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Customer retention is the new conversion

Intercom, Inc.

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. You never choose razor blades again.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. They’re something your customer base wants more of, versus promotional content that they’re not really excited to read. Obviously that’s not true.

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You’re Designing Websites WRONG! Here’s How to Fix It (with Examples)

UX Planet

In this guide, well explore various website types, their goals, key design considerations, and real-world examples to help you craft memorable experiences. SaaS (Software as a Service)Websites Purpose: SaaS websites aim to convert visitors into users by showcasing the products value, features, andpricing.

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Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

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The T-Shaped Product Manager

Roman Pichler

They include a deep understanding of the users with their needs, the competition, and the market trends. They also require an intimate knowledge of the product itself, including its value proposition, key features, user journeys, business goals, and KPIs. These skills are not specific to an individual product, but transferable.

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From conversion to retention: industry experts on improving your onboarding

Intercom, Inc.

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.