This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. Multiple-choice questions : These present respondents with options to choose from, such as “Which features do you find most valuable?”
Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Enhancing personalization Well, AI-powered tools are actively unlocking new levels of personalization in UX, helping brands connect more deeply with users.
Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The business goals, finally, state the positive impact the product should achieve for the business.
This connection is especially eye-opening in the realm of digital banking and Fintech product interfaces, where introducing elements of empathy and positive reinforcement can seem counterintuitive. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.
Fast-forward to the present day, and the story seems to be repeating itself. Why we never hired another designer After hiring our first designer — who, of course, was a generalist — we found ourselves in a curious position: Some days, it felt like we needed more designers, but on other days, we couldn’t quite justify why.
Implement advanced security engineering for AI systems AI models, particularly LLMs, present unique challenges that require specialized security engineering solutions. When you embrace a full-stack security approach, you minimize vulnerabilities and position your organization as a leader in secure AI adoption.
Imagine it as a journey your potential customers embark on, starting from the moment they become aware of your brand to the final step of making a purchase. At the awareness stage, the goal is to capture attention and introduce users to your brand. So, what exactly is a conversion funnel ?
Pricing Transparency: Clearly presenting pricing tiers and what each plan offers reduces friction in decision-making. Key Design Considerations: Personal Branding: Clients hire people, not just work. Art Direction: A visually compelling presentation helps communicate skills effectively.
The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.
They can change their message (their positioning) more quickly than big companies whose brand is already set in stone. Interestingly, existing customers usually don’t care about positioning changes unless the price goes up or promised features disappear. This approach can be especially helpful for smaller companies.
Brand reputational damage — if you develop a reputation as a company or organisation that doesn’t care about usability, accessibility or inclusion, it could permanently tarnish your brand. Legal issues and financial penalties — if usability issues could be considered accessibility issues, you might be in breach of regulations.
The design and format of your survey are crucial for a positive mobile experience. Multiple choice: This presents respondents with a list of options from which they can select one or more. Ensure your customization aligns with your branding. Likert Scale: Measures respondents’ opinions or feelings on a scale (e.g.,
When interviewing at Discord, you might run into mention of Wumpus, a fun character and mascot of the Discord brand. Expect a high-level discussion of your background relevant to the role and what you’re looking for in your next position. You typically also get a take-home ML case study to present.
Impact: Summarize how this update positively impacts the user, e.g., With faster search capabilities, users can save time and improve productivity. How do you present release notes? Present release notes through in-app notifications, email, or dedicated blog posts. Try our Feature announcement template now!
net present value calculator). But with retargeting, you can re-engage those users who have already interacted with your brand but havent taken action yet. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand. Leverage video content.
The New Era of Professional Branding: A Journey BeyondResumes Image Source 1 | Image Source2 Today, however, the professional landscape demands more. As we navigate a fiercely competitive job market shaped by rapid technological advancements and shifting employer expectations, a new era of professional branding is taking root.
Missions and challenges: This system presents users with a task to complete or a goal to achieve within a specific time frame. The positive feedback loop encourages the user to return to the app and engage further. Just ensure you maintain consistency across channels to reinforce key messages and brand values.
Satisfaction leads to positive reviews, recommendations, and increased user retention. So its best to minimize your ideas and while not banishing the spectrum of features altogether, limit them to a certain number of essentials present at one time. Hicks Law explains why too much choice can be a bad thing afterall.
Comprehensiveness: It presents a complete picture of ClickUp’s offering, including product overviews, demo content , and visual guides. unlimited recording length, custom branding, CTA buttons), helping me understand the difference from the free plan. ClickUp’s long onboarding email. What’s good about it? What’s good about it?
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.
This room-based filter in particular offer several benefits on multiple levels, for example, User experience: By introducing room-based filter, it improves user’s navigating experience by ensuring users are presented with items that are relevant to their current context. How information architecture define your brandpositioning?
Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.
In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? To do so, consider the amount of innovation and risk present and allocate an appropriate timebox.
They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?
Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative. My career began atypically. Hence, I am best suited as a Product Owner.
Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.
You may give your audience video content throughout the whole consumer journey with niches such as videos that assist to educate your audience, making it easier to trust your brands and make their choice quicker for purchasing. Because that kind of promotional film is ideal for a business that is seeking the finest presentation.
Does the data show positive, flat, or negative trends? Additionally, note that for brand new products and larger product updates, you will benefit from practising a second type of strategy work, which I call time-boxed strategizing, see my article A Brief Guide to Product Strategizing. [4] Let’s take a look at them.
The most successful businesses realize this and work hard to continually protect their strategic position. Netflix's traditional streaming service put it in a precarious strategic position as it had to continually license content from owners, pay licensing fees based on consumption, and renegotiate those deals every few years.
In the 1990s the internet was presented as a physical place: a corner of your home where you could log on and log off. Once the internet became a mobile experience, it was ever-present. What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist.
These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. Value-based pricing requires a deep understanding of customer needs, market dynamics, and competitive positioning. Remember, effective market research is an ongoing process, not a one-time event.
Best practices of Alconost Animated Video Production from 2022 In this overview, we present selected animated videos for business made at Alconost in 2022, talk about the problems these videos solved, and share observations that can help you order the best animated videos for your business growth.
When a product is in its infancy, errors happen and frustrations can rise quickly when there is no friendly human present. At the very least your user will smile to themselves, and log a positive memory of your product – making them more likely to remember and recommend it over your competitors. What do you remember about TunnelBear?
One thing you hear might give you an insight on building the next great improvement to your product, or “even something brand new.” What’s the hardest part about being (their position)? Get a moral boost when you hear about how the customer loves your product. What sold you on our solution/product?
Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. This is going to be a fantastic presentation for both product managers, mobile marketers alike. So bear with my enthusiasm.
After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. Click To Tweet.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content