Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. Ultimately, your strategy needs to cover all assumptions about sales and marketing for the product launch.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

To learn about these strategies more in-depth and receive a Product Management Career Plan Template, sign up for the webinar – How to Accelerate Your PM Career, Part 1: Top Strategies to Advance Rapidly on September 27, 2019.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

April Dunford: ‘Obviously Awesome’ UK Book Launch Tour

Business of Software Conference

April is a globally recognized expert in Positioning and Market strategy. You’ll also learn a simple positioning methodology that will make your products stand out and shine and show you a set of examples of companies that used positioning to unlock explosive growth.

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Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

Strategy roles exist for one reason: To align every part of your organization with the most lucrative markets and the business goals of customers in those markets. The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Richard Harris, Founder, The Harris Consulting Group.

5 Questions with Dave Rogers and Sameer Karim, Product Strategy & Analytics Experts at Slalom


Slalom is a modern consulting firm focused on technology, strategy and business transformation. SK: We have a really broad mix of deep capabilities – everything from business strategy and operations to software engineering – to bring the product to life for our customers. So for us, the differentiator is bringing that strategy and execution together in delivery and meeting our clients where they are with a tailored approach.

5 Machine Learning Lessons for Product Managers

Mind the Product

For example, SEO is a way to “game” search algorithms and create content that would be shown on the first position in SERP. It’s a combination of user research and expert consultation. Artificial intelligence (AI) is probably the biggest commercial opportunity in today’s economy.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Her consulting work, personal life events and her business partner emphasized that the lessons as “Ms.

Product Roles, Part 1: Product Managers, Product Owners, Business Analysts

Johanna Rothman

When we don't agree, we run the risk of not managing our strategy, not thinking in terms of problems, and not managing our tactics. Product Managers Manage the Product's Strategy. I wrote about my approach to strategy in Manage Your Project Portfolio.).

Product Managers Struggle To Use Price To Make Their Products Popular

The Accidental Product Manager

Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. What this means is that they are in a much better position than they were a year ago. Blue Elephant Consulting –.

Emerge named Global Leader in the 2019 Clutch Leaders Matrix for Enterprise App Development Companies

Emerge Insights

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2019 independent evaluation that compares enterprise mobile application capabilities across consulting firms, agencies and systems integrators.

K.I.S.S??—?my ass!

The Product Coalition

4 time CEO, numerous product lead positions, lecturer, writer and mentor. He’s currently Chief Product Strategy Consultant at Y-Perspective and holds Analytics courses and workshops. ux ux-strategy product-management keep-it-simple-stupid product-strategyK.I.S.S??—?my

How To Organize Marketing In Messengers

The Product Coalition

If the niche is replete with offers it is time to think about some special positioning. A customer has visited the landing page, seen the USP and asked for an online consultation via a messenger. It answers customer’s questions and gives consultation.

The Story Behind the Sweat Patch: Innovating at Gatorade

Mind the Product

So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, helped it to create the Gx Platform, a service that brings biometric data and electrolyte-enhanced fluids together. The Gx Sweat Patch.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Senior/director integration positions are usually expected to own a product roadmap strategy. If they are not senior/director positions, then the product manager is usually tasked with the efficiency, quality, and speed to market of the integration. Platform Strategy Consultant.

GDPR: Who Should be Your Data Protection Officer?

Mind the Product

The GDPR introduces the statutory position of Data Protection Officer (DPO), with the task of ensuring that a business complies with GDPR. An existing employee can serve as the DPO, or you are also allowed to get an external consultant in to cover this role. As per data protection best practices you should be prepared for a breach with a recovery plan, a strategy for how to reassess risks associated with the breach.

How we ensure alignment between sales and product

Inside Intercom

Usable – you can’t build features with no cohesive vision that need layers of solution consultants to walk every new customer through them. But it’s important for both sales and product leadership to remember you can’t “table stakes” your way to a dominant market position.

5 lessons learned starting a new team within our sales organization

Inside Intercom

” In our case, a resounding “yes” required seeing a positive impact on customer expansion and one big enough to justify the fully-loaded cost for the additional headcount.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Personally, I get positive results from detailed written requirements. There’s a lot of variation in how companies document product requirements.

Lean experiments: Tristan Kromer on better product process

Mind the Product

He is also editor and primary author of the Real Startup Book and runs lean consulting firm TriKro LLC. It forces the sponsor into a position where they have to disagree with themselves in order to disagree with the results.

10 Smart Ways to Avoid the Consequences of Design by Committee (While Still Listening to the Team)


This gives you the opportunity to assert your position as the expert and central figure while simultaneously defusing any momentum building up in an echo chamber that lacks your presence. You shouldn’t position it that you’re there to quash all dissent, but rather to inform the discussion with your expertise, your knowledge of the full situation, and your unique role to turn their input into something useful. Stay positive. Roadmaps Product Strategy

Introducing the CPO Accelerator

Melissa Perri

Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Tommi has previously held product leadership positions at Splice and Shutterstock.

Does Your Product Management Team Need to Transform?

280 Group

Ensure that the products have a well-thought-out strategy and the best possible chance of winning in the marketplace. You also need to consider what is working well in your organization, so you preserve these positive characteristics while addressing the growth areas effectively.

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

I think of it as go-to-market consulting. Do you have the right go-to-market strategy? Adam: What was it about Box at the time that made you make that jump from Salesforce, which must have been a pretty comfortable position I imagine?

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Why IT Teams Benefit from a Product Management Viewpoint

280 Group

What the organization needs is a coherent technology strategy that aligns to the corporate strategy, and one that drives solutions which deliver: high adoption rates. Prioritize their work according to corporate strategies and overall value creation. Positioning.

Effective design personas for B2B products

The Product Coalition

For instance, in B2B, you might want to sell your product through the classic resellers, consulting agencies, and VARs. Position info and Demographics Thinking B2B persona, you first want to know who (the role) you should get the buy-in from, and only then study their personality.

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Gina Gotthilf on growing Duolingo to 200 million users

Inside Intercom

I later opened my own company to help tech companies grow in Brazil and Latin American countries, because I realized there was a big need and I happened to be in this really advantageous position to do that. Gina: Yeah, I was a consultant, but the role wasn’t really called PR. Can you walk me through what the experiments were that you ran for that and how you landed on it as being such a successful strategy? Podcast growth product development retention strategy UX

Bizops: when you’ll need it and why, eventually, you won’t

Inside Intercom

So here’s my definition: Business Operations is a function that is uniquely positioned to solve certain classes of problems for rapidly scaling organizations. One interesting example: believe it or not, up until a couple of years ago Intercom did not have a company strategy. Anyone can hire (expensive) consultants to do that job. Startups bizops business business operations strategy

Good Product Management is the key to Organisational Happiness

Mind the Product

This is, of course, a subjective observation which comes from interacting with many organisations as a product consultant. Progress is a feeling that your time and effort is actually moving you towards positive goals.

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

Conducting Competitive Analysis and setting the competitive strategy is integral to achieving product success and tuning your marketing efforts. Some issues your team may face if their product manager is weak in conducting Competitive Analysis: Lack of great marketing collateral that highlights your product positioning. The key here is to learn how to harness good data to inform your Pricing strategy, and not be afraid to experiment.

How 3 product marketing managers execute product releases


For P2, we write positioning and a narrative, but won’t necessarily create a dedicated video (so the story is told through a limited set of channels). You mentioned how you’re specifically responsible for the narrative and positioning. Get everyone on board with a release strategy.

Product Management: A Field Where There is Great Power in Saying ‘No’

Product Management Unpacked

I sat in a meeting about business strategy recently and one of the pieces of advice I gave the leadership team was that strategy was a lot about deciding what we were not going to do – what we were going to say ‘no’ to. For me, after nearly three decades of helping employers and as a consultant helping companies on product strategy and strategic issues of all kinds, the ability to focus – and decide what not to do – is essential to success in product management.

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

I think of it as go-to-market consulting. Do you have the right go-to-market strategy? Adam: What was it about Box at the time that made you make that jump from Salesforce, which must have been a pretty comfortable position I imagine? Adam: Take us back to your office the day you pitched Aaron on creating this position: you’ve just walked out of the room and he’s now on board, what do you do next?

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PR Does Not Stand for “Press Release” – B2B Marketing Rules

280 Group

Bill Haines, Senior Principal Consultant and Trainer | 280 Group. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy.

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Product Manager Job Description for B2B

Proficientz – Product Management University

Performs scenario-based competitive analysis (not a competitive feature matrix) that identifies customer circumstances in which your product is superior/inferior to the competition and the subsequent value narrative that should accompany marketing/sales positioning and future product plans. Analyzes the performance of the product portfolio in each target market segment to identify opportunities and trends that impact product strategy, marketing initiatives and sales priorities.

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