercom, Inc.

APRIL 18, 2019

They noticed that a big design conference was coming to town, and all the hotels were booked. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map.

Outbound 112

Outbound Customer Experience Education Airlines 112

BrainMates

JULY 6, 2020

Here is Brainmates’ six-step process for competitor analysis : Step 1: Define your market. The first step is to articulate the market you serve. You need to establish this from the outset, before you review your competitors, because you may be competing with different companies in each market segment.

Data Visualization 94

Data Visualization Reporting Tools Advertising Presentation 94

Johanna Rothman

MAY 26, 2023

A decade or so later, I'd published several best-selling books, was already writing my blogs, and often spoke at conferences. Since I didn't start marketing this book yet, this book has a birthday, but not a big splash. Instead, I can build my content marketing, slowly but surely, and help the book find the right audience.

Consulting 92

Consulting Books Workshop Technical Review 92

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’?

Events 60

Events Agile Product Research Product Management 60

Userpilot

AUGUST 31, 2021

Teresa Torres is not the only big name on the Product Drive lineup this year. Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021. Product Marketing. I finally mustered up the courage to invite Teresa Torres to share her wisdom with us.

Onboarding KPIs 98

Onboarding KPIs Workshop Customer Experience Product Research 98

Ask Benny

JANUARY 30, 2020

A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market. They feel these “marketing” activities are not for them and they invent a lot of excuses why they should not do it, sometimes even convincing themselves that they have higher morale.

Artificial Inteligence 78

Artificial Inteligence Branding Consulting Messaging 78

Ask Benny

JANUARY 30, 2020

A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market. They feel these “marketing” activities are not for them and they invent a lot of excuses why they should not do it, sometimes even convincing themselves that they have higher morale.

Artificial Inteligence 78

Artificial Inteligence Branding Consulting Messaging 78

The Product Coalition

FEBRUARY 4, 2020

A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market. They feel these “marketing” activities are not for them and they invent a lot of excuses why they should not do it, sometimes even convincing themselves that they have higher morale.

Branding 78

Branding Artificial Inteligence Consulting Messaging 78

Department of Product

NOVEMBER 9, 2023

According to a recent survey, 90% of tech companies find integrations with existing systems to be a common hurdle to sales and the aptly named Integrations.app is on a mission to help product teams do a better job of it. Use cases could include managing your diary or creating status updates via Slack when a new feature is ready for release.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

The Product Coalition

MARCH 24, 2018

This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like. They all have a different level of knowledge about the market, they all have different ways of describing their problems and different ways on looking for a solution for their problem.

Customer Communications 60

Customer Communications User Testing Education Engineering 60

Gainsight

JANUARY 8, 2019

Build up those knowledge reserves by attending these can’t-miss conferences of 2019. Photo source: SaaStr Blog. SaaStr is an annual conference that brings together the best & brightest minds in SaaS. IBM Think is a four-day conference that tech junkies dream about. A conference? Photo Source: Onelogin blog.

Events 45

Events Inbound Data Visualization B2B 45

Mind the Product

APRIL 3, 2020

to take your virtual seat in our virtual conference hall, and to hear product leaders from across the globe give talks. Seeing happy product people like Marius, Sireen, and Guido to name just a few, really meant the world to us.” We Enjoyed a Week of Awesome Talks. Here’s a quick look at what we learned. Hacking Confidence.

Product Research 192

Product Research Customer Experience Events User Testing 192

Ask Benny

JANUARY 30, 2020

A person investing in self-branding is considered sometimes investing only in being more known, extending their network, and extending their value in the market. They feel these “marketing” activities are not for them and they invent a lot of excuses why they should not do it, sometimes even convincing themselves that they have higher morale.

Artificial Inteligence 78

Artificial Inteligence Branding Consulting Messaging 78

Mind the Product

DECEMBER 29, 2016

It was also a year when an awful lot more of you started to read our blog more regularly – we’ve ended the year with an awesome 30% year-on-year growth in our readership. Make yourself uncomfortable was the advice of Ken Norton from Google Ventures, speaking at our San Francisco conference this year. Organise around customers.

Technical Cofounder 113

Technical Cofounder Data Visualization Feedback Software User Testing 113

UX Studio

SEPTEMBER 4, 2019

.” Maybe I’m the leader because I opened the group or because I decided to give more to the community – to open a website that will be dedicated to the community, a blog for a community. You have UX writers, content strategists, so many names for writers in tech. Which conferences will you attend? It sounds great.

UX 78

UX Customer Experience User Testing Technical Advisors 78

Johanna Rothman

MAY 26, 2023

A decade or so later, I'd published several best-selling books, was already writing my blogs, and often spoke at conferences. Since I didn't start marketing this book yet, this book has a birthday, but not a big splash. Instead, I can build my content marketing, slowly but surely, and help the book find the right audience.

Consulting 52

Consulting Books Workshop Technical Review 52