Product Talk

AUGUST 8, 2018

But when we develop it, it quickly becomes a super power. The first question might inspire solutions like “lunch and learns” or the sharing of white papers or blog articles, whereas the second question might inspire solutions like apprenticeship programs or pairing. Product development is a team sport. Tweet This.

Product Research

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop strong relationships with analysts (Gartner, Forrester, etc.)

Marketing

The Product Coalition

MAY 22, 2019

At first, Satoshi Nakamoto’s creation was originally designed to disrupt financial systems by delivering an immutable, peer-to-peer electronic cash system as described in Bitcoin’s white paper. With over 2,000 DApps already developed and used, they are quickly emerging as a trend that can no longer be ignored.

Development

Split

AUGUST 11, 2023

Their development teams used a homegrown solution for feature flagging, a limiting solution that only allowed them to turn features on or off. Further Reading Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools.

White Paper

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

User Testing

Split

JULY 11, 2023

Watch our video interview with Matt below and download the free white paper to learn more. Switch It On With Split Split gives product development teams the confidence to release features that matter faster. As a result, they can get back to the things they love like spending time with family. Want More Like This?

White Paper

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). As soon as we demonstrate product-market fit for a new market (usually by developing an initial set of reference customers , the sales force can go out and find more customers in that market.

Vision

Intercom, Inc.

NOVEMBER 20, 2018

It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence.

Feedback Software

Pragmatic Marketing

JUNE 28, 2017

How to develop the right content for the right audience. Common mistakes to avoid when you develop sales tools to reach C-suite executives. Download the white paper from MarketReach: Six Common Technology Marketing Mistakes (and strategies to avoid them). Rod Griffith, president of MarketReach, Inc.,

White Paper

Pragmatic Marketing

FEBRUARY 17, 2017

They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. And they also serve as a messaging structure for white papers, presentations, webinars and product videos. Development Phase. Message Map Creation.

Messaging

Pragmatic Marketing

FEBRUARY 25, 2020

“We developed a messaging and positioning framework to help articulate customer needs and our value proposition across four main themes: connect, modernize, transform and innovate. “Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness.

Messaging

Pragmatic Marketing

FEBRUARY 25, 2020

“We developed a messaging and positioning framework to help articulate customer needs and our value proposition across four main themes: connect, modernize, transform and innovate. “Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness.

Messaging

Pragmatic Marketing

SEPTEMBER 18, 2018

Just as product management works with development to solve problems with product solutions, product marketing works with marketing to deliver go-to-market solutions. Developing a standard RFP template for the sales team to provide to customers. Just like development. We tell development what features to build.

White Paper

Pragmatic Marketing

SEPTEMBER 18, 2018

Just as product management works with development to solve problems with product solutions, product marketing works with marketing to deliver go-to-market solutions. Developing a standard RFP template for the sales team to provide to customers. Just like development. We tell development what features to build.

White Paper

Agile Velocity

MAY 14, 2020

DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products.

Agile

Pragmatic Marketing

MAY 23, 2017

From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand. Create downloadable opportunities for users to connect with you via landing pages, infographics, case studies or white papers. Provide collateral.

Branding

Centercode

DECEMBER 26, 2019

As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries. Bringing the Voice of the Customer into Agile Development (Webinar).

User Testing

Centercode

DECEMBER 26, 2019

As we discover the myriad ways organizations are building and optimizing their Customer Validation (CV) programs, our team here at Centercode is devoted to developing content that’s inspiring and useful across departments, roles, and industries.

White Paper

Good Product Manager

JANUARY 2, 2018

Goal: Develop and embrace a long-term strategy (roadmap) that empowers you to muscle past sticking points and reach a mature, best-in-class process. Additional Reading: White Paper: Sales & Operations Planning Capabilities Checklist. White Paper: Getting to S&OP Success.

Reporting Tools

The Product Coalition

JANUARY 15, 2019

and see if I can’t help swing the pendulum back a bit closer to equilibrium :) Example 1: Crisp white sheets (a $5 billion insight) In 2013, I met a startup (then named Oravel) looking to build the first marketplace for affordable accommodations in India. developed strong conviction in the team as well. Here’s, roughly, how that went.

Feedback Software

DevelopmentCorporate

MAY 31, 2024

A white paper by OPEXEngine outlines five key focus areas for SaaS leaders: R&D ROI, Portfolio Management, Product Management, Talent and Organization Management, and Execution Effectiveness. The post Understanding R&D ROI in SaaS Companies: A Guide for Startup CEOs first appeared on Development Corporate.

White Paper

Intercom, Inc.

MARCH 8, 2018

Now, the second part of it is, once you’re with the executive or even in your outreach through someone, that executive’s going to care about things like white papers to educate them. It’s going to be fascinating to see how video develops. It’s making sure that we use the right content in our outreach.

Research Software

Split

AUGUST 23, 2023

Releasing Software and Stress Download the white paper that discusses how developer pain points can be tempered through feature management tools. How Feature Flags Helped an Engineering Manager Move Faster and Safer We recently sat down with Geoff Rayback to talk about how his team benefits from feature flags.

White Paper

CONTACT Software

OCTOBER 17, 2017

The white paper identifies the central mechanisms of digital offerings and identifies the 14 most important patterns and blueprints for IoT-driven business models. Download White Paper. Companies now face the challenge of placing attractive digital offerings so as not to fall behind. Market pressure and a new terrain.

White Paper

Centercode

JUNE 18, 2019

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Bringing Customers Into Product Development. Download the Free Feedback Playbook White Paper.

Product Research

Agile Velocity

MAY 3, 2024

This includes ideation, design, development, production, delivery, and post-sales support. To learn more transformation pitfalls and how to avoid them, download our free white paper, 8 Common Pitfalls of An Agile Transformation. Iterate and Evolve: Agile Transformation is an iterative process, much like Agile development itself.

Agile

All About Product Management

APRIL 29, 2007

Marketing and Sales: SEO/SEM, Selling website space (jobs, ads, sponsorship…), offering ‘must have’ information (news letters, white papers, case studies.). Discussing with business stakeholders and developers about enhancements to the above mentioned tools and technologies. Service: Help desk and technical support.

Technical Review

Revulytics

DECEMBER 13, 2017

GDPR compliance isn’t as complex as it may seem – and it can easily be accomplished without disrupting your business practices and the value you’ve realized from leveraging data for insight-driven revenue recovery and product development.

Analytic Tools

eG Innovations

SEPTEMBER 16, 2022

The term DevOps is a combination of the words “development” and “operations.” In practice, DevOps is a collaborative approach to the work that is performed by an enterprise’s IT operations staff and their application developers. Historically, development and operations teams have been silos. What is DevOps. How DevOps Works.

Feedback Software

Intercom, Inc.

FEBRUARY 1, 2018

I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. Would you rather go after somebody who’s actively using the product and you know is getting value, or somebody who downloaded a white paper and may be vaguely interested? That’s an incredible benefit.

User Testing

Innovatemap

OCTOBER 20, 2020

Product marketers can produce different kinds of content, like white papers, case studies, customer testimonials or demo videos, to share with prospects over a period of time. This is another reason product marketing is so important. The strategy behind which pieces of content are shared at what time is complex.

Feedback Software

Innovatemap

SEPTEMBER 29, 2020

Visuals are subjective, and an empathetic understanding of target audiences is required in order to develop a visual identity that appeals to those to potential customers. Start here with our white paper or contact us for a product marketing assessment. .

Data Visualization

Under 10 Consulting

DECEMBER 28, 2019

You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Has anyone developed a roadmap for the next few releases? Talk to the developers about the technical challenges for the product.

Technical Review

Pragmatic Marketing

FEBRUARY 17, 2017

Many organizations have had a lead-generation strategy for years, but the leads they turn over are not fully developed, meaning they are not sales-ready. They can either cold-call or call someone who has filled out a form or downloaded a white paper. • The percentage of those opportunities that convert to close.

Marketing

Userpilot

APRIL 30, 2021

White papers. Beyond design and development, NB Communication offers the following services: Strategy consulting. Off-page SEO: includes backlinking (see below), guest posting, PR, and listings on directories such as Yelp. Examples of content that your SaaS business might want to create include: Blogs (like this one!).

Research Software