Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Roman Pichler

APRIL 7, 2025

Product Differentiation AI tools can help you make your product stand out from the crowd and offer a clear reason for people to choose it over alternatives. This can be achieved in two ways: First, data mining can identify opportunities for differentiation, assuming that the relevant data exists.

Product Strategy 193

Product Strategy User Testing Data Visualization Strategy 193

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

UX Planet

JANUARY 22, 2025

The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Differentiation: In a crowded market, your brands unique personality and approach set youapart. A recognizable logo or clever tagline is no longer enough. billion in annualrevenue.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. company name] expands its AI coach language to 96, the most in the industry.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . 1:49] What mistakes do companies make when pricing their products?

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Product Innovation Educators

SEPTEMBER 2, 2024

These quantitative methods allow product managers to make data-driven decisions about product features, pricing, and market positioning. For instance, a company developing a new smartphone might use conjoint analysis to understand how much customers value different features like battery life, camera quality, or screen size.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Guy

JANUARY 18, 2018

We don’t do ROI assessments” was what I had been told at my company. I was able to identify how my business measured the value of an idea and associate a $$ amount to it, positive,negative or zero – depending upon whether the cost of the idea outweighed its projected earnings. Differentiator in the industry (On a scale of 1-5).

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Lenny Rachitsky

OCTOBER 22, 2024

Salary transparency is an increasingly important topic in tech, as professionals are keen to maximize their compensation, and companies are looking to hire and retain top talent. As Mark Zuckerberg argued in 2023 , and many other companies have followed suit, employees need to “get back to making things.” Yes and no.

Data Visualization 134

Data Visualization Product Manager Product Management Product Research 134

Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. More Information : Make Your Product Stand Out with the Strategy Canvas , Eliminate Features to Differentiate your Product , and Strategize , pp. No Convincing Standout Features. No Clear Business Goals.

Vision 345

Vision User Testing Product Research Research Software 345

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Communication.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

FEBRUARY 24, 2025

Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended product manager job openings in data-driven companies Looking for a job in data-driven product management ? How can Spencer benefit your company?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Product Innovation Educators

JULY 19, 2021

The study researches the factors that differentiate successful product teams from the rest of the pack. 3:45] What types of companies and industries participated in the study? 3:45] What types of companies and industries participated in the study? 37% worked for companies with revenue between $50 million and $2 billion.

Product Research 278

Product Research Research Software Product Manager Product Management 278

Intercom, Inc.

JANUARY 18, 2023

Many apps and companies gained notoriety during the pandemic, but only the tools that prove their efficacy are going to thrive. Later in the show, we’ll be hearing from Liran Biderman, Head of Customer Experience at Simply, a company who are sparking creativity through its music learning apps. There are about 5.3

Feedback Software 205

Feedback Software User Testing Education Customer Experience 205

The Product Guy

APRIL 23, 2019

Some aspect of the above story is often seen playing out within many companies and startups alike everywhere. What differentiates you from others? Finally what is our company good at, what are our capabilities, and what is our expertise? Everybody seems impressed, but alas, only a few units sell. Make It Right!

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others).

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

The Secret PM Handbook

JANUARY 15, 2018

When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers, a product that worked – although a bit long in the tooth – and a good lead pipeline. And that means the company is not going to be successful. And sales can position competitors out of the deal.

Demo 71

Demo Product Research Differentiation Engineering 71

UX Planet

MAY 27, 2025

According to a McKinsey report (2022), companies using AI-driven personalization have seen up to a 15% boost in customer engagement and a 1020% increase in cross-sell revenue. Todays customers expect the same quick, ongoing improvements they see from top tech companies. When something doesnt work, ditch it and move on fast.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Product Talk

DECEMBER 15, 2021

No company is perfect, especially when it comes to continuous discovery. But some companies are decidedly better than others. No company is perfect, especially when it comes to continuous discovery. But some companies are decidedly better than others. And is that aligned with the culture and goals of the company?”.

Product Research 263

Product Research Customer Experience Research Software Reporting Tools 263

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. I knew my users, but I struggled with defining the value proposition, and its competitive advantage. As a product manager, it is extremely important to put this approach into action.

Reporting Tools 350

Reporting Tools Customer Experience Product Manager Product Management 350

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. Moving to the Product Operating Model by Marty Cagan With the rise of new competitors, disruptive technologies, and ever-increasing customer expectations, companies must adapt to thrive.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

The Product Guy

SEPTEMBER 27, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . 1:49] What mistakes do companies make when pricing their products?

Product Research 156

Product Research Differentiation Customer Feedback Enterprise 156

Alchemer Mobile

FEBRUARY 24, 2022

Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. To calculate NPS, companies ask customers how likely they would be to recommend a product to their colleague or friend on a scale from zero to ten.

User Testing 246

User Testing Customer Feedback Feedback Software Customer Experience 246

Roman Pichler

OCTOBER 6, 2020

How will it benefit the company? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? Reviewing their products will tell you if your product is still sufficiently differentiated.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Intercom, Inc.

MAY 19, 2020

As a product-led company, we have put great thought, time, and energy into how we organize our product teams. . However, as a researcher I’ve seen first-hand the positive impact of giving engineers an opportunity to listen to customers describe how they work, and observe them using the actual products the engineers are building.”.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

The Product Guy

OCTOBER 25, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

MARCH 10, 2021

For instance if you have your roadmap in Coda or spreadsheet, ensure that it’s accessible for everyone in the company. Practice the art of the “positive no”. Enter the “positive no.” ” This term was made popular by author William Ury in his book The Power of a Positive No. .”

Strategy 245

Strategy User Testing Product Research Research Software 245

Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

APRIL 23, 2018

It is at this point that companies need to focus on bringing their privacy ecosystem up to the required standards. The principle behind GDPR is to make companies more accountable for the data they hold and the way they handle it. For platform companies such as Intercom, we plug into other products and platforms as needed.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Product Management University

JANUARY 9, 2025

The Value of Using a Jobs Dashboard to Drive Your Demo Most software sales demos follow the same formula a handful of slides telling buyers about your company followed by an overview of the product, and then you dive into the demo. Its the single biggest thing that leads them to believe your products are superior to the competition.

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Demo Dashboard Customer Experience Product Research 130