article thumbnail

The Value of Product Feature Comparisons

Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. It can cost you in both the short and long term if your competitive positioning rests entirely on a product narrative. Expand your pond incrementally over time so you’re always marketing and selling from a position of strength.

B2B 100
article thumbnail

13 Pricing Page Best Practices to Boost Conversion Rates [+ Examples]

Userpilot

Mailchimp has a comparison table on its pricing page to help visitors compare plans. Mixpanel has sticky headers that always display the name and cost of pricing plans no matter how far down the pricing page a visitor scrolls. Hotjar offers annual discounts to garner longer-term commitments from new customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Management Lessons from Kids Television

The Product Coalition

Helpsters four step product discovery process Subliminal product management messaging At first I I didn’t know if I was over thinking it and/or I’m just hyper aware of work stuff but I couldn’t help (pardon the pun) to draw comparisons between the Helpsters and real life product management. Engineering is a great profession!

article thumbnail

What Is The Average Senior Technical Product Manager Salary?

The Product HQ

Since the cost of living also takes into account the cost of housing, compensation for positions within urban locations tends to be higher in comparison to rural locations. Some of the highest-paying cities for senior technical product managers are San Francisco, Seattle, Salem, New York, and Boston, to name a few.

article thumbnail

How to Design an Ideal Product Card in The M-Commerce App

The Product Coalition

Descriptive product name The name should reflect more than the product category and brand. Asos assembles product names from the following parts: product color + category + cut + print + brand The name of the product can go either above or after the image. It is more convenient to read structured reviews.

article thumbnail

Problem Statements Solve for SomeWhen

Tyner Blain

Someone with specific purchase intent has already made this choice – and at the time of shopping is bypassing any comparison or discovery activities. This process might be optimized by creating inspiration, or reinforcing a positive self-image. Product-comparison features could be excluded.

article thumbnail

10 years of UX studio

UX Studio

I remember my first impression when I came across their name: These people are doing something special and valuable, and I want to be part of it. We moved to a new office and introduced the Studio Lead position as a full-time professional support for the researchers and designers on the team.