Branding Marketing Messaging Startups 
UX Planet
JANUARY 16, 2024
By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.
The Review by First Round
JANUARY 13, 2022
For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.
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TechEmpower - Product Management
JULY 24, 2023
At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. How will you be taking this to market? What are your key Startup Metrics ? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning?
Intercom, Inc.
JUNE 13, 2018
Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. When resources are low, impact is key.
The Product Coalition
SEPTEMBER 8, 2021
A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Marie Clare, Google, and many other brands worked with her to promote their products.
Intercom, Inc.
MAY 22, 2018
Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. Head this way to get your copy of the book.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Getting to product/market fit is only half the battle.
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