Roman Pichler

MARCH 14, 2023

The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. But to increase the chances that it will result in a successful product—a product that is desirable, feasible, viable, and ethical product —you should test your plan.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Product Innovation Educators

SEPTEMBER 2, 2024

These methods are particularly useful in later stages of product development when you need to test specific concepts or refine your ideas. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Product Talk

JUNE 19, 2024

My advice in this article may not stand the test of time. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. We test desirability, usability, feasibility, usability, and ethical assumptions. But this is where I stand today.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product? Timeboxed Strategizing. Do they impact your product?

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? Its one thing to iterate on an existing product.

Product Research 134

Product Research User Testing Technical Review Systems Review 134

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Intercom, Inc.

JUNE 22, 2020

Test, test, and test some more. As a rule of thumb, you should always test in-app messages to see which ones are delivered with the most success. A few A/B tests for in-app messages you can run include: Image vs no image: Do users react better to messages with images, or messages without?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Alchemer Mobile

FEBRUARY 24, 2022

To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. The goal of a Net Promoter Score-type survey should be to determine the path necessary to change detractors, neutral customers, and even promoters to strong brand advocates. But where should you start? NPS+ does just that.

User Testing 246

User Testing Customer Feedback Feedback Software Customer Experience 246

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. And if their support expectations aren’t met? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Sachin Rekhi

JUNE 20, 2016

While these specific product roles rarely have differentiated titles or formal separate requirements, savvy hiring managers are certainly looking for product managers with specific skill-sets and passion areas depending on the specific product stage and challenges they are solving for. Tuners relish in moving the needle.

User Testing 167

User Testing Customer Experience Product Research Product Management 167

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Lenny Rachitsky

FEBRUARY 25, 2025

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. Step 4: Convergence UX research should then test these prototypes with a set of carefully selected users to answer the key learning goals previously established.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

Intercom, Inc.

OCTOBER 1, 2019

Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. Testing is only as good as your hypothesis. In testing two bad headlines, one of them will win – but you’re still left with a bad headline.

Engineering 177

Engineering Marketing B2C B2B 177

Alchemer Mobile

JULY 16, 2019

Scenario 2: The winning hand lied in the brand’s ability to think on their feet and implement efforts to elevate the overall customer experience. These are just a few examples of how brands are bending backward, forwards, and everywhere in between to enhance their customer experience. 2. , What are their interests?,

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Pragmatic Marketing

APRIL 27, 2020

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Real-Environment Test. A Systems Approach.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Real-Environment Test. A Systems Approach.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them. Source: Amplitude.

Analytic Tools 105

Analytic Tools Feedback Software User Testing Product Research 105

Roman Pichler

JANUARY 8, 2019

Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Take Microsoft Office as an example.

Product Research 224

Product Research Customer Experience User Testing Analytic Tools 224

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

JANUARY 20, 2024

This establishes a clear and cohesive brand message and increases brand credibility. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Book the demo! What is a message map?

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

NOVEMBER 5, 2022

How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. To avoid wasting time and money on developing features based on flawed assumptions, always test them. Why should you use customer discovery? Are you intrigued?

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

The Product Coalition

FEBRUARY 3, 2022

It’s better to differentiate 1–3 different personas than one based on “average”. in the 80s, cars didn’t have cupholders, so when they were added, they added brand new, unanticipated value to customers. We also differentiate ourselves by pursuing a different set of delighters. Good personas are based on research, not wishes.

User Testing 167

User Testing Product Research Product Marketing Customer Experience 167

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

User Testing 98

User Testing Product Research Feedback Software Research Software 98

NextBigWhat

DECEMBER 28, 2020

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. It’s time to build global product companies and brands across different sectors and if you want to stay ahead in the game, go ahead and apply for FWD app invite.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Mind the Product

MAY 6, 2020

At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. test of the labels.

User Testing 121

User Testing Data Visualization Product Research Research Software 121

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Liam: That’s fantastic.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Product Innovation Educators

MARCH 4, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Coalition

DECEMBER 28, 2022

Explore here to differentiate between web vs mobile development for projects. New software development: custom software development of brand-new projects. Depending on the size of the project, all of them can expand their scope of work, and software developer s are in charge of testing phrases. Execute protocols to secure data.

Research Software 148

Research Software Web Developers Web Development Development 148

Roman Pichler

JANUARY 12, 2017

This means that the first iPhone was clearly differentiated. Product reviews and test reports can help you discover the right factors, since they compare a product against the expected standard. If the value curve of your product is too close to the curve of the competition, then you haven’t differentiated your product sufficiently.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Userpilot

AUGUST 12, 2024

– Differentiate your product from the competition. Messaging and positioning compose your brand identity. Better product differentiation. Make sure your positioning statement reflects your USPs and differentiators based on what your potential users value. – Enhance value perception. – Build trust.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Mind the Product

APRIL 12, 2017

This raises the bar for entry for companies who are trying to enter crowded markets, as even today, building third-party integrations takes a concerted effort and tons of testing and fixing for edge cases. Or, who has a brand (don’t build your own CRM when customers know Salesforce)? Andre Piazza.

Reporting Tools 163

Reporting Tools Feedback Software User Testing Customer Experience 163

Userpilot

AUGUST 7, 2024

Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. For example, a brand might offer shampoo for different purposes or in multiple scents, providing depth within the same product. Source: Pantene’s product depth.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

BrainMates

NOVEMBER 1, 2021

Failure Point #3 – No clear differentiation in the market. One final consideration is how your product may differentiate in your own product portfolio. Coca-Cola C2 was a costly lesson in product differentiation within a portfolio. Failure Point #4 – Poor design & execution. The converse is not true, however.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105