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How video directors think about creating effective videos can help product managers create better products. Current Resident is the name of a creative video production group in Minneapolis, Minnesota. I think of them as video storytellers. I think of them as video storytellers. This interview is a perfect example.
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.
Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . Some of them are good, and some of them are bad.
If you want to learn more about the tool, then read my article The Product Vision Board or watch my video Introduction to the Product Vision Board. Third, apply the method and collect the relevant data, for example, carry out the user interviews and capture the answers in the form of notes or video footage.
Second, it keeps your would-be buyers in their comfort zone because they feel like theyre having a conversation with someone that thinks just like they do, whether its a real conversation with a salesperson, a web page, a video, etc. Think about how easy your positioning would be to communicate if you used this format.
Differentiation: In a crowded market, your brands unique personality and approach set youapart. Digital artifacts, such as explainer videos, interactive calculators and gamified content provide an additional layer of engagement that informs as well as entertains. As of 2024, Cash App reports 57 million users and $14.7 million to 91.7
However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals. After a thorough Google search, you view some videos, get a few templates and you at least have a starting point. Executive stakeholders want things that drive growth.
The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. Firstly, there was a brief moment when my internet connection stuttered, causing the video to buffer.
If you are new to the product vision board, then you may might to read the article “ The Product Vision Board ” or watch the video “ Introduction to the Product Vision Board “ You may also want to download the vision board template to try it out for yourself. Vision Captures Product Idea or Business Objective.
He began his product work at Broadcast Interactive Media, where he launched a video publishing platform for broadcast news sites. He later joined the Associated Press, where he managed AP’s Online Video Network, as well as AP’s YouTube channel. Ian Moulton has over 10 years of experience in digital product management.
At btrax, we’ve been following the popularity of “short videos” in the U.S. In case you were wondering, short videos are videos around 15 to 60 seconds in length, some well-known examples are TikTok and Instagram Reels. Short videos are growing at an astonishing rate. 1) Immersion in the world of video.
The new product is going to boost your differentiation in the competitive space. company name] introduces fully integrated video that expands the power of the [company name] technology platform. You’ve just built some cool new A.I. You’ve got customer references with success metrics to make your value story real.
I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. When someone in our community takes a video, the app asks if they would like to submit the video to improve Wyze’s AI.
He began his product work at Broadcast Interactive Media, where he launched a video publishing platform for broadcast news sites. He later joined the Associated Press, where he managed AP’s Online Video Network, as well as AP’s YouTube channel. Ian Moulton has over 10 years of experience in digital product management.
My lip balm differentiates itself because it does not contain petrol or lanolin, two common but unhealthy lip balm ingredients. [10:17] Before asking him to be my mentor, I did my homework—reading all his books and watching his videos. Before asking him to be my mentor, I did my homework—reading all his books and watching his videos.
If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. Explainer videos. Some products use explainer videos to tell their users how to benefit from a new feature. Sad but true. The following ways might be more effective.
It will differentiate you from a lot of product managers who cannot give you a concise description of what they do. Bonus Video. ” video , from my (still in production) Secret Product Manager Handbook series. It should be your mantra. “I It’s a good way to describe what you do. Use it to help guide your activities.
He began his product work at Broadcast Interactive Media, where he launched a video publishing platform for broadcast news sites. He later joined the Associated Press, where he managed AP’s Online Video Network, as well as AP’s YouTube channel. Ian Moulton has over 10 years of experience in digital product management.
Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. Reviewing their products will tell you if your product is still sufficiently differentiated. Whatever you do, I suggest that you follow Steve Blank’s advice and “ get out of the building ”.
On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app.
Starling’s principles are: Full stack bank – innovate on both the front-end user experience and back-end banking technology, as developing on both fronts enables greater differentiation. What changes in legislation (such as the PSD2 open banking initiative) are upcoming and likely to offer new opportunities?
It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. In other words, your credibility is the real differentiation. Here’s your 3-step plan for selling business solutions versus products.
Where you need to spend time and effort is on your product’s unique differentiators, and the combination of a benefit that outperforms the competition and a unique delighter can be incredibly powerful. Watch the full video for many more examples and practical takeaways on how to do this well! Mastering the Problem Space.
He began his product work at Broadcast Interactive Media, where he launched a video publishing platform for broadcast news sites. He later joined the Associated Press, where he managed AP’s Online Video Network, as well as AP’s YouTube channel. Ian Moulton has over 10 years of experience in digital product management.
Video, for instance, was not offered on the original iPhone but it was provided by its competitors; a camera was available on the first iPhone but it’s quality was inferior compared to the competition; but its media player was better, and the iPhone offered two new factors, a touch screen and a stylish design. Take the iPhone.
Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it. For example, when someone fires up a video game after a long day, their Job-to-be-Done is to be entertained and distracted by their pursuit of success.
These tiers helped to define what activities we’d do around launches and this could include everything from updating the changelog to posting on social media, creating video content and more. . Is it a differentiator for us or something innovative in the market? Initially, this was a very successful framework for us.
Watch the video to see Dave’s talk in full. There was not much differentiation between them and the other products on the market. His key points include: Understanding customer problems. Looking to the left. How far to the left. Or read on for an overview of his key points. Understanding customer problems. Looking to the left.
We make sure our MVP addresses those differentiating needs. Useful links: Check out Dan’s book The Lean Product Playbook Visit Dan’s website Check out Dan’s video How to Create a Winning Message for Your Product and other videos on his YouTube channel Learn more about the Lean Product Meetup Community Thanks!
Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Start today by asking yourself how your product relates to revenue or cost. Then challenge yourself by asking how you can build on that story. Communication.
Historical Count can help you answer the burning questions you already have: What drives users to subscribe-watching their first or fifth video? Historical Count works by looking back at a year’s worth of historical data and differentiating whether events were performed for the first, second, or Nth time. How Historical Count Works.
He began his product work at Broadcast Interactive Media, where he launched a video publishing platform for broadcast news sites. He later joined the Associated Press, where he managed AP’s Online Video Network, as well as AP’s YouTube channel. Ian Moulton has over 10 years of experience in digital product management.
Today, those apps have seemingly endless ways for users to engage: video chat, send gifs, send emojis, send money, use a filter, buy and sell goods, play games, talk to bots, and more. Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with.
As a result, digital technologies are being seen as the critical differentiators they are. Customer experience is becoming a critical differentiator for consumers, and it’s having a direct effect on businesses’ bottom lines. How does cloud-based video collaboration platform Frame.io Ahead of the trend: Frame.io. has seen an 87.5%
Who says video tutorials and newsletter support are only for boring and complicated electronic systems? So, make sure to invest enough time and infuse greater creativity to deliver timely, relevant, and contextual videos that guide the user to gain more customers. So, how do you differentiate your offering from the sea of competition?
Leaders who recognize this are betting on research to drive differentiation in a crowded market. Tools and platforms cover everything from unmoderated testing tools to video analytics, transcription services, and insight repositories. This signals a broader strategic shift: research isnt just a cost center anymore.
Watch the video to see Richard’s talk in full. One of the ways in which these new players are differentiating themselves from others in the market is through great product people and effective product management. What it takes to be a CPO. Future of the CPO. Or read on for an overview of his key points. Product Management Trends.
This is where high-fidelity video demos can deliver tremendous benefit. The problem with most video demos is they’re little more than a feature dump. Create a 5 to 7-minute demo video that’s 70% value dialogue and 30% features. The 3-minute video rule doesn’t really apply here! is perfectly appropriate.
In 2013, I joined Google Helpouts , an online service that connected consumers with experts through chat and video. It’s crucial to differentiate what really matters to users from what ultimately is trivial. I know all too well how it feels to build it and see that they do not come. 4: Avoid Analysis Paralysis.
Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Zoom is positioned as a user-friendly and reliable video conferencing platform with ease of use and comprehensive features. Then, compare these with those of your competitors to find areas where you can differentiate.
They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. Differentiation strategy The differentiation strategy focuses on setting your product apart from its competition by highlighting its unique features.
For example, you can welcome customers with a friendly face by adding video pointers to your Product Tour. What matters is that you think about your customer experience as deeply as you think about your product or your brand – because it has the power to be a major point of differentiation between you and your competitors.
First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. ” Liam: Moving on to the penultimate element, “define your differentiator,” what role does this one play? Elizabeth: Your differentiator helps you stand out – it’s how you’re different.
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