Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

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Product Marketing Marketing Differentiation B2B 147

The Product Coalition

FEBRUARY 5, 2021

The main lesson I learned from conducting almost 100 customer interviews for product discovery over the last six months is that there are many ways in which we can become biased during customer interviews.

User Testing 152

User Testing Blog Customer Experience Customer Feedback 152

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing User Testing 105

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Product Talk

FEBRUARY 5, 2025

Lets consider a few real-life examples from people weve featured here on the Product Talk blog to help illustrate what customizing the habits can look like. He tried several tactics, including having product team members join existing customer touch points and leverage support tickets to schedule interviews.

Product Research 210

Product Research User Testing Customer Experience Framework 210

Mind the Product

DECEMBER 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. Mukul explained how he’d consumed all the information he humanly could about the space – from blog [.]. Read More.

Positioning 202

Positioning User Testing Product Research Blog 202

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Gocious Blog

APRIL 18, 2024

When it comes to leadership in the manufacturing world , product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points.

Product Marketing 105

Product Marketing Marketing User Friction Management 105

Productside

APRIL 2, 2025

Enroll in our AI Product Management course to master AI-driven strategy, uncover the right use cases, and lead cross-functional teams as you scale smarter with the power of automation and intelligent tools. Whats been your biggest challenge in refining product-market fit?

Data Visualization 177

Data Visualization User Testing Product Research Reporting Tools 177

Alchemer Mobile

DECEMBER 9, 2021

Analyze: Gauge shifting emotion and insights across product, marketing, and CX. While each one of the above could be a blog post in itself, we encourage you to download our Ultimate Guide to Customer Experience to learn more. Act: Make customer-centric decisions based on sentiment data.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

SEPTEMBER 4, 2023

The result is a hugely successful marketing emphasis on innovation and exclusivity. Tropicana connects with its target audience through a healthy lifestyle blog Designed for a health-conscious target market, Tropicana orange juice positions itself as a healthy alternative to soda and sugary drinks.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. It doesnt consider other strategies, like business strategy and portfolio strategy , for simplicitys sake. [4]

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Blogs: 280 Group. Marketing Land. Being Apptentive.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Product Management University

SEPTEMBER 24, 2021

This month we also look at the importance of better sales discovery techniques to improve demos and accelerate the sales process, plus taking your product marketing game up a notch to solutions marketing. Blog: High-Octane Product Management. Product Manager Job Rotation With Customer Success – A Win-Win-Win!

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

DECEMBER 19, 2022

A singular blog post is not enough. Longer Term Content Once your launch has passed, you still need content to market your product. Now that I’ve convinced you to have content for your product, the question is what constitutes “content”. stack overflow blog?); depends on your users and your product and your goals.

Customer Experience 147

Customer Experience Blog Education Document 147

The Product Guy

JUNE 25, 2024

Leverage Multiple Mediums : Utilize various formats—presentations, videos, blog posts, and social media—to reach your audience where they are most engaged. Iterate and Evolve : Like any product, your story should evolve based on feedback and new insights.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Product Management University

AUGUST 12, 2021

This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover. Enjoy our B2B Product Manager August issue. Blog: High-Octane Product Management. In This Issue.

B2B 130

B2B Product Management Product Manager Magazine 130

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

The Product Guy

SEPTEMBER 27, 2016

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Sachin Rekhi

JANUARY 11, 2021

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. A Primer on Business Strategy From Hamilton Helmer's 7 Powers.

Technical Review 163

Technical Review Data Visualization Framework Vision 163

The Product Guy

OCTOBER 25, 2016

Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing. Dominic Gadoury Director Product Management, ADP. Dominic is the Director of Product Management at ADP’s (Automatic Data Processing) New York City based Innovation lab.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

User Testing 147

User Testing Startups Customer Experience Product Research 147

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. Today, as always, I’m joined by our SVP of product, Mr. Paul Adams. What is product marketing? Hello, Paul.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. The concept is so simple, but so effective.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Keep an eye out for events, podcasts, blogs, and more! Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. Are you interested in Product Management?

Leadership 196

Leadership User Friction Product Research Customer Experience 196

Sachin Rekhi

JANUARY 26, 2020

For example, "publish 15 blog posts" is a useful key result, but you'd also want to pair it with a key result that speaks to the outcome you hope to drive from publishing these blog posts. The most valuable key results measure meaningful user or business outcomes as opposed to simply the output of one's work.

Customer Experience 213

Customer Experience User Testing Weak Development Team Customer Feedback 213

The Product Bistro

NOVEMBER 25, 2021

A local semiconductor equipment company was seeking a “Product Marketing Manager” for a newfangled super cool microscope to characterize photomasks, and someone they pursued wasn’t interested. This taught me that I am at the apex of my career when I am a simple “product manager” I took 6 months off.

Product Management 195

Product Management Product Manager Analytic Tools Data Visualization 195

Product Management University

JANUARY 29, 2020

It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Its mission is to deliver pure, unbiased customer business requirements to all customer-facing functions, especially product management, product marketing and sales.

Management 182

Management Management Agile Product Marketing 182

The Product Coalition

NOVEMBER 30, 2022

a reciprocal relationship in which there is giving on both sides; the product manager or engineering organization as listener and seeker. Rather than just someone throwing a blog post out into the world and expecting everyone to be wowed, you have to care if they actually are wowed. That’s how you find product market fit.

User Testing 147

User Testing Customer Feedback Feedback Software Reference 147

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. But if they’re not, you’re in big trouble.

Customer Experience 246

Customer Experience Workshop Positioning Reference 246

The Product Coalition

DECEMBER 29, 2020

Check out: Learning from Failure: Product Manager Style “Am I ready to launch my side project?” It could be a blog, your own consultancy business, an online community, or even your own digital product. If you have a product or business idea that you’d like to pursue, sometimes the very last thing holding us back is ourselves.

Technical Review 142

Technical Review Product Research Certifications Data Visualization 142