The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. Give you the theory but deal with reality and the real challenges that come with it in everything we do — our courses, the CPO Bootcamp , strategic consulting , and this blog. In theory, your customers would use it the way you intended them to.

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User Testing Customer Experience Product Strategy UX 108

The Product Coalition

JULY 30, 2023

A need is more than a general desire, and you should trust your customers’ actions more than their words. Hint: it was about the importance of delivering value to your customers as means for business success , I’m sure you understand why it resonated with me ?. Here is what to look for. That’s a long time to wait as a business owner.

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The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

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Customer Experience User Testing Weak Development Team Research Software 78

Centercode

MARCH 4, 2020

Low tester participation is a source of frustration for many Customer Validation professionals. You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy. Where did it go wrong? What could you do differently?

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The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Because your customers aren’t product leaders.

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Startups User Testing Customer Experience Roadmap 78

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. It turned out that hiring him long before I thought I would need him was a great thing.

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The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

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The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This is what I tell the founders that consult with me  — that to really solve the problem that they are looking to solve, a tool is not enough. I see them everywhere, and apparently, they see me too. Here are a few reasons why.

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The Product Coalition

MARCH 12, 2023

Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs. Here are a few things to consider when you seek your next product leader.

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Gainsight

OCTOBER 14, 2022

Is it different for every customer?”. These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight.

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The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Why bring this up?

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Research Software User Testing Analytic Tools Product Research 109

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. Here are 3 such examples.

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The Product Coalition

DECEMBER 11, 2023

They are all based on real stories of product leaders I work with as a consultant or in the CPO Bootcamp , and I’m sure you’ll find them as real as they are. A Roadmap Without a Strategy It’s this time of the year again, and everybody needs to plan their roadmaps. Some customers and some deals are worth making an exception for.

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Roadmap User Testing Strategy Customer Experience 78

The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. This required a whole new level of thinking and a deep understanding of product-market fit. I mean, the options are almost endless. And they go far beyond the product itself. But this is the level that will make you a real product leader.

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User Testing Framework B2B Document 141

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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Feedback Software Marketing User Testing Finance 162

Userpilot

JUNE 13, 2022

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. User onboarding and Product adoption – Userpilot.

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Analytic Tools Research Software Feedback Software Data Visualization 52

Modus Create

JUNE 30, 2021

We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better. The rise of digital transformation has coincided with the decline in management consulting.

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The Product Coalition

JANUARY 16, 2022

I recently started working with a new consulting customer who offers digital courses over their unique platform, and one of the questions that they asked in the first session was whether or not the content was part of the platform. So, having a great platform but poor content won’t really help them.

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The Product Coalition

APRIL 18, 2021

They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. This is true for people, but also for anything else you encounter, like processes, strategy, and even the product itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Good luck in your new position!

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Weak Development Team Leadership Data Visualization Positioning 137

Mixpanel

MAY 5, 2019

I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies and improving data-informed decision making. The framework provides guidance on measuring the end-to-end user journey, from acquisition to retention.

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User Testing Framework Consulting Strategy 80

Gainsight

NOVEMBER 20, 2019

An approachable best-seller that will expand the way you think about applications of research. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. By understanding how our brains function, we gain a better understanding of our users’ brains as well. Product School.

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Books Blog Feedback Software User Testing 80

Gainsight

MARCH 29, 2019

I don’t claim that the techniques we’re inventing and honing in the Customer Success Movement are on the same scale of significance as calculus or the laws of thermodynamics, but I do believe what we’re creating together is significant in its own way. I wanted to outline four strategies these leaders have implemented.

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Feedback Software Technical Review User Testing Software Review 55

Iteratively Blog

MARCH 15, 2020

Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand. It’s a Coursera course that was created by the renowned audit & consulting firm, PwC. ? Download the ebook.

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Data Visualization Analytic Tools Research Software Technical Review 101

Under 10 Consulting

JUNE 6, 2019

Drucker, American management consultant. For some companies, marketing is a horizontal department, focused on strategy across all products and all markets. As a technical role, the product managers participate in daily stand-ups, acceptance testing, and development briefings on the state of the product.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

MARCH 8, 2020

I use the term mentoring very broadly since what I am usually doing with my customers is a combination of consulting, mentoring and coaching. An external consultant who is working with you keeps you honest and helps you maintain a fresh look at the problem even after a long time. It comes in multiple fronts?—?strategy,

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Customer Experience Leadership Consulting Definition 79

The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Assuming that all of your users are the same. Asking the wrong users for input.

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User Testing Customer Experience Research Software Customer Feedback 118

The Product Coalition

DECEMBER 11, 2023

That was also the case with the CPO Bootcamp  — after having consulted for a while I decided to build a group program, and invited early adopters to join me for the first ride. My specialty as a strategic consultant and product executive coach is this complex triangle where the product meets the strategy and the business.

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User Testing Customer Experience Product Research Consulting 78

The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. But when it comes to work, and especially strategy related decisions, let me be very clear: FOMO is not a good reason to pivot.

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The Product Coalition

APRIL 1, 2023

The Unique Challenges of Managing Product Managers It starts with my guiding principle that every product manager needs to think about strategy. But how can you fully own something when your manager is also in charge of the strategy? And how can you let someone from your team lead parts of the strategy which you own yourself?

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The Product Coalition

JANUARY 21, 2024

I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”. The other type of loop is between you and other people — your colleagues, your manager(s), your employees, and even your customers.

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Analytic Tools Data Visualization Research Software User Testing 118

eG Innovations

AUGUST 4, 2022

This article will explain the differences between these strategies including the benefits of combining static and dynamic thresholds to reduce false positives and alert storms whilst implementing automatic anomaly detection. Having to set thresholds manually for every single metric is a very time-consuming, monotonous exercise.

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Reporting Tools Data Visualization Artificial Inteligence Systems Review 87

Revulytics

AUGUST 8, 2019

Consultants like me need a quote from Peter Drucker. So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. Our #1 role is to understand the customer so well, we create a product that sells itself. Back at the interview stage.

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Research Software Product Research User Testing Reporting Tools 54

Under 10 Consulting

JANUARY 29, 2020

Product leaders and marketing managers learn a great deal about the competition as part of their daily interactions with customers and with sales people. Or put another way, it’s all the critical information you can fit on a single page. It might even be an appropriate choice for some customers. Most of this is self-explanatory.

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User Testing Research Software Software Review Systems Review 69

Under 10 Consulting

JANUARY 2, 2020

product strategy. It helps perform data analytics and acquisition and develops methods for meaningful engagement with customers and potential customers. Guide and curate market and customer research. How do we set up customer interviews? How can we execute experiments such as A/B tests? . products, .

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Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

OCTOBER 26, 2021

Photo by Steven Lelham on Unsplash “I am in a new product lead role and I am stopping a launch because there is no strategy. In the example above, you might have a strong gut feeling that says that you shouldn’t make this big effort until you have a strategy, but when you ask yourself why exactly, the answer might not be 100% clear.

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The Product Coalition

JANUARY 14, 2024

Listening carefully to what your customers are saying (and not saying) when they talk to you, how willingly they are working with you and other softer signals are as important. For example, if a potential customer isn’t engaging with you happily and easily, it shouldn’t come as a surprise if they decide not to work with you eventually.

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