Product Management University
JANUARY 8, 2024
For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I was a pre-sales solution consultant in my first software job.
Messages that Matter
JULY 11, 2024
Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem.
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The Product Guy
JUNE 18, 2020
Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor. Knowing their differentiating capabilities can help you capture market share away from your competitors. .
Johanna Rothman
JULY 22, 2021
Let's differentiate between the strategic and the tactical. The post Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps) appeared first on Johanna Rothman, Management Consultant. I don't know how to offer the level of predictability they want for large and unchanging work.
Johanna Rothman
AUGUST 30, 2023
When consultants ask these questions, the consultants assume they are showing their unique value. They're showing how they only offer commodity, and too often, inadequate, consulting. Worse, these consultants give all consultants a bad name. I explain how in Successful Independent Consulting.)
Johanna Rothman
JUNE 21, 2023
Consultants do this all the time when they sell workshops. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. If you create a mass-market product, you can choose when and as much access as you want. Often, senior management is the Buyer.
Product Innovation Educators
JULY 19, 2021
Returning with us is Greg Geracie the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. The study researches the factors that differentiate successful product teams from the rest of the pack.
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