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Media Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. News apps (global news networks, newspapers, etc.).

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. But the category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior varies dramatically between industries.

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2021 App Retention Benchmarks

Alchemer Mobile

Many brands think about churn and retention in 30-day increments because it’s industry standard, even though focusing short-term retention doesn’t tell a complete customer journey story. Looking at the first 30 days of a consumer’s experience is the industry standard for measuring mobile app retention. Retention by App Category.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. See the full 2020 report for more information on general, cross-industry benchmarks and other category-specific data.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

We won’t waste your time by belaboring the point that COVID-19 has dramatically impacted almost every industry in the world. According to a report by Statista , this is how various industries have been impacted by the pandemic. This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry.

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New Research Shows the Power of Gen AI for CS

Gainsight

One of the most profound drivers of this CS evolution, like nearly every industry today, is Generative AI. The good news: Robots aren’t coming for our jobs. The good news? Let’s double-click into each category. One final takeaway is that CSMs will grow their skill sets in the new year.

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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. As a tech journalist, Kevin has been witnessing the evolution of the tech industry for more than 20 years. and the Making of IBM , and The Two-Second Advantage.