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Defining Guidelines in Product Management

The Product Guy

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? In our daily life, there are so many products being used and promoted.

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A guide to AI prototyping for product managers

Lenny Rachitsky

For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now This post will transform how you build products, come up with new ideas, and operate as a PM. Colin Matthews was a longtime PM and now teaches my favorite AI prototyping course: AI Prototyping for Product Managers.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Turning a sales objection into a unique differentiator. Yvonne swiftly flipped this story on its head.

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Atlassian and Coda on creating personalized customer experiences at scale

Intercom, Inc.

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In the last four years, Wayne and his team have experienced first-hand what it’s like to transition from a small startup to an enterprise organization.

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409: Take the guessing out of B2B SaaS pricing – with Marcos Rivera

Product Innovation Educators

Mindbody, which sells fitness plans and software for gyms, sold a few fitness plans, and you didn’t see a lot of differentiation between them. We wanted to make it easy for new yoga instructors who don’t have a lot of courses to come into the platform. Big enterprises buy differently from individuals.

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Who is Leading the Product? Product Management vs. Product Ownership

The Product Coalition

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Of course you always have to take an eye on the employees you have, their skills and a realistic hiring policy based on the actual job market.