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Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
This approach has informed her success across different industries and roles, from retail to technology. This approach has informed her success across different industries and roles, from retail to technology.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
You don’t need the latest, greatest CRM technology or data visualization tools. Brands that connect with customers on a personal, emotional level will be more successful than others. Learn how to humanize your brand by embracing empathy, creativity and compassion to drive real results. 10 Ways to Humanize Your Brand.
Additionally, you may have to investigate new technologies and review whether the current business model needs to be adapted. It has to discontinue some of the practices that have helped it become successful, acquire new skills, find new business models, and often embrace, and in some cases develop, new technologies. [4]
From new UX-related technologies and automation to personalization. Its influence is growing across three key areas: innovative technologies, automation of design tasks, and personalized user experiences. Together, these technologies are transforming how UX design approaches personalization, accessibility, and user interaction.
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology.
But here’s the challenge: while brands have gone omnichannel, their feedback strategies often haven’t. Customer expectations are rising, brand loyalty is shrinking, and margins are tighter than ever. The solution starts with choosing the right technology. It can cost them loyalty, revenue, and relevance.
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
It involves considering how different users interact with technology and ensuring equal access to information and functionality. Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups.
Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.
UX is more thanmetrics Technological advancements have propelled UX into the limelight. Dont get me wrong; some brands get it and appreciate the behavioural impact of UX and how it can influence meaningful conversion. Negative feedback spreads like wildfire, damaging a brands reputation and discouraging future customers.
Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.
By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with. Product Differentiation - What Does Your Product Do Better?
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Technology and processes? Technology Roadmap Figure out the dev stack, the product backlog tools (Jira vs. Youll break a sweat dealing with leftover code, short-staffed teams, or a rebellious mini-culture. People issues come first. Want to Master Acquisitions & Integrations?
In the fast-paced world of software and tech, customer experience (CX) is what sets your brand apart—or leaves it behind. Greg Kihlstrom – The Agile Brand A familiar face atop global influencer lists, Greg Kihlstrom is the voice behind The Agile Brand and a steady advocate for tech-forward, human-centered CX.
Why cybersecurity is central to compliance As organizations increasingly rely on AI and other advanced technologies, the risks associated with data breaches, cyberattacks, and unauthorized access have become more significant. Failure to comply can result in significant penalties.
Ensure you have your technology set up appropriately and know how to use Google Meet / Zoom / whatever the hiring company uses. Don’t use a phone in portrait mode as your video… On your resume, if the company isn’t a household brand – incl. Know how to share your screen. Make sure your mic works clearly.
This could stem from user experience, brand identity or the unique perspective you offer. As plans take shape for 2025, success will come to those who maintain a strong customer focus while adapting to emerging technologies and trends. Better yet, ask them what they think. But the value you provide must matter to your customers.
Enhanced Innovation Platforms make it easier to incorporate new technologies across product lines, allowing product managers to quickly bring innovations to market without needing extensive rework for each product. Moreover, platform strategies have been linked to increased brand awareness and customer engagement.
Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Imagine it as a journey your potential customers embark on, starting from the moment they become aware of your brand to the final step of making a purchase. At the awareness stage, the goal is to capture attention and introduce users to your brand. So, what exactly is a conversion funnel ?
The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Key Insights: Sustainability isnt an expenseits a competitive advantage. Impact-driven sustainability wins.
Hi friends, Ive put together a list of 12 must-reads on Silicon Valleys hottest product-related topics.This selection covers product management, growth, operations, strategy, technology, innovation, branding, and design, and Im sure itll be helpful toyou! 1 Swipe to UnlockThis is an excellent introductory product guide.
Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?
We don’t just deliver UI — we deliver clarity, empathy, and usable solutions that can flex across tools, technologies, and teams. Design systems are what help AI tools stay consistent, accessible, and on-brand. They’re the connective tissue between vision and execution.
It’s a worldview, something that you’ll be working towards in different ways, with different people and different technologies as your product grows and matures over time. The brand & tone of voice? You can’t make those decisions without user feedback. The product experience? The functionality?
User Experience : Insights should appear directly inside your product, matching its branding and workflows. When analytics match the product’s branding and user experience, adoption improves and perceived value increases. These solutions also maintain control over branding, integration, and security requirements.
Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design.
Its a whole other challenge to identify brand-new products to offer. To make this happen, Chi needed to connect with her vendors product and technology folks. With API products, teams need to both identify the right functionality to offer and make the case for the customer to invest in the new technology.
It sparked itself due to repeated occurrences of utilizing some applications that produced substantial frustration on my part, and that propelled this reflection on what it means to respect your users, cultivate a positive customer experience, and why some brands don’t care in the least about digital commitment levels with their users.
As technology moves beyond flat screens into 3D spaces, designers face a new challenge: creating experiences that users don’t just see, but step into. Immersive technologies like Augmented Reality (AR), Virtual Reality (VR), and digital twins are reshaping how knowledge is transferred and equipment is serviced in these critical environments.
The Evolution of Product Management Product management as a discipline has a rich history dating back to the 1930s when it emerged as “brand management” at Procter & Gamble. Since then, the field has evolved significantly, adapting to changing market conditions, technological advancements, and shifting consumer expectations.
The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?
The biggest leaps in innovationthe internet, the cloud, SaaS, etc.always start with the technology. Technology on its own doesnt change anything until someone gives it meaning. Engineers, developers and data scientists pushing the limits of whats possible. This is where we are today with AI.
You define a brand personality, and AI drafts your content, emails, and onboarding. Business leaders won’t just observe the data — they’ll co-create experiences with their design teams in real-time, blending brand, utility, and outcome. You sketch a user flow, and AI auto-generates the underlying code.
Slowly, these experiences helped shape my personal brand, making me more visible in the industry and opening up further opportunities for collaboration. Id be happy to explore subjectslike: Career Development Personal Growth Business Strategy Product Design Technology AI Leadership andmore. Much love and appreciation No 7.
In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. So, how can product managers proactively build and protect trust in their products? Actionable strategies to integrate trust into your product strategy.
Apple is seeking a highly experienced Digital Product Data Manager to join its Worldwide CSO Technology team. In this role, you will work with product managers to drive automation across key digital content processes and serve as a key resource for short-term and long-term deliverables for their content technology roadmap.
It doesn't matter whether we’re talking about a website, mobile app, AI assistant, AR/VR or other wearable technology; you need to test with users. Brand reputational damage — if you develop a reputation as a company or organisation that doesn’t care about usability, accessibility or inclusion, it could permanently tarnish your brand.
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