Remove channel-partners
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How can Product Companies Align With Channel Partners?

Mind the Product

And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the goals. Do product companies conduct due diligence to understand their channel partners before seeking alignment? Understanding a Channel Partner’s Business.

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Customer Success & Channel Partner Success

Gainsight

Unfortunately, this already difficult customer feedback loop can be made even more complicated to decipher and manage if your business model includes the use of channel partners to help sell or implement your product. Why weave channel partner customer experience data into your customer success platform?

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8 Things I Learned About CS and Channel Partners

Gainsight

As the cloud business model continues its relentless ascent to take over all software spending, companies are trying to figure out how to marry the SaaS playbook with all of their traditional go-to-market methods. But how does it work when channel partners are involved?”. Partners Can Become Virtual Members of the CSM Team.

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?   Product management malpractice.  

Strategy 119
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AMA with Cisco EVP and CXO Maria Martinez – Customer Success for Channel Partners

Gainsight

If you’re a Cisco partner or reseller, you won’t want to miss Cisco EVP and Chief Customer Experience Officer, Maria Martinez share strategies to make sure your company stays ahead of the game on customer success and experience. Ready to learn more? Get a personalized demo here.

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. What are growth initiatives?

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Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves

First Round Review

After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy.