Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

Freelance Consulting and Product Management – Time to Join the gig Economy?

Mind the Product

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. marketing acumen to promote the nascent consulting business.

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5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. 1 – Positioning is the difference between ‘So?’

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. Ultimately, your strategy needs to cover all assumptions about sales and marketing for the product launch.

Five Strategies to Gain Massive Success in Product Management

280 Group

To learn more about these strategies and specific actions you can take to rise in your career, join our upcoming co-hosted webinar with AIPMM, How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed in Your PM Career. He applied the five strategies below.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

To learn about these strategies more in-depth and receive a Product Management Career Plan Template, sign up for the webinar – How to Accelerate Your PM Career, Part 1: Top Strategies to Advance Rapidly on September 27, 2019.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

Study your competitors and analyze their marketing and product strategies. You need to learn to speak with the authority of the position that you want next. 280 Group is the world’s leading Product Management training and consulting firm. Become the Expert.

Top Strategies to Advance Your Product Management Career Rapidly – Part 3

280 Group

Read Part 2 of this 3 part series: Top Strategies to Advance Your Product Management Career Rapidly – Part 2. If you can’t be positive and have that combination of a great attitude and productivity—then you need to get a new job or new company.

What To Do About Your Audience’s Real Roadmap Questions | Rich Mironov, Mironov Consulting | BoS USA 2018

Business of Software Conference

Rich Mironov, CEO/Founder, Mironov Consulting. To make a Roadmap useful, you need an allocation model and a selling strategy that helps you: understand; manage the expectations of; deliver value to people across the organization who prioritize very different things. Rich Mironov (CEO, Mironov Consulting) – What To Do About Your Audience’s Real Roadmap Questions from Business of Software Conference. We had a really good positive relationship.

How pricing strategy helps shape your entire business model

Inside Intercom

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

April Dunford: ‘Obviously Awesome’ UK Book Launch Tour

Business of Software Conference

April is a globally recognized expert in Positioning and Market strategy. You’ll also learn a simple positioning methodology that will make your products stand out and shine and show you a set of examples of companies that used positioning to unlock explosive growth.

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Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

Strategy roles exist for one reason: To align every part of your organization with the most lucrative markets and the business goals of customers in those markets. The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down.

How to build, manage and scale a sales team – 12 strategies from the experts

Inside Intercom

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Richard Harris, Founder, The Harris Consulting Group.

5 Questions with Dave Rogers and Sameer Karim, Product Strategy & Analytics Experts at Slalom


Slalom is a modern consulting firm focused on technology, strategy and business transformation. SK: We have a really broad mix of deep capabilities – everything from business strategy and operations to software engineering – to bring the product to life for our customers. So for us, the differentiator is bringing that strategy and execution together in delivery and meeting our clients where they are with a tailored approach.

Joe Leech: A Scientific Approach to Product

Mind the Product

If you work alongside Bristol-based product strategy and UX consultant Joe Leech then chances are you’ll also work alongside his dog Little Dude. At the moment he coaches the teams doing the work, but he’s starting to coach business leaders about product strategy.

5 Machine Learning Lessons for Product Managers

Mind the Product

For example, SEO is a way to “game” search algorithms and create content that would be shown on the first position in SERP. It’s a combination of user research and expert consultation. Artificial intelligence (AI) is probably the biggest commercial opportunity in today’s economy.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Her consulting work, personal life events and her business partner emphasized that the lessons as “Ms.

How to manage user research priorities when you have limited resources


UX Researcher Ted Boren from Infrastructure and Brandi Arnold , Senior UX Research Consultant at HBO. Brandi Arnold , Senior UX Research Consultant | HBO. Do the best you can to have the most positive impact on your products , within reason. User Research UX Strategy

Product Roles, Part 1: Product Managers, Product Owners, Business Analysts

Johanna Rothman

When we don't agree, we run the risk of not managing our strategy, not thinking in terms of problems, and not managing our tactics. Product Managers Manage the Product's Strategy. I wrote about my approach to strategy in Manage Your Project Portfolio.).

Vision 104

GDPR: Who Should be Your Data Protection Officer?

Mind the Product

The GDPR introduces the statutory position of Data Protection Officer (DPO), with the task of ensuring that a business complies with GDPR. An existing employee can serve as the DPO, or you are also allowed to get an external consultant in to cover this role. As per data protection best practices you should be prepared for a breach with a recovery plan, a strategy for how to reassess risks associated with the breach.

K.I.S.S??—?my ass!

The Product Coalition

4 time CEO, numerous product lead positions, lecturer, writer and mentor. He’s currently Chief Product Strategy Consultant at Y-Perspective and holds Analytics courses and workshops. ux ux-strategy product-management keep-it-simple-stupid product-strategyK.I.S.S??—?my

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Senior/director integration positions are usually expected to own a product roadmap strategy. If they are not senior/director positions, then the product manager is usually tasked with the efficiency, quality, and speed to market of the integration. Platform Strategy Consultant.

Product Managers Struggle To Use Price To Make Their Products Popular

The Accidental Product Manager

Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. What this means is that they are in a much better position than they were a year ago. Blue Elephant Consulting –.

From frontline manager to SVP of Sales: How to stand out in your sales career

Inside Intercom

At the director and VP level, you should be thinking about strategy and proactive, not reactive, work. If you want to move from being a frontline manager into a director or even VP of Sales position, you have to understand the business at a macro level.

How To Organize Marketing In Messengers

The Product Coalition

If the niche is replete with offers it is time to think about some special positioning. A customer has visited the landing page, seen the USP and asked for an online consultation via a messenger. It answers customer’s questions and gives consultation.

Product Requirements: Using a Written or Visual Framework

Mind the Product

Personally, I get positive results from detailed written requirements. There’s a lot of variation in how companies document product requirements.

Lean experiments: Tristan Kromer on better product process

Mind the Product

He is also editor and primary author of the Real Startup Book and runs lean consulting firm TriKro LLC. It forces the sponsor into a position where they have to disagree with themselves in order to disagree with the results.

Who’s who: Understanding your business with customer segmentation

Inside Intercom

Authoritative, actionable strategies on how to grow your business. Once you have these segments, you can build the right product, set the right distribution and positioning, and match the right sales motion to each customer, while also refining your segments over time.

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Emerge named Global Leader in the 2019 Clutch Leaders Matrix for Enterprise App Development Companies

Emerge Insights

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2019 independent evaluation that compares enterprise mobile application capabilities across consulting firms, agencies and systems integrators.

The Story Behind the Sweat Patch: Innovating at Gatorade

Mind the Product

So when sports fuel producer Gatorade was looking for a way to develop its core product, my company, strategic design consultancy Smart Design, helped it to create the Gx Platform, a service that brings biometric data and electrolyte-enhanced fluids together. The Gx Sweat Patch.

How we ensure alignment between sales and product

Inside Intercom

Usable – you can’t build features with no cohesive vision that need layers of solution consultants to walk every new customer through them. But it’s important for both sales and product leadership to remember you can’t “table stakes” your way to a dominant market position.

5 lessons learned starting a new team within our sales organization

Inside Intercom

” In our case, a resounding “yes” required seeing a positive impact on customer expansion and one big enough to justify the fully-loaded cost for the additional headcount.

What to do When Investors Say No to Your Product Idea


He also recommends talking with industry analysts, consultants, and other people with expertise in the industry. It received plenty of positive news coverage when it went live. Product Strategy EntrepreneurshipImagine this scenario.

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Why IT Teams Benefit from a Product Management Viewpoint

280 Group

What the organization needs is a coherent technology strategy that aligns to the corporate strategy, and one that drives solutions which deliver: high adoption rates. Prioritize their work according to corporate strategies and overall value creation. Positioning.

Introducing the CPO Accelerator

Melissa Perri

Product is the only position that touches everything across the organization and helps pull it together to create a compelling offering for its customers. Tommi has previously held product leadership positions at Splice and Shutterstock.

Emergence Capital’s Doug Landis on telling stories that sell

Inside Intercom

I think of it as go-to-market consulting. Do you have the right go-to-market strategy? Adam: What was it about Box at the time that made you make that jump from Salesforce, which must have been a pretty comfortable position I imagine?

B2C 91

Creating a Highly Skilled PM Team – You Asked, We Answered

280 Group

If you are young and curious, have been involved in more product operations, and want to get into product management—what are some of the positions/roles or steps to take to level up in the field/career? 280 Group is the world’s leading Product Management training and consulting firm.