Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

The Product Guy

JANUARY 5, 2017

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

FEBRUARY 18, 2017

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Management University

NOVEMBER 17, 2020

As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. Blog: High-Octane Product Management. Product Management Playbook.

Magazine 130

Magazine B2B Product Management Product Manager 130

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

DECEMBER 17, 2020

Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

DevelopmentCorporate

JUNE 2, 2025

As companies mature, so does their understanding of how strategic research drives product innovation and customer satisfaction. For early-stage teams, this data is a wake-up call: underfunding research can mean missed insights, wasted development cycles, and slow product-market fit.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

Userpilot

AUGUST 8, 2024

Finally, define a post-launch strategy for testing and adjusting the product based on user feedback and product analytics. There are 11 main product strategy examples in SaaS today. Then, define a data-driven process for adapting your product based on evolving customer feedback and analytics data.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

AUGUST 12, 2024

In this article, we’ll cover the basics of product positioning and messaging and a brief overview of improving your homepage. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Better product differentiation.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Amplitude

FEBRUARY 1, 2021

Your product positioning should focus on what differentiates your product from those competing products or services. If there’s something your product does demonstrably better, use the benefit(s) derived from that feature as a key component of your launch strategy.

Product launches 111

Product launches Strategy User Testing Product Research 111

The Product Guy

FEBRUARY 2, 2017

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Paul is a member of the Boston Product Management Association, Boston CTO Club, the Boston-NY CTO HIT Club, co-founder of the Boston Jewish Outdoors Club and product management consultant. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Mind the Product

APRIL 12, 2017

For this reason, I decided to talk to product managers with the most third-party software integration experience and set out to discover their best practices, both strategic and tactical. Senior Product Marketing Manager. Q: What are the best reasons for a product management team to plan a third-party integration?

Reporting Tools 163

Reporting Tools Feedback Software User Testing Customer Experience 163

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. a non-trivial task for an on-premise product that needed access to the many assets it needed to monitor. the strategic level that matters.

Roadmap 174

Roadmap Data Visualization Customer Experience User Testing 174

Userpilot

FEBRUARY 24, 2025

PM looking for a by-the-book product manager role. 10+ years of experience in consulting, operations, or project management. As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Amplitude

APRIL 11, 2019

Everything—down to your contracts, your docs, your sales collateral, and your deployment pipeline—has some impact on how customers derive value from “the product.” Finally, it is not about products “marketing and selling themselves.” Some of the world’s best products require a high-touch, consultative sales approach.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

Userpilot

MAY 1, 2024

Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky? Lenny is a newsletter writer, podcast host, angel investor, and product consultant.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

AUGUST 14, 2024

Userpilot Product Drive 2024. Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. Userpilot Product Drive 2024 talk categories. Why does it matter?

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Coalition

FEBRUARY 26, 2022

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. This isn’t about team productivity mind you, but individual product managers productivity. I suspect this came about to encourage people to trust our judgement.

User Testing 201

User Testing Weak Development Team Customer Experience Customer Feedback 201

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Switching has become easier.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

AUGUST 24, 2021

At this point, it becomes vital to find the right advisors and consultants who will guide the team towards becoming a sustainable business. Here the product team should list the exact customer needs they are going to fulfill. delighters that will differentiate their product from the competitors.

User Testing 158

User Testing Development Customer Experience Product Research 158

Intercom, Inc.

JULY 19, 2021

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. Teams that benefit: Sales, marketing, customer success. Increased ROI (54%).

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Actuation Consulting

FEBRUARY 25, 2019

UNLIKE <reference competition> Defines the primary alternative market solution(s). OUR SOLUTION <key advantages> Identifies how this product differentiates from the competition in a way that creates value. The post Crafting a Useful Positioning Statement appeared first on Actuation Consulting.

Positioning 58

Positioning Consulting Differentiation Document 58

Intercom, Inc.

JANUARY 31, 2019

.” What startups need to do is to be able to back up and say, “If I put my customer hat on, what is the best context I could weave around this product so that it makes sense to people when they first encounter it cold?” Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. You might not need hands-on product experience. Duties and Responsibilities.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I’m a psychologist and a co-founder of The Rectangles , a UX design company and consultancy. Q&A with Alina Prelicz-Zawadzka of The Rectangles.

User Testing 73

User Testing UX Data Visualization Research Software 73

Innovatemap

APRIL 23, 2021

We are experts in digital product research, branding, marketing and design, so we are naturally marketing people, too. In countless conversations with prospects, we tout our ability to bring products to life. They may also have knowledge of or curiosity about product-led growth.

Research Software 52

Research Software Product Research Customer Experience User Testing 52

Actuation Consulting

JULY 30, 2018

This can cover such things as how the product is purchase, delivered, installed, supported, and maintained. By evaluating these items you may open avenues for product differentiation. 4 – Measure of the Market’s Importance – Most likely your competitors have included features that are not highly valued by most customers.

Customer Experience 40

Customer Experience Consulting Differentiation User Experience 40

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work Heavy use of third-party connectors and instrumentation to keep our scarce development energy on differentiation.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Actuation Consulting

MARCH 28, 2018

Some commonly used criteria are: Is the market attractive? Is it a good time to enter the market? What’s the market’s potential value? Can you differentiate your product from others out there? Does the proposed product align with your company’s goals and objectives? Can you be competitive?

Construction 40

Construction Consulting Differentiation Customer Experience 40

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. You might not need hands-on product experience. Duties and Responsibilities.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Business of Software Conference

JUNE 21, 2019

The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. ’ to a ‘Wow!’

Positioning 56

Positioning Books User Testing Weak Development Team 56

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    So our product focus in Q2/Q3 is on TTV (time to value) and highlighting a customer’s first big success.”

User Testing 59

User Testing Customer Experience Reporting Tools Technical Review 59