Product Innovation Educators

DECEMBER 2, 2024

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

User Testing 307

User Testing Feedback Software Research Software Product Research 307

Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Product Innovation Educators

NOVEMBER 25, 2024

In this episode, he shares some insights from that workshop and his experience in product leadership. This method helps organizations find balance between rushing into solutions and getting stuck in endless discussions. In this episode, he shares some insights from that workshop and his experience in product leadership.

Data Visualization 254

Data Visualization Research Software Weak Development Team Product Research 254

Melissa Perri

OCTOBER 22, 2024

Cue awkward silence in the conference room. “Our vision is to be the best!” Best at… what exactly?” Everything!” If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. It usually unfolds in layers of confusion.

Strategy 220

Strategy Research Software Vision User Testing 220

Product Innovation Educators

FEBRUARY 27, 2023

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. It’s a method for market-driven analysis.

Feedback Software 267

Feedback Software Marketing Customer Experience Data Visualization 267

Product Innovation Educators

DECEMBER 23, 2024

The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.

Artificial Inteligence 241

Artificial Inteligence Research Software Feedback Software User Testing 241

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

The Product Guy

MARCH 12, 2025

Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Teams that dare to go against the grain, like those that reimagined markets with entirely new business models, spark change instead of managing the status quo.

Data Visualization 150

Data Visualization User Testing Customer Experience Technical Review 150

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Product Innovation Educators

AUGUST 7, 2023

Register for PDMA’s 2023 Inspire Innovation Conference on September 16th-19th in New Orleans, LA, USA. You can talk about it as a marketing problem, but I think there is some root cause in our mission. We don’t have a big marketing engine. 22:26] Tell us about the annual conference and how to register.

Research Software 258

Research Software Certifications Product Research User Testing 258

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. Start at the bottom and work your way up: Market: 1. Target customer 2.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? Pace yourself. [15:31]

User Testing 301

User Testing Vision Naming Branding 301

Product Innovation Educators

NOVEMBER 20, 2023

Hershey chocolate company’s InnovationOps story I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. InnovationOps is all the behind-the-scenes work that goes into bringing great products to market—the people, processes, culture, and tools. Take action.

Research Software 278

Research Software User Testing Government Systems Review 278

Product Innovation Educators

JANUARY 22, 2024

Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. He starting making more and taking it to a farmer’s market, where he sold out. He started making nut butter to bring on his hikes.

Research Software 317

Research Software Naming Product Research Download 317

Alchemer Mobile

SEPTEMBER 19, 2019

Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. What this means for marketers, product people, and technology organizations is that you can’t rely on this email address to actually identify or contact your customers. Privacy Changes.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

The Product Guy

JUNE 18, 2020

Usage: Behavior insights Customer give you feedback via: Usage data (use Google Analytics, Pendo, Mixpanel, etc) Public Forums & Social Media Surveys, interviews, conferences Public Tools 1Password- a Private Forum for customers (kb.1password.com) Say you’ve done your customer research and sized up the market.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Innovatemap

NOVEMBER 20, 2024

Earlier this month, our team had the opportunity to attend the Product Marketing Alliance Summit in Chicago, where product marketing leaders gathered to discuss emerging trends, challenges and strategies for 2025 and beyond. What is the Product Marketing Alliance Summit? What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

The Product Guy

MAY 7, 2019

When taking the reins and driving the innovation of your company, it is important to first understand the industry and competitive market. Is there some niche that your product could fill and get ahead with in the market? What are some trends in the market or in other markets you see that can be applied to your company?

Roadmap 379

Roadmap Product Research User Testing Research Software 379

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Staging events might be a lot harder than some other tactics, but nobody said marketing was easy. The most obvious carrot in many cases is a tech conference that fits your target customer audience. It’s not a conference’s job to do a good job for you.

Events 205

Events Branding Customer Experience User Testing 205

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. We sold it in the market place and started getting feedback.

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz took on the CMO role despite having no marketing experience. Unlike product management, where a misstep could haunt you forever, marketing allows for rapid experimentation. Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. apply for this positon.

Technical Advisors 133

Technical Advisors Research Software Analytic Tools Marketing 133

Mind the Product

DECEMBER 13, 2018

We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best product conference – to Singapore on March 25-26. All our conferences sell out so don’t miss out and grab your workshop tickets and conference tickets today! Workshop Presenters.

Analytic Tools 190

Analytic Tools Workshop Data Visualization Government 190

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.

Product Manager 217

Product Manager Product Management User Testing Feedback Software 217

Product Talk

NOVEMBER 6, 2024

Tweet This Teeba liked how Teresa focuses on continuous discovery, and she learned about the opportunity solution tree at a conference. “I Applying Continuous Discovery Concepts to the Job Search When it was time for Teeba to look for her next role, she decided that it was important to identify candidate/market fit. “I

Product Research 219

Product Research Research Software Feedback Software User Testing 219

Alchemer Mobile

NOVEMBER 10, 2020

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. In 2020, Gap Inc.’s For example, Gap Inc. Nicole Lanni, Consumer Insights Manager at Gap Inc.

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Product Innovation Educators

OCTOBER 10, 2022

Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences.?Before

User Testing 267

User Testing Product Research Research Software Workshop 267

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. TL;DR A product messaging framework is a strategic guide to communicate your product’s value consistently across all marketing channels. Built for productivity.”

Messaging 105

Messaging Framework Feedback Software Research Software 105

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. What problem should it solve, or which benefit should it create?

Product Research 295

Product Research Technical Review Feedback Software Research Software 295

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 112

User Testing Feedback Software Analytic Tools Data Visualization 112

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105