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It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. When I set out to write my book, I was focused on a specific opportunity : “I’m not sure what discovery tactics to use when.” And thus, I announced that I was in fact writing a book. That was a mistake.
As an avid reader, I’m often asked by our Customer Success team to recommend books that I’ve found valuable. Below I share the three books that have most meaningfully impacted the way I work with customers and that I’d encourage every customer success manager to check out. 3 must-read customer success books (and a bonus ??).
It puts you in the position to make a request and address the root cause of the conflict. As Oren Jay Sofer writes in his book Say What You Mean , “The less blame and criticism are in our words, the easier it will be for others to hear us and to work toward a solution.” For more guidance, I recommend reading or listening to the book.
He co-authored Objectives and Key Results: Driving Focus, Alignment, and Engagement and authored The OKRs Field Book. Ben shared that the landscape of OKR implementation changed after 2018, when John Doerr’s book Measure What Matters sparked widespread interest in the framework. You can find the others in his book.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Eva was originally inspired by the writing and work, and most recently the book Built for People: Transform Your Employee Experience Using Product Management Principles by Jessica Zwaan , COO at Talentful and Evas mentor. This book helped create the foundation of framing the employee experience with a product perspective.
Useful links: Check out Amy’s book on Amazon. We read meaning into many subtle visual cues—everything from colors to fonts to using an emoji instead of a period. Action Guide: Put the information Amy shared into action now. Click here to download the Action Guide. Learn more about Killer Visual Strategies. Connect with Amy on LinkedIn.
Strategy is an organization’s game plan for achieving its long term objectives in light of its industry position, opportunities, and resources. Strategy defines and communicates an organization’s unique position and says how organizational resources, skills, and competencies should be combined to achieve competitive advantage.
As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Overuse: Objectives should be significant, concrete, and action-oriented, writes John Doerr in his book Measure What Matters. Goals in Product Management.
Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.
Wondering how to deliver a positive user experience to your customers? TL;DR To offer a positive user experience, you first need to understand customer needs and pain points. Book the demo to learn how Userpilot can help you design a positive experience for your users. If so, you're in the right place!
As I have covered all tools in my book Strategize and most of them in the articles listed in the footnote, Ill focus on what might be the most essential tool in my strategy systemthe Product Vision Board, shown in Figure 5. [6] The business goals, finally, state the positive impact the product should achieve for the business.
They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Book a seat.
He also shared the tools of reframing in his book, What’s Your Problem, published by Harvard Business Review. Look for positive exceptions of someone else dealing with the problem or a time when you solved the problem before. Positioning and the words you choose are very important. ” Get ready for some reframing.
She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions. Focus on facilitating good decisions rather than making all decisions 3. Build collaborative relationships across the organization 4.
Its goals describe the user and customer benefits the entire portfolio should create and the positive business impact it should achieve. If you know my product roadmapping work, youll notice that the process above is similar to the one I recommend in my book Strategize , 2 nd ed. They are its most essential element.
She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. The book offers actionable, step-by-step strategies based on insights from over 50 GTM experts from leading companies like Hubspot, Miro, and Figma.
As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. The individual’s power consequently originates from their position. Instead, it must be earned. See Peter G.
He is the author of several books, including his latest, titled, How to Lead in Product Management. Why did you write this book to help product leaders? We don’t have any positional authority or transactional power. He is the author of several books, including his latest, titled, How to Lead in Product Management.
It helped them redefine their market positioning and significantly expanded their customer base. ” Instead of focusing on shipping features, they prioritize solving real problems that drive business growth. Launching five products simultaneously was a transformative move.
It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. Instead of referring to the product, state the positive change you want to bring about, such as “healthy eating.”. A solution-agnostic vision allows you to change the product strategy but keep your vision stable.
She is a clinical professor of psychology at Pepperdine University and author of several books including her most recent book, 90 Seconds to a Life You Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience, and Authenticity. It’s not about positive feelings. helplessness. vulnerability.
Removing hierarchical titles (making everyone “forward-deployed engineers”) reduced internal competition and politics, forcing recognition based on merit and impact rather than position. Where to find Nabeel S.
The first three factors were—as far as I know—originally suggested by Tim Brown in his book Change by Design. On the positive side, an ethical product increases the chances of achieving lasting product success, and it reduces the risk that the reputation of the company suffers, as some tech companies have had to experience in recent years.
It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.
When you become a head of product, you move into a line management position. Having successfully managed different products will put you in a great position to advise and support the product people who work for you. Be Prepared to Look after People, Not Products. This is likely to increase their respect and trust for you.
You may know him from his past books, including Lean UX, Lean vs Agile vs Design Thinking, and Sense & Respond. 5:37] You recently wrote the book Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You. Who did you write this book for and what does it mean to be forever employable?
Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People. recommend in their book Practicing the Art of Compassionate Listening. To overcome a negativity bias, bring to mind the person’s positive traits.
He is Howard Tiersky, author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance. Copy and paste the parts that are great and fix the places where the customer experiences pain and is not in a positive emotional state. Ideation: The book includes many tools you can use to generate ideas.
These came from watching other product managers, reading books, attending meetups, and talking to other people in the tech industry about what product managers did. However, nothing could have really prepared me for the reality of actually being in the position. About Hannah Kim.
His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. I think you ought to write a book about it.” ” The ability craft a story and influence others at scale through a book was a great piece of advice and something I had never thought about before. [5:48]
A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.
The fourth step is the positive emotion that’s generated from this system. But we can choose to speak positively to ourselves. Useful links: Dana’s book on audio at no cost for Everyday Innovators ! The fourth step is the positive emotion that’s generated from this system. You can choose. You can choose.
How product managers can solve positioning, packaging, and pricing for their products. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . Follow the PPP hierarchy: First solve positioning, then packaging, then pricing.
Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Suggestive —your name suggests what your product is; the name doesn’t have to be descriptive, just suggestive of a positive brand experience. SIMLE is an acronym for the five qualities that make a name great.
Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction. Book a Free Call: Discover how my coaching program can help you craft a personalized strategy for building credibility and driving results. Click here to download.
The churn problem became a positioning problem. Users booked time for an interview on my calendar. The churn problem became a positioning problem. Users booked time for an interview on my calendar. I asked them what job they expected from the product. Once we had a list of 100-150 people, we started recruitment.
If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. There are all kinds of ways to introduce continuous discovery habits.
I’m particularly interested in healthcare products because they’re complicated and their positive impact is unambiguous. 5:40] Where did the title for your new book, The Human Element , come from? Our book focuses on the human element—the ability for humans to adopt the products we’re creating to benefit them. [8:14]
According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. You can do this by calculating the percentage of positive responses (satisfied and very satisfied) you received. Similarly, sharing positive experiences is easier than ever before. CSAT Score Formula.
Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Operational.
One way to do this is to spend a few minutes going through the following sets of questions, which are adapted from Jay Oren Sofer’s book Say What You Mean : How are you? Instead, put things into perspective and think of a positive quality that Jon has. Fifth, counteract difficult emotions with positive thoughts.
One way to do this is to spend a few minutes going through the following sets of questions, which are adapted from Jay Oren Sofer’s book Say What You Mean : How are you? Instead, put things into perspective and think of a positive quality that Jon has. Fifth, counteract difficult emotions with positive thoughts.
Most of us daydream about 30% of our day, as a survival mechanism, but when we watch a movie or read a book, it does the daydreaming for us and helps us make sense of the story and of life. Position your customer as the hero of the story and your product or business as the guide. 10:44] Take us through the StoryBrand Framework.
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