Product Management University

AUGUST 21, 2023

If you look at each one of your products individually (modules on your platform), their strategic value to the customer and your own company, pales in comparison to the strategic value of your entire platform (the portfolio). It’s all about the company winning in its chosen markets year in and year out. Here’s an example.

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Coalition

AUGUST 16, 2022

There is also a lot you must learn if your product is going to continue to succeed in the market. A competitive analysis can be as simple as quickly mapping the landscape and reviewing the marketing material of close competitors. There is a lot you can learn from your competitors. The way to learn is through a competitor analysis.

User Testing 146

User Testing User Friction Customer Feedback Customer Experience 146

BrainMates

MAY 26, 2025

Why Competitor Analysis Matters As Product Managers, having a solid understanding of our competitors and their movements in the market empowers us to make better strategic choices. Importantly, competitor analysis is not the same as a product comparison. Consider both demographic and psychographic factors when defining your market.

Data Visualization 40

Data Visualization Customer Feedback Product Management Product Manager 40

Userpilot

OCTOBER 27, 2021

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. Set up basic contextual onboarding to differentiate user experience. Here’s a rundown of some of the most important differentiating factors: Implementation. However, Whatfix is more accessible to SMEs.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Lenny Rachitsky

FEBRUARY 25, 2025

product marketing, user research, content design, etc.). Comparables are players that are tackling similar problems but perhaps in a different market/space. Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. It is ideal for collaborative brainstorming.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Product Management University

FEBRUARY 1, 2017

Everyone has an opinion when it comes to product priorities and marketing priorities. Product and marketing priorities have to be influenced by external forces if the desired result is a single set of top-down initiatives that won’t change with the wind. In most B2B organizations, multiple products target the exact same markets.

Marketing 100

Marketing Customer Experience B2B Product Research 100

Userpilot

DECEMBER 6, 2021

The best results for your customers come when all the tools in your marketing stack work together. Mobile app onboarding: Userpilot doesn’t work on mobile apps, so if mobile is a target market for you, Pendo is definitely worth considering. Chameleon is a dedicated onboarding tool, with two key differentiators. Yes, it is.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Product Management University

OCTOBER 30, 2019

This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. How Product Management & Product Marketing Lead From a Position of Strength. How To Differentiate Your Product When Competitors Solve the Same Problems.

Magazine 20

Magazine B2B Product Management Product Manager 20

Product Management University

SEPTEMBER 24, 2019

If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. 1. “It’s Impossible to Differentiate Every Product.”.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

AUGUST 30, 2024

In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. TL;DR A competitive analysis is a strategic approach to examining the market environment and uncovering potential areas for expansion.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. In this guide, we’re going to go over what points of parity are, why they’re important, and how to put the right strategies in place! Source: Amplitude.

Analytic Tools 105

Analytic Tools Feedback Software User Testing Product Research 105

BrainMates

OCTOBER 20, 2024

How to Conduct a Product Comparison That Adds Real Value By ADRIENNE TAN A Product Comparison is more than just a list of features or capabilities; it’s a strategic tool to understand where your product stands in the market and how it meets (or exceeds) user needs compared to competitors.

Customer Feedback 40

Customer Feedback User Testing Customer Experience Product Research 40

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. USP intersection.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Relevant Universe.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

But, like any product, the long-term success of CPG products and industries lies in understanding the value that these products deliver, and that understanding comes through listening to the market. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Relevant Universe.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Product Management University

NOVEMBER 13, 2018

A good product marketing team will educate sales people on macro level market trends of their target customers and the impact those trends typically have on an organization. After the information gathering is complete, the comparison of potential solutions begins. Miss the mark here and immediately feel the Nobody Zone pulling.

Positioning 100

Positioning Product Research Research Software Webinar 100

UX Planet

FEBRUARY 6, 2025

When applied to product design and marketing, this understanding helps designers build experiences that spark motivation, curiosity, and emotional gratification. Below is a universal Dopamine Design framework-adaptable to digital products, physical environments, branding, marketing campaigns and more.

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Andrew Chen

NOVEMBER 6, 2019

Here’s the list of the most common startup comparisons: “X for Y” comparisons are popular! This has the advantage that there’s a lot of pre-existing behaviors to work off of, and if you go deep enough on the functionality for this vertical, there might be a way to create a differentiated experience.

Startups 109

Startups Customer Experience Technical Review Travel 109

Userpilot

APRIL 28, 2022

Onboarding software is in high demand for SaaS product managers , and with good reason – the market is booming. That’s a stark comparison to Userpilot. Both products occupy the same market: onboarding new users. The main differentiator? Appcues vs Pendo? Let’s get started! Are Appcues and Pendo the same?

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

ProductPlan

NOVEMBER 23, 2021

Penetration pricing strategy involves having a solid understanding of what the market will tolerate. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors.”. In comparison, Gillette offers its core product at a lower cost price. and has a monthly churn of around 2%.

Strategy 96

Strategy Data Visualization Customer Experience Systems Review 96

Userpilot

FEBRUARY 25, 2024

TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Use the responses to create a comparison graph. Example: Customers come to every B2B email marketing tool expecting it to have an email builder.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Experience Customer Feedback 105

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

MARCH 24, 2023

Appcues is a great product for mid-market companies that look just for user onboarding solutions. Userpilot pricing Userpilot offers great value for money compared to other similar tools on the market. Other cheaper tools in the market would definitely not fulfill your needs, and others like Pendo would be out of budget.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. Register here for FREE! Chan Kim and Renée Mauborgne.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

The Product Coalition

DECEMBER 9, 2019

Market Entry I have witnessed businesses joining marketplaces in order to enter and test the local market. Using a marketplace to build exposure and collect feedback is certainly a more prudent strategy than going solo and investing heavily in marketing from the start. Amazon’s early forays into China is a good example.

User Testing 78

User Testing Airlines Customer Feedback Customer Experience 78

Userpilot

JULY 9, 2024

A robust customer experience strategy strengthens loyalty and improves retention , differentiates companies from competitors, and guides the development of products that align with customer preferences. This competitive edge helps businesses capture market share and build a strong brand reputation.

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 98

Data Visualization User Testing Customer Feedback Analytic Tools 98

Userpilot

AUGUST 30, 2024

Investigate the broader market landscape, including competitors and industry trends, to identify opportunities and understand customer needs in context. Awareness insights : Information that assesses how effectively marketing campaigns are raising brand or product awareness among the target audience. Market demand.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

UserVoice

MARCH 12, 2018

The more stuff your product can do, the more markets and personas you’re satisfying. Another common driver for adding more features that aren’t part of your core value proposition is the existential threat of competitors who can check more boxes on a side-by-side comparison. More is better, right?

User Testing 100

User Testing Weak Development Team Customer Experience User Friction 100

Userpilot

FEBRUARY 13, 2024

Use colors to differentiate data points and keep your color selection inclusive. For example, after running a marketing campaign, developers will benefit more from a heatmap showing which parts of your landing page visitors interacted with the most. Likewise, bar charts and scatter plots are great tools for numerical comparison.

Data Visualization 105

Data Visualization Analytic Tools UX User Testing 105

Product Management Lessons from the Trenches

DECEMBER 17, 2018

For example, categorizing web pages or search terms into categories to assist marketers in identifying where they want to advertise. phone numbers and addresses) and comparison with a dictionary or knowledge repository of known entities. Document Summarization?—?creating Machine Translation? Named Entity Extraction?—?identifying

Technical Review 30

Technical Review Feedback Software User Testing Artificial Inteligence 30

Userpilot

NOVEMBER 30, 2023

Mixpanel is a better option for SaaS, while you may find Google Analytics more suitable to track marketing and e-commerce metrics. Data comparison. Retention analysis is essential for evaluating product-market fit (PMF) and ensuring that you can scale your business sustainably. Visualization. Source: Mixpanel.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Feedback Software 105

Alchemer Mobile

JUNE 15, 2024

And that’s the gap in the market that Alchemer Pulse has filled for the CX community. It seamlessly integrates with CX, support, product, and marketing tools. You can understand the true differentiators of your products and services to gain competitive advantage. What is Alchemer Pulse? Improve product and services.

Customer Experience 100

Customer Experience Artificial Inteligence Data Visualization User Testing 100