The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem?

Customer Experience 114

Customer Experience User Testing Generative AI Books 114

The Product Coalition

MARCH 27, 2022

How can you tell if it’s time to push harder, or should you let things move at their own pace? It adds color to my kitchen, it made me clear the table from other stuff so that it stands out, and every time I look at it I’m filled with joy. These rounds take time. We all want results, and the sooner the better. But some things?—?especially

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 165

User Testing Customer Experience Customer Feedback Product Strategy 165

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Once the customer converts , stay in touch.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

Gainsight

APRIL 21, 2022

Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

The Product Coalition

FEBRUARY 11, 2024

We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. It was an informed decision before my time there, that allowed us to release something very quickly. While none of our customers wanted to use this feature, many of them wanted to have the option.

Framework 105

Framework User Testing Customer Experience Definition 105

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 138

Strategy Product Management Product Manager Management 138

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 105

Framework Feedback Software User Testing Customer Experience 105

The Product Coalition

NOVEMBER 23, 2021

Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

Product Management 145

Product Management Product Manager Data Visualization Management 145

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

User Testing 139

User Testing Customer Experience Product Research Startups 139

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. Who is the “right” customer to interview?

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. I have worked with great technical writers, they weren’t the problem.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JANUARY 12, 2020

To truly solve customers’ problems, product leaders must think beyond what they already know about the product. it is going to happen, and it’s a big one which you must attend and arrive on time too. You get to the office on time, as dry as you could have, but that isn’t dry at all. Real invention is hard.

Customer Experience 78

Customer Experience User Testing Technology Books 78

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. Not all markets want to buy this way.

Naming 128

Naming User Testing Feedback Software Weak Development Team 128

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

MAY 1, 2022

It deals with many unknowns, as well as multiple dimensions and variables at any given time. I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead?

User Testing 156

User Testing Customer Experience Product Research Definition 156

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Bottom line, I work on many presentations, all the time. Here is why.

User Testing 111

User Testing Customer Experience Presentation Engineering 111

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

The Product Coalition

JANUARY 16, 2022

Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare. Naturally, this means that it needs to address aspects that are not necessarily within your direct control as the manager of the product department.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. Your users’ mailboxes are already flooded with so much mail, it’s *really* hard to get through the noise. How do you use email automation to create value for your user?

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

The Product Coalition

NOVEMBER 7, 2021

you are the product leader, so you need to decide. It’s not only the decision itself that is objectively hard most of the time but the process as well. I have seen so many frustrated product leaders facing a similar situation. While product thinking is very hard to define and explain in a few words, it is a real thing.

User Testing 135

User Testing Customer Feedback Feedback Software Customer Experience 135

The Product Coalition

DECEMBER 11, 2023

Despite its population of 6 million people at the time, it felt like a ghost town. We went for a walk — it was my first time in China — and the streets were almost empty. Time will tell. When resources are sparse, each time you use them costs you more relatively, even if the nominal amount is the same. For how long?

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

FEBRUARY 1, 2021

Product management requires so many diverse skills that most likely your people are more experienced than you at least in some of them. If the people reporting to you know better how to do their job, what is your role as a manager? It can be a full-blown CPO responsibility or a CTO who runs both product and technology.

CTO Coach 97

CTO Coach Reporting Tools CTO Management 97

Gainsight

JULY 12, 2023

As Customer Success (CS) matures and enters a digital era, operations have never been more pivotal. CS teams are charged with perfecting a seamless omnichannel customer experience throughout the entire user journey, while working at peak efficiency. (No No pressure!)

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

SEPTEMBER 11, 2022

We talked about my blog (I had an anonymous blog where I wrote about my life), my volunteering experience as a medical clown and working in hospitals with kids, and also about mathematics, computer science, and marketing. But it’s not true 100% of the time. Risk management means, by definition, that some risks need to be taken.

Customer Experience 112

Customer Experience Definition User Testing Engineering 112

The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. One of the more senior PMs said that he remembers the first time he showed me his roadmap deck. There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. At that moment it hit me: I didn’t need my car to be super clean all the time. Likely not.

Framework 123

Framework Reporting Tools Definition B2C 123

The Product Coalition

DECEMBER 10, 2023

Photo by Google DeepMind on Pexels When I started Infinify I felt I found my true life mission — helping founders, product leaders, and their companies grow. I’m not talking just about specific work experience, but also about much softer skills that were always there but now come to fruition. Existing customers?

ChatGPT 120

ChatGPT Leadership Customer Experience Finance 120

The Product Coalition

DECEMBER 11, 2023

It’s what I call a “strategic debt” that is built over time, and at some point, it is impeding any potential progress. If they do it well they are able to raise money, build the product, and the first customers are coming in. This is usually when they hire a product leader and you join the game. And nothing else.

Startups 78

Startups User Testing Customer Experience Roadmap 78