Product Talk

FEBRUARY 12, 2020

It also worked as a way to get leadership buy-in to where the team was heading overall.”. It can also get leadership buy-in to where a team is heading overall.”– To prepare for the sprint, Lisa first gained support from stakeholders and managers since spending one week on non-core activities required leadership approval.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Good Product Manager

MARCH 6, 2016

Our annual SiriusDecisions Summit (held this year from May 24-27 in Nashville) brings together 2500+ b-to-b leaders for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders.

User Testing 79

User Testing Leadership Customer Feedback Product Research 79

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? Customers have product sense too.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

Good Product Manager

MARCH 6, 2016

Our annual SiriusDecisions Summit (held this year from May 24-27 in Nashville) brings together 2500+ b-to-b leaders for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders.

User Testing 60

User Testing Leadership Customer Feedback Product Research 60

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Let’s quickly go over what to expect.

Customer Experience 101

Customer Experience User Testing Customer Feedback Research Software 101

Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Mixpanel

MARCH 30, 2020

Rely on SC Moatti, the author of Mobilized , a book that details the convergence of business objectives and mobile products through case studies from major tech corporations (Facebook) to outsized startups (Uber). Her work experience includes prominent product roles at Facebook, Trulia, Nokia, and Electronic Arts.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

The Product Coalition

AUGUST 2, 2018

FRONT: CONFERENCE FOR UX AND PRODUCT MANAGERS Front is a conference for designers and product managers that takes place annually in Salt Lake City, Utah. It’s a very unique product conference in that it’s focused on in-depth case studies from peers in product management and UX?—?case

Events 60

Events B2B UX Workshop 60

Mind the Product

JANUARY 7, 2019

For me, the most effective engagement tactic for product talks is case studies – “what would you do?” It’s best if the outcome is unknown, and the case inspires debate. The very best case studies have unexpected outcomes – surprise leads to learning. You can create a case study for anything.

Product Research 122

Product Research Data Visualization Feedback Software User Testing 122

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: uxdx.com/apac/2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

PMLesson's Ace the PM Interview

JANUARY 31, 2022

Products fail because they do not fully meet customer needs. Either way, the problem boils down to the absence of the all-important "product-market fit." It is complete with product road maps and real-world examples to intuitively illustrate how to build and iterate products that score big with their target markets.

Books 95

Books User Testing Technical Review Product Management 95

Good Product Manager

JUNE 9, 2016

We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. Incidentally, if you’re interested in sharing your story, or being a contributor to the Marketplace blog , let me know.).

Product Research 60

Product Research Research Software User Testing Presentation 60

Good Product Manager

JUNE 9, 2016

We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events. Incidentally, if you’re interested in sharing your story, or being a contributor to the Marketplace blog , let me know.).

Product Research 60

Product Research Research Software User Testing Presentation 60

Userpilot

MARCH 11, 2022

Powered by Userpilot, the Product Drive Conference is a great opportunity to learn about product marketing , growth, analytics , operations, and leadership. Product Drive Conference is a great chance to learn from industry leaders. Userpilot blog contains some of the best product management resources.

Analytic Tools 94

Analytic Tools Data Visualization Research Software Feedback Software 94

PMLesson's Ace the PM Interview

AUGUST 8, 2022

This includes product management , software engineering , product marketing , and other key Google hires. Non-technical applicants get more targeted questions on behavior, potential situations, and role-relevant case studies. Leadership Google hires for emergent leadership character traits.

Technical Review 52

Technical Review Software Review Feedback Software User Testing 52

The Product Coalition

AUGUST 4, 2019

You will never learn anything by listening to theories: you must reflect on real case studies. The Lean Product Playbook Every contemporary PMs go-to guide The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. Check out our exclusive discussion of the book with his author.

Books 60

Books Product Management Product Manager User Testing 60

Product Bookshelf

FEBRUARY 13, 2017

The authors outline a concept called a product manifesto which is a statement of guiding vision and principles for you and your job as a product manager. The sales and marketing functions are described in detail with recommendations on how to manage these critical relationships.

Product Management 81

Product Management Product Manager Management Management 81

Userpilot

FEBRUARY 4, 2022

A few user persona examples in the SaaS space include product managers, product marketers, customer success managers, UX designers, and independent contractors who help companies with any of the aforementioned areas. Case studies. Thought leadership guest posting. Video marketing (YouTube and TikTok).

Feedback Software 96

Feedback Software Research Software Reporting Tools Onboarding KPIs 96

The Product Coalition

MARCH 29, 2018

Work with product marketing to craft and validate. Check out Product Plan’s advice on how to write a compelling value proposition. 2) Referenceable customer case studies with details on their need, the solution and the ROI impact they experienced. The fewer competitors offering solutions, the better.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Iteratively Blog

JANUARY 10, 2021

You need buy-in from all stakeholders (as well as from your leadership teams) that analytics tracking is just as important as the feature itself. Of course, SQL knowledge has its obvious advantages and if you’re able to find or train talent across the company (think product, marketing, customer success, etc.)

Embedded Analytics 52

Embedded Analytics Analytic Tools Data Visualization Software Review 52

Gainsight

OCTOBER 5, 2020

.” It was then that April realized nobody knew how to answer the question or create a formal marketing positioning statement. . Both April and Mickey have leadership experience during recessions and advised that it is a combination of metrics, analytics, and personal relationships with customers that work best. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Product Bookshelf

MARCH 6, 2016

There’s a lengthy list of additional reasons for why products fail to gain adoption: the customer did not understand the product, marketing did not position the product correctly, and someone beat us to it. At the end of the day, however, the end result is the same: customers are not buying your product.

User Testing 54

User Testing Education Books Technology 54

Userpilot

JUNE 25, 2023

Product Leadership presents insights on effective product leadership and team-building. All-time classic books to sharpen your product management skills Let’s start with the classics. If you haven’t read these yet, this is the place to start your exploration of the product management literature.

Books 89

Books Analytic Tools Data Visualization Product Research 89

Mixpanel

OCTOBER 19, 2023

Your goal could be as simple as landing more noteworthy customers for case studies in that segment. The result is a team that focuses on building products to achieve goals as opposed to building features or solutions for their own sake. It’s one thing to measure outcomes and another thing entirely to choose and prioritize them.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Software Review 98

Userpilot

SEPTEMBER 4, 2023

This section will cover techniques and case studies. A Case Study Let’s examine a real-world example of successful blue ocean strategy implementation. Common reasons include: Lack of understanding – Leadership does not fully comprehend the approach or commits needed resources.

Analytic Tools 66

Analytic Tools Data Visualization Feedback Software User Testing 66

Userpilot

SEPTEMBER 4, 2023

This section will cover techniques and case studies. A Case Study Let's examine a real-world example of successful blue ocean strategy implementation. Common reasons include: Lack of understanding – Leadership does not fully comprehend the approach or commits needed resources.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

JUNE 28, 2023

TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps. In-app marketing helps you… Unlock your product’s total value. What is in-app marketing? This article provides an answer.

Feedback Software 90

Feedback Software Analytic Tools User Testing Product Research 90

The Product HQ

FEBRUARY 6, 2023

We’ve broken up the senior product manager interview questions guide into the following categories: Product Management Questions Product Planning Questions Product Strategy Questions Leadership Questions Let’s take a look at the questions in each category. These team activities run independently.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Business of Software Conference

OCTOBER 11, 2023

No amount of wordsmithing will get people excited if they are exhausted Questions to ask about To your leadership team: How confident the organization is focused on the right things To frontline managers: Is there anything you’re worried about being true that is starting to be true?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Mind the Product

APRIL 12, 2017

Also, identify a friendly client willing to test/try this with their environment or setting as an early adopter and one that will be open to sharing their story of success in a public case study or press release. Senior Product Marketing Manager. Andre Piazza. Connect on LinkedIn | @apiazza.

Reporting Tools 119

Reporting Tools Feedback Software User Testing Customer Experience 119

Product Bookshelf

SEPTEMBER 8, 2016

Price can also help achieve a key company strategy: cost leadership, market share, and niche leadership. Finally, rather than simply considering historical costs, effective price management takes into account costs as they will be in the future to prepare for the financial situation the product or service will exist in.

Airlines 48

Airlines Travel User Testing Differentiation 48

Userpilot

MARCH 6, 2020

Here are some interesting Product case studies, scroll down [link]. Working in Product/Consultancy, it can be quite challenging to keep with everything Digital/Product-related as the digital wave constantly evolves. Publicis Sapient, for example, has a great Women’s Leadership Network (WLN).

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

ProductBoard

JANUARY 29, 2019

The Product Event is one of the bigger and better-known product management conferences out there. “At The Product Event 2019 we work to engage product managers through leadership, motivating thought and inspiring positive change.” Leading the Product. “ The Product Event 2019 Career Expo.

Research Software 74

Research Software Feedback Software Product Research User Testing 74

Userpilot

JUNE 10, 2019

That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing. Perfect product marketing from Slack.

Analytic Tools 135

Analytic Tools Marketing Customer Experience Data Visualization 135