article thumbnail

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Good Product Manager

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?” Upcoming Presentations and Events.

article thumbnail

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Good Product Manager

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?” Upcoming Presentations and Events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

article thumbnail

Product Roadmap Presentation: 6 Examples Included Templates

Usersnap

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo. So how to create and present roadmaps effectively? While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations.

article thumbnail

Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

article thumbnail

How Product Management & Product Marketing Lead From a Position of Strength

Product Management University

And that market knowledge is the key to leading from a position of strength. Product vision and strategic investment priorities (crafted and presented by product management) would get everyone pumped, including senior executives. Imagine This. What would change? Here’s a small sampling.

article thumbnail

How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.