The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. In 2025, customers wont just buy productstheyll choose the ones they trust. So, how can product managers proactively build and protect trust in their products?

Differentiation 150

Differentiation Roadmap Technical Review Article 150

The Product Guy

FEBRUARY 24, 2025

While technical skills are still essential, the ability to influence, negotiate, tell compelling stories, and lead with empathy is now a critical differentiator. With AI automating workflows and tools making data analysis seamless, what will truly set product managers apart in 2025? Soft skills.

Technical Review 150

Technical Review Product Management Product Manager Management 150

Product Innovation Educators

JUNE 1, 2020

Our mission is finding what makes you or your organization special and understanding that differentiation doesn’t necessarily come through features and benefits, but can come through values and stories. [6:37] We created a launch video and helped Staff Book articulate their process. We ask, What’s our differentiating piece?

Product Management 217

Product Management Product Manager Differentiation Research Software 217

Roman Pichler

MARCH 14, 2023

Pivot entails changing the strategy, for example, writing a book on healthy eating rather than developing an app to build on the example used earlier. For a more detailed explanation of how to create and iteratively validate a product strategy, refer to my book Strategize. Is your product still sufficiently differentiated ?

Product Strategy 348

Product Strategy Strategy Vision Product Research 348

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain! For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Product Innovation Educators

FEBRUARY 7, 2022

He also authored the American Bar Association’s book on IP titled The ABA Consumer Guide to Obtaining a Patent. Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. Visit Rich’s website.

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

The Accidental Product Manager

APRIL 19, 2021

If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store. Who needs to go out to a book store anymore? Who needs to go out to a book store anymore? Dealing With The Problem Of Amazon.

Books 118

Books Product Management Product Manager Events 118

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Product Innovation Educators

MAY 24, 2021

Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Product Talk

NOVEMBER 8, 2023

I’ve designed my business to allow plenty of time for reading books, articles, interviews, etc. Tweet This I was very intentional about including the word “habits” in my book title, Continuous Discovery Habits , because I wanted to emphasize the fact that anyone can make small changes in their behavior to get better at discovery.

Product Research 299

Product Research Research Software Books Analytic Tools 299

The Product Coalition

SEPTEMBER 29, 2020

What this means is, if you want to book a car, you select the from-to addresses, click book, and your cab is booked. Or, I am traveling to a new location, I booked a car to take it up to the mountains. I cant book a cab. The 20% sometimes becomes your Differentiator. I am stuck.

User Testing 172

User Testing Product Research Customer Experience Differentiation 172

Roman Pichler

MAY 13, 2024

Is your product still sufficiently differentiated and does it still stand out from competing offerings? 4] I first introduced the elements shown in Figure 2 in my book Strategize , 2 nd ed. [5] The maximum period a product strategy is stable for is a product life cycle stage, as I explain in more detail in my book Strategize.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. Books My first go-to type of resource is books.

Differentiation 152

Differentiation Books Strategy Article 152

Product Innovation Educators

JUNE 15, 2020

My lip balm differentiates itself because it does not contain petrol or lanolin, two common but unhealthy lip balm ingredients. [10:17] Before asking him to be my mentor, I did my homework—reading all his books and watching his videos. Before asking him to be my mentor, I did my homework—reading all his books and watching his videos.

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

Intercom, Inc.

JULY 28, 2020

They can drive key customer action, like booking demos and making purchases. In a crowded market, great experiences play an increasingly pivotal role in catching customers’ attention and differentiating you from competitors. Intercom’s Resolution Bot can automatically resolve up to 33% of common questions.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

The Product Guy

SEPTEMBER 27, 2016

Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Intercom, Inc.

MAY 19, 2020

As an engineer, UX designer, product manager, and startup advisor for more than 20 years, VP of Product at the Business Talent Group Laura Klein has seen it all , and written the books to prove it: UX for Lean Startups and Build Better Products.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. Differentiation: In a crowded market, your features can help you stand apart from the competition. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. But you do need to select a strategy that differentiates and enables you to dominate a niche market and compete based on key attributes that customers value highly.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Mind the Product

MARCH 20, 2020

Using a graph from her best-selling book Escaping the Build Trap , Melisa shows how product work can be divided into three skill sets: Tactical. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Operational. Communication.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Guy

OCTOBER 25, 2016

Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Innovation Educators

JANUARY 13, 2020

My book, Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business , is another great resource. It’s a practical marketing book for anyone launching or growing a new product or business. 18:13] How can product managers engage those marketing resources?

User Testing 230

User Testing Product Research Marketing Research Software 230

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. In today’s episode, we sat down with Elizabeth Dixon to chat about her book and how to design customer experiences that have a lasting impact.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Intercom, Inc.

JUNE 19, 2018

They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. Forward thinking companies are starting to make service a part of their product, with messaging at the core.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Product Innovation Educators

NOVEMBER 7, 2022

Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. Mindbody, which sells fitness plans and software for gyms, sold a few fitness plans, and you didn’t see a lot of differentiation between them. Useful links: Check out Marcos’s book, Street Pricing.

B2B 237

B2B User Testing Customer Experience Banking 237

Lenny Rachitsky

MAY 22, 2025

Early in your career, ignore compensation differentials that don’t accelerate this fit. Identify what energizes you—via StrengthsFinder-style assessments or honest reflection—and choose roles where those strengths decide success. Fast, reversible decisions beat “perfect” ones.

Product Research 73

Product Research Data Visualization Research Software Feedback Software 73

Product Innovation Educators

MAY 24, 2021

Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 156

Product Research Differentiation Customer Feedback Enterprise 156

Product Talk

JULY 8, 2020

The following is an excerpt from my upcoming book, Continuous Discovery Habits. If so, when do we ever get to the hard problems that have the potential to differentiate us from our competitors and really drive our outcomes? It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To

User Friction 361

User Friction Customer Experience Product Research Data Visualization 361

Product Management Unpacked

MARCH 5, 2019

It became much more popular when it was included in Mike Cohn’s book “Agile Estimating and Planning.” For example, feature choice is a balance of differentiating a product from its competitors while meeting existing customer needs. 4.) Leg Up: These are features that add clearly differentiated value to your product.

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

Roman Pichler

OCTOBER 6, 2020

This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. Reviewing their products will tell you if your product is still sufficiently differentiated. Co ntinuous Product Discovery. If so, which actions are appropriate?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

The Secret PM Handbook

OCTOBER 9, 2018

As Geoff said: …when the bookings are light, often product management is diverted to “fix” the problem. Focus on helping in the areas where you have expertise – the product, the target segment, the problem you solve, and the competitive differentiators – reasons to buy us versus competitors.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Roman Pichler

AUGUST 15, 2023

This will result in more focused products with clearer value propositions, as I discuss in more detail in my book Strategize. The picture below illustrates this approach, and you can find more guidance on strategy validation in my book Strategize. Competition: Is your product still sufficiently differentiated ?

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Product Innovation Educators

FEBRUARY 20, 2023

He is also the author of the bestselling product management book, The Lean Product Playbook. We make sure our MVP addresses those differentiating needs. He is also the author of the bestselling product management book, The Lean Product Playbook. Dan Olsen is a returning guest to the podcast. Which row are we going to dominate?

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Innovation Educators

FEBRUARY 28, 2022

Most of us daydream about 30% of our day, as a survival mechanism, but when we watch a movie or read a book, it does the daydreaming for us and helps us make sense of the story and of life. Problem: The market is saturated, and it’s really hard to differentiate. Check out Donald Miller’s book Building a StoryBrand.

Framework 236

Framework Marketing Transportation Product Management 236

Roman Pichler

JANUARY 8, 2019

Such a map visualises the steps users take and any issues they encounter like waiting, delays, and errors (as I explain in more detail in my book Strategize ).

Product Research 224

Product Research Customer Experience User Testing Analytic Tools 224

Product Talk

DECEMBER 15, 2021

Abdel says he is always trying to determine the following about each company he interviews with: Do they differentiate between discovery and delivery? Do they differentiate between outcomes and outputs? That all depends on what you’re trying to learn. How much empowerment do they give to product managers?

Product Research 257

Product Research Customer Experience Research Software Reporting Tools 257