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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I was a pre-sales solution consultant in my first software job.

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How to Differentiate Risk Management, Risk Mitigation, and Technical Debt

Johanna Rothman

Then we present that mitigation as a way to manage risks. Instead, I like to think about risk management first. If you, too, are trying to manage risks by taking on technical debt, ask these questions in this order: What risks do I see? It's worthwhile considering those other options to manage risk.

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Consulting Tip 5: How to Think About Business Models to Avoid Commodity Work & Commodity Fees

Johanna Rothman

When consultants ask these questions, the consultants assume they are showing their unique value. They're showing how they only offer commodity, and too often, inadequate, consulting. Worse, these consultants give all consultants a bad name. I explain how in Successful Independent Consulting.)

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

The telco product/program managers were our Customers, because they bought our products to integrate into their products and services. When We Might Have Access to Users As a program manager, I worked closely with their program manager, to integrate our product into their product. I called that program manager my Customer.

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Product Demos: How to Sell Solutions Versus Products

Product Management University

It’ll make differentiation easier and improve your sales win rates. In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

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Finding Great Product Managers

The Product Coalition

Here are some classics on product manager hiring along with value-added commentary. Slightly less useless are the case interview formats used by many top-tier consulting firms. Here’s one such example: [link] How to Hire a Product Manager | Ken Norton Ken Norton’s essay suggests questions that can be used in a structured interview.

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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. Blog: High-Octane Product Management.

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