Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. Here’s why.

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Product Marketing Marketing Customer Experience Product Research 130

Alchemer Mobile

JUNE 8, 2022

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. How do specific cohorts of customers feel in comparison to each other? What do your customers not like?

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Intercom, Inc.

JUNE 15, 2018

Whilst the above grid of squares can be useful, and augmenting them with sparklines helps, there are still comparisons that are difficult to make. In some cases it’s more important that the viewer sees the comparison, not the data. We can take this further and colour code the points to make more comparisons easier.

Data Visualization 223

Data Visualization Customer Experience Marketing 223

Lenny Rachitsky

JULY 23, 2024

With ongoing news of layoffs, shutdowns, and product roles being replaced by AI, it’s easy to get discouraged about the state of the job market, especially if you’re having a hard time finding a job. Is the market particularly rough for your role right now or is it just you? VCs, private equity), startups (e.g.

Marketing 128

Marketing Research Software Product Research Engineering 128

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Lenny Rachitsky

JANUARY 14, 2025

And executing quickly means getting to market faster and, as a result, learning what your customers need faster. Time: You now have capacity to bring revenue-generating features to market faster, investing those two full-time developers or 1,000 hours of saved waiting time into something else.

Product Research 132

Product Research Research Software Data Visualization Reporting Tools 132

Userpilot

MARCH 29, 2023

If you’re after the answer to this question, here’s our in-depth comparison of 4 different user onboarding platforms : Userpilot Appcues UserGuiding Chameleon Let’s check out which of them offers the best features for your use case and the most competitive pricing plans! Which are the best Userflow alternatives in 2023?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Product Talk

FEBRUARY 5, 2025

Or maybe we get caught up in comparisons, hearing success stories from product peers at other companies that lead us to say, That could never happen here. Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. Build an opportunity solution tree.

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Product Research User Testing Customer Experience Framework 215

Product Innovation Educators

NOVEMBER 27, 2023

Having begun her career with McKinsey and Accenture, Lisa’s experience has allowed her to achieve a 96% transformation program success rate, in comparison to only around a 30% success rate as reported by most research. Not IBM did a fabulous job moving from mainframes to PCs, and they’re still in the market.  Not bad Lisa.

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Weak Development Team Reporting Tools Product Research Research Software 278

Userpilot

JUNE 26, 2023

In this article, we’ll be conducting an in-depth analysis and comparison of the 15 best tools currently available on the market. Doing market research is key: there are dozens of tools and platforms to pick from, each with a different specialism – we’ll cover these below. Let’s dive in. Appcues builder.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Alchemer Mobile

FEBRUARY 17, 2021

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. How do specific cohorts of customers feel in comparison to each other? What do your customers not like?

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Userpilot

OCTOBER 20, 2021

If you’re a mid-market SaaS company with a product team, Userpilot might be just the product growth platform you need. The post Pendo vs. Walkme – The Ultimate Comparison appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Pendo vs WalkMe: better alternatives.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Reporting Tools 98

Userpilot

JULY 29, 2024

Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. Perform A/b tests.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Innovation Educators

FEBRUARY 1, 2021

Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing. We merged marketing and visual storytelling and drove success by applying what we had learned with infographics—the best practices of visual storytelling—to all these other types of creative content.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

The Product Coalition

AUGUST 16, 2022

There is also a lot you must learn if your product is going to continue to succeed in the market. A competitive analysis can be as simple as quickly mapping the landscape and reviewing the marketing material of close competitors. There is a lot you can learn from your competitors. The way to learn is through a competitor analysis.

User Testing 146

User Testing User Friction Customer Experience Customer Feedback 146

Alchemer Mobile

JULY 11, 2019

As you segment your market, you develop at least one persona for each segment that represents the typical goals, behaviors, attitudes and background of users in that segment. To be valuable, these personas must be based on real market research—both quantitative and qualitative. Focus on benefits in your competitive analysis.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Userpilot

OCTOBER 27, 2021

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. Rather, it’s designed especially for mid-market SaaS companies who want to do top-quality customer onboarding. Whatfix is easier to implement, maintain, and integrate with other tools. However, Whatfix is more accessible to SMEs.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Alchemer Mobile

APRIL 14, 2022

Rather than a benchmark comparison, below is a short summary of the six subcategories included in our data: News, Telco, Technology, Games, Sports, and Music. Mobile Marketing Tips for Lifestyle Apps. Data included: Ratings and reviews. Bonus reading and resources. Q&A with Digital Transformation Experts: Josh Fischer from Spotify.

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

Userpilot

DECEMBER 6, 2021

The best results for your customers come when all the tools in your marketing stack work together. Mobile app onboarding: Userpilot doesn’t work on mobile apps, so if mobile is a target market for you, Pendo is definitely worth considering. Performance marketers, CRM experts, and anyone else for whom real-time data is vital.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

Product Management University

MARCH 3, 2020

Instead of feature comparisons that offer little or no context, competitive battle cards contain popular and highly problematic business scenarios with the resulting outcomes that are top priority for buyers. You’ll learn what good looks like for you with personalized hands-on training for your products and your markets.

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Demo Workshop Document Consulting 179

Mixpanel

MAY 27, 2020

This post is written by Semetis , a data-driven marketing agency located in Brussels, Belgium. As a marketing agency focused on helping customers leverage data smarter, we work with a lot of customers who are trying to “growth hack” their success with data. Google Analytics is undoubtedly the king of marketing analytics solutions.

Data Visualization 126

Data Visualization Analytic Tools Reporting Tools Marketing 126

Mind the Product

NOVEMBER 7, 2019

Comparison between main screens from the old app (left) and new mobile app (right). But you also pay must pay attention to the market – or you run the risk that your new product will fall behind your competitors as soon as it’s launched. You need to constantly be on the look-out for changes in your market.

Reporting Tools 27

Reporting Tools Customer Experience Marketing User Testing 27

Intercom, Inc.

APRIL 9, 2018

In today’s market, there is no such thing as a software company that doesn’t have any competitors. Yes, you’re fighting against each other, but together you’re also expanding the market, changing mindsets and becoming more relevant. Comparisons are clues. However, at a high level, competition is a good thing.

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Research Software User Testing Software Review Product Research 216

Alchemer Mobile

APRIL 21, 2022

While 2021’s response rates were slightly lower than in 2020 (16%), they’re an off-the-charts comparison to the industry standard of 1%. On average, most brands only hear from less than 1% of their customers surveyed. Our research shows the average response rate for in-app surveys was 13%.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

BrainMates

MAY 26, 2025

Why Competitor Analysis Matters As Product Managers, having a solid understanding of our competitors and their movements in the market empowers us to make better strategic choices. Importantly, competitor analysis is not the same as a product comparison. Consider both demographic and psychographic factors when defining your market.

Data Visualization 40

Data Visualization Customer Feedback Product Manager Product Management 40

The Product Bistro

AUGUST 1, 2018

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager. Why should we care about this? When I was was posting job req’s, […].

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Management Management Article Product Marketing 150

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Product Management University

AUGUST 21, 2023

If you look at each one of your products individually (modules on your platform), their strategic value to the customer and your own company, pales in comparison to the strategic value of your entire platform (the portfolio). It’s all about the company winning in its chosen markets year in and year out. Here’s an example.

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Product Manager Product Management White Paper Vision 246

Product Talk

AUGUST 18, 2021

Product discovery is often defined in comparison to product delivery. increase market share, increase countries served). New competitors enter our markets. And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery?

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Product Research Research Software User Testing User Friction 328

Alchemer Mobile

JANUARY 28, 2020

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. As PMs are handed more and more responsibility, we anticipate the demand for jobs in this market will continue to grow. Who wouldn’t want that? What did we miss?

Product Manager 191

Product Manager Product Management Reporting Tools Technical Review 191

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. AI Vision : Intelligently match customers with their ideal car through a sophisticated, single-prompt recommendation engine.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

The Product Coalition

FEBRUARY 29, 2024

Scorecard (example weighting): LLM Comparison: Example1 Decision: Depending on budget and data access, both options could be viable. Scorecard: LLM Comparison: Example2 Decision : Balancing privacy needs with desired performance is crucial. Evaluate how crucial specific security features and data-driven insights are for your service.

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Artificial Inteligence Data Visualization Reporting Tools Research Software 148

Product Talk

SEPTEMBER 7, 2022

trivago’s vision is to create the best hotel comparison website in the world and the Search & Flow team focuses specifically on the upper part of the funnel when users start their search. Sören describes trivago as a mature product that found product/market fit 15 years ago with its hotel metasearch.

Product Research 291

Product Research User Testing Customer Experience Research Software 291

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Enterprise Marketing Strategy Outbound 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Melissa Perri

JULY 14, 2016

To create a front of the funnel website that markets to our target users and converts them.” They would compare this to other problems and determine how big it is in comparison. We often say our Product Strategy are things like: “To create a platform that allows music producers to upload and share their music.” “To

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